1. Cliff Tillery– Digital Marketing Consultant

2. But, sometimes we get what we pay for…. We’ll talk about digital marketing tools that we use (and some that we just know about!) We’ll walk you through how to use some (but some would require a boot camp themselves) Use what makes sense for you!

3. -It's changing the way we do business -Match your social medial channels to you target market. Go where your people are -The purpose isn't to sell but to open up conversations -What are the top 5 things your customers always ask you? What are the top 5 they SHOULD ask you. Great conversation starters

4. Facebook- the 900lb gorilla, but it's where people are! Twitter-get's searched as much as some search engines. Make #s your friend! #nausea LinkedIn-not just for job seekers. It's a platform to show you know your stuff Pinterest-the hottest visual channel of them all Google+-great for SEO

5. Make sure your branding is consistent Fully fill out your profiles Participate! Think of your social media channels like an extension of your sales team- execept it's less about selling and more about simply talking to your target market. Explore ways to talk about what they want to hear

6. You could go to each social media channel, log in and post, or.... Hootsuite Buffer Netvibes Cyfe Connect your blog to your social media channels (especially with Wordpress) with a plug in or IFTTT

7. What do you use when you see something cool and you want to just grab part of it? Lightshot- my personal favorite- allows you to just grab and go No tool-use “Printscreen”, save the image as a jpg file and open it in an image management tool such as...

8. Great for web design, creating images to post to social media Picmonkey.com- my favorite! GIMP- need to download Pixlr.com- reminds me of Fireworks Sumopaint.com Irfanview.com- need to download it but it’s been around since the invention of fire

9. -let's you do all kinds of fun things -insert demonstration here...

10. There is no one single tool you can use to help you shoot to the top of the search engine rankings. That being said, there are some that will help you figure out some pieces of the puzzle Google Keyword Planner- (don’t go into the light!) Keyword Eye Basic

11. Google.com/trends-helps with keywords Google Alert-who’s talking about me? Google Analytics-how’s my site doing? SEO Quake- plug in to spy on your competition Copyscape.com- helps you check for duplicate content

12. Google.com/trends-helps with keywords Google Alert-who’s talking about me? Google Analytics-how’s your site doing? Site: yourdomainname.com SEO Quake- plug in to spy on your competition Copyscape.com- helps you check for duplicate content

13. Google doesn't see images- only text Site: yourdomainname.com When you're loading images onto your blog posts, it’s good to rename your posts with a keyword and you can embed keywords into your images. Helps with SEO Right click on image name, click on Properties, go to details, have at it!

14. Far and away, my favorite is: Animoto Let's you take 7 to a billion images and turn them into a video then upload it to Youtube Insert demonstration here...

15. Constant Contact Mailchimp (my favorite) It's intuitive and well, there's a friendly monkey! Who doesn't LOVE a monkey? Both give you great analytics on open rates, click through rates, etc.

16. Evernote Web and phone based Just short a million uses for Evernote John uses it as a lead tracking tool I use it to dictate ideas for various insane plans to take over the world Download it and discover what you might use it for

17. We’ve developed a free tool that you can use to help you measure the effectiveness of your digital marketing. Go to: digital.makeitloud.net Take the free assessment. We’re beta testing this, so help us work out the kinks!

18. Please Help Us If you enjoyed any part of this, please do one or more of the following:  Like/Follow us on So, basically, please share our stuff!

19. Presented by Cliff Tillery Oct. 30th, 2013 Thanks For Coming!