1. Tsunami & Other Coastal Hazards Warning System Project Draft TCHWS Project Public Awareness & Education Strategy

2. Outline Objective Strategy Rationale

3. Objective

4. Objectives To sensitize the public to the region’s vulnerability to tsunamis.

5. Objectives To sensitize the public to the region’s vulnerability to tsunamis. Increase awareness of potential impact.

6. Objectives To sensitize the public to the region’s vulnerability to tsunamis. Increase awareness of potential impact. Motivate the public to adopt tsunami preparedness measures.

7. Strategy

8. 1.Create a brand 2.Identify a local partner 3.Select target groups 4.Develop programme messages

9. Strategy 5.Identify appropriate communication tools. 6.Test & deliver the message 7.Evaluate 8.Sustain the programme

10. Rationale – Create a Brand

11. Rationale Spark interest in topic Create a tangible symbol for association with tsunami preparedness. Message continuity in the region Create a brand

12. Rationale Tsunami Smart is… Being self-reliant Being proactive Working as a community

13. Identify local partners

14. Rationale NDO is a key partner Relevance to local context Increased sustainability Identify local partners

15. Select Target Groups

16. Rationale Focusing on 1-2 groups effectively Disparity of population needs National and community level Select target groups

17. Rationale Coastal community residents Select target groups

18. Rationale Coastal businesses Select target groups

19. Rationale Coastal workers Select target groups

20. Rationale Select target groups Tourism Sector

21. Rationale Select target groups Education sector

22. Develop programme messages

23. Rationale Simple Develop programme messages

24. Rationale Simple Positive Develop programme messages

25. Rationale Simple Positive Relevant Develop programme messages

26. Rationale The Caribbean region is vulnerable to tsunamis Messages

27. Rationale Tsunamis do not occur frequently but their effects can be devastating. Messages

28. Rationale Recognizing natural warning signs could save your life. Messages

29. Rationale FEEL SEE HEAR RUN If the sea leaves so should you. Messages

30. Identify communication tools

31. Rationale National level - Mass media Community level - Direct interaction Identify appropriate communication tools

32. Rationale Communication Tools Mass Media Public Service Announcements Newspaper article Newspaper advertisement Press Kit TV/Radio talk show appearances

33. Rationale Communication Tools Direct meetings Tsunami Smart training sessions with teachers and disaster management educators.

34. Rationale Communication Tools Printed material Tsunami Smart safety pamphlet FAQ specific to Pilot State Tsunami Smart signage Tsunami Smart display banners Teacher Educational Kit Teacher Educational Resources

35. Rationale Campaigns serve as test for Project follow up. Feedback and results to be included as recommendations in Final Project Report. Test and deliver message

36. Rationale Campaign Schedule Week 1Broadcast radio & TV PSA

37. Rationale Campaign Schedule Week 2PSA Newspaper article Tsunami Smart training Talk show interviews Material distribution Tsunami awareness surveys

38. Rationale Campaign Schedule Week 3Broadcast radio & TV PSA Week 4Broadcast radio & TV PSA

39. Evaluation

40. Rationale Survey administered to target groups at start of campaign week and one-year on. Evaluation

41. Sustainability

42. Rationale Provide NDO with training and communication tools. Develop teacher educational material for schools SRC public education and outreach Sustainability

43. Thank You