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FT Business Education GIST February 2011. Objectives Market trends Behaviour and reasons for interest Decision making Reputation Business schools Information.

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Presentation on theme: "FT Business Education GIST February 2011. Objectives Market trends Behaviour and reasons for interest Decision making Reputation Business schools Information."— Presentation transcript:

1 FT Business Education GIST February 2011

2 Objectives Market trends Behaviour and reasons for interest Decision making Reputation Business schools Information & Communication Methodology Online survey sent to relevant members of the FT Research Panel, posted on FT.com and on the FTs Facebook page 1, 215 respondents in total 77% are interested in Business Education for themselves while 23% are responsible for Business Education for their companys employees Objectives & Methodology New

3 83% Male vs 17% Female Average age 43 86% working, 11% studying, 2% looking for work Demographics

4 Market Trends – Business People

5 86% of the FT audience have a degree-level course; 7% currently enrolled to obtain one What is the highest qualification you have obtained up to now? Tick one Respondents interested in Business Education for themselves (N=938)

6 50% increase in FT audience who are likely to undertake Business Education in future Respondents interested in Business Education for themselves (N=938) 4 in 10 last year (2009) 6 in 10 this year (2010)

7 Nearly 2x very likely to currently undertake Business Education Currently, how likely are you to undertake business education at a business or management school now or in future? Respondents interested in Business Education for themselves (N=938)

8 61% say they are more likely to undertake Business Education in 2011 To what extent are you more or less likely to consider business education at a business or management school in 2011 than you were in 2010? Compared to 2 years ago, are you more or less likely now than you were then to consider business education at a business or management school? Respondents interested in Business Education for themselves (N=938) 2x MORE likely than in vs vs 2007

9 Market Trends – HR Professionals

10 70% of FT HR professionals are involved in Biz Ed process for employees Respondents interested in Business Education for employees (N=277) To what extent are you involved in the decision making process for external business education programmes for employees? Tick all 14% have a Chief Learning Officer (or similar)

11 7 in 10 FT HR professionals say their company is likely to provide Business Education in future (same as 2009) Respondents interested in Business Education for employees (N=277) Thinking about 2011, is your company more or less likely now to provide employees with business education at a business or management school than it was in 2010? Compared to 2 years ago, is your company more or less likely now to provide business education at a business or management school to employees? Overall 46% MORE likely to than in % MORE likely 2011 vs vs 2007

12 Greatest growth in those companies very likely to provide Business Education study Respondents interested in Business Education for employees (N=277) Currently, how likely is your company to contribute funding towards business education at a business or management school for employees now or in future?

13 Most Companies that Dont Provide BizEd dont Have Budget Allocation Why does your company not contribute funding towards business education at a business or management school for employees? Respondents interested in Business Education for employees but do not contribute towards biz ed (N=59)

14 Behaviour & Reasons for Interest in Business Education

15 What are your reasons for undertaking/ considering business education? Tick all Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=938) Unchanged from 2009 – personal/prof development, career progression and salary increase main reasons for biz ed study New

16 Unchanged from new knowledge and networking are main expectations for biz ed study What do you expect to get out of business education? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=938) New

17 International exposure means differences in business cultures, internships, foreign students Which of the following do you mean by International exposure? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future; Those selected International exposure (N=265)

18 Most interest in MBA, then Masters, EMBA and Exec Education Which programmes are you interested in? And which programme are you primarily interested in? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

19 Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a Masters programme (N=106); MBA (N=218); EMBA (N=64) Which mode of study are you interested in for each programme type? Mode of study Primary programme of interest

20 For full-time MBAs; 1 or 2 year length is equally preferred What length of study are you interested in for a full-time MBA? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a full-time MBA programme (N=125)

21 What areas are you interested in focusing on during your MBA? Tick all Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a MBA programme (N=218) Finance is most preferred area of MBA study

22 In general, why would you prefer to do a …? Preference for course: Masters vs MBA Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a Masters programme (N=106); MBA (N=218)

23 In general, why would you prefer to do a EMBA instead of a MBA? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a EMBA programme (N=64) Preference for course: EMBA vs MBA

24 Preference for EMBA over MBA by age In general, why would you prefer to do a EMBA instead of a MBA? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a EMBA programme (N=64) Age

25 Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a Exec Education course (N=68) Would you be willing to participate in an Executive Education course via distance learning (i.e. conducted over the Internet)? Average Cost Expectations for open EE course: nUK £37,000 nCE 104,000 nUS $17,143 nAP $7,143 Which kind of Executive Education programme(s) are in interested in? Executive Education

26 Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a Exec Education course (N=68) And who would contribute to the funding of an open Executive Education course? Executive Education

27 US & USA still most preferred locations for Biz Ed, followed by France, Swtiz & Singapore Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) What are your preferred locations for business education study?

28 Preference by region (above 15%) Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) What are your preferred locations for business education study? GlobalUKUSACont EuropeAsia Pacific UK USAUKUSA UKUSAUK France CanadaSwitzerlandSingapore SwitzerlandSingaporeFrance SingaporeSwitzerlandSingaporeHong Kong CanadaSpainCanada Hong KongGermanySwitzerland Canada / Nordic countries Australia Hong Kong Japan Netherlands

29 Intl outlook and job opportunities greater influence in location preference from 2009 Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) Why do you prefer those regions or countries?

30 38% would consider another form of training/ accreditation Would you consider any other form of training/accreditation? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

31 58% have taken/ are planning to take admission requirement Which of the following admissions requirements have you already taken or plan to take as part of your business school application? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

32 Decision Making

33 63% currently active in the Biz Ed Decision Making Process Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) Which best describes where you are in terms of choosing which business or management programme to attend? Why not?

34 Criteria for researching – largely unchanged from 2009; funding options higher up the list Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) What information are you looking for when researching business education options?

35 Criteria for choosing a business school – new additions feature highly in consideration criteria Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) Please indicate all you consider/would consider when choosing a business or management school. New

36 Criteria for choosing a business programme – cost, networking and faculty taken into consideration by more; rankings still a top criteria Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) Please indicate all criteria you consider/would consider when choosing a business or management programme. New

37 Reputation

38 EMBA & MBA more likely to consider top tier; Exec Ed and Masters more likely to not consider by tier Would you say you are considering/would consider top, middle or other tier business schools? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

39 Cost is main deterrent from top tier business schools What are your main reasons for being interested in a mid/other tier business school? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future and interested in Mid or Other tier (N=193)

40 Business school, then programme, then University reputation most influences where to undertake Biz Ed study Please rank the following in order of the influence of their reputation on your decision where to undertake business education Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

41 FT audience determines reputation through rankings, accrediting bodies, faculty, media coverage and marketing How do you find out about the reputation of a business school or programme? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

42 Reasons, Decision Making & Reputation – HR Professionals

43 Programs Would Contribute Funds Towards Which business education programmes for employees does/would your company contribute funding towards? Respondents interested in Business Education for employees and would contribute funds towards (N=136)

44 47% would consider another form of training/ accreditation Respondents interested in Business Education for employees and would contribute funds towards (N=136) Would you consider funding any other form of accredited training for employees?

45 Reasons for Providing BizEd to Employees – talent retention more important than business understanding Why does your company provide business education to employees? Respondents interested in Business Education for employees and would contribute funds towards (N=136) New

46 What Companies Expect Employees to Gain from BizEd – networking more important this year What does your company expect employees to get out of business education? Respondents interested in Business Education for employees and would contribute funds towards (N=136) New

47 International Exposure means how to navigate business cultures, interacting/networking with international peers & faculty, and coursework You selected "international exposure" as an expectation for business education study. Which of the following do you mean by that? Respondents interested in Business Education for employees and would contribute funds towards (N=136)

48 Spend on Degree Programs How much did your company spend on business education for all employees over the past 12 months? - Degree programmes Respondents interested in Business Education for employees and would contribute funds towards (N=136) Average spend on degree programmes: nUK £129,810 nCE 151,886 nUS $187,476 nAP $256,412

49 Spend on Non-Degree Programs How much did your company spend on business education for all employees over the past 12 months? - Non-degree programmes Respondents interested in Business Education for employees and would contribute funds towards (N=136) Average spend on non-degree programmes: nUK £113,238 nCE 192,229 nUS $166,238 nAP $384,471

50 Budget Increase vs Decrease Do you expect your company's 2011 business education budget to increase, decrease or remain the same from 2010? Respondents interested in Business Education for employees and would contribute funds towards (N=136)

51 85% consider a business degree important when hiring manager level or above How important is a graduate level business degree in the hiring process for manager or higher positions within your company? Respondents interested in Business Education for employees and would contribute funds towards (N=136)

52 Importance of Biz Ed Degree When Promoting Respondents interested in Business Education for employees and would contribute funds towards (N=136) How essential are each of the following business degrees for employee career advancement within your company?

53 What determines Which Employees Get BizEd What determines which employees to invest in business education for within your company? Respondents interested in Business Education for employees and would contribute funds towards (N=136)

54 For each programme type, which mode of study does your company prefer employees to partake in? Respondents interested in Business Education for employees and would contribute funds towards Masters (N=64); MBA (N=71); EMBA (N=44); PhD (N=23) Preferred mode of study

55 What area(s), if any, do you prefer employees to focus on in an MBA? Preference for MBA focus of study Respondents interested in Business Education for employees and would contribute funds towards MBA (N=71)

56 One-third Would Prefer Custom Exec Ed Programs Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97) What kind of Executive Education programme does your company prefer employees to partake in? CustomOpen UK£8,555£6,245 Cont Europe 11,200 8,255 USA$26,355$15,923 Asia Pacific$13,226$17,615 On average, how much would you expect to spend on a custom versus an open Executive Education course?

57 Benefits of Custom Exec Ed Programmes What are the benefits of a custom Executive Education program over an open programme? Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97)

58 Location of study – increase in USA, Switz, France & Asia Pacific countries What are your preferred locations for business education study? Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97)

59 Preference by region (above 15%) What are your preferred locations for business education study? GlobalUKAmericasCont EuropeAsia Pacific UK USAUK / SwitzerlandUK USAFranceUKUSASingapore SwitzerlandUSACanadaChinaUSA / Hong Kong SingaporeSwitzerland FranceAustralia FranceGermany ChinaSingapore / Nordic countries China / France / Netherlands Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97)

60 Reasons for preference largely unchanged, Intnl outlook more important than employee desire Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97) Why does your company prefer those regions or countries? New

61 Criteria for choosing a business school – faculty considered by more Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97) On which criteria does your company base its decision to send employees to a particular business education school? New

62 Criteria for choosing a programme – Faculty expertise considered by more Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97) On which criteria does your company base its decision to send employees to a particular business education programme? New

63 Programme #1 for reputation, Biz school #2 and University #3 Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97) Please rank the following in order of the influence of their reputation on your decision where to undertake business education.

64 USA & Cont Europe more likely to find Parent University reputation influential while UK & Asia Pacific focuses more on the programme % who rank influence as #1 Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97) Please rank the following in order of the influence of their reputation on your decision where to undertake business education.

65 Reputation based on faculty, accrediting bodies, media, rankings & employee feedback Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97) How do you find out about the reputation of a business school or programme?

66 Business Schools

67 Mental map of Business Schools Which business or management schools come to mind when thinking about further education? All respondents (N=1,215)

68 Mental map of Business Schools (excluding Harvard) Which business or management schools come to mind when thinking about further education? All respondents (N=1,215)

69 Information & Communication

70 International newspapers, School websites, Search engines and word of mouth Which of the following sources do / would you consult for information on business education? All respondents Business people (N=938) and HR professionals (N=277)

71 Year-on-year change for particular information sources for biz ed Which of the following sources do / would you consult for information on business education? All respondents Business people (N=938) stable-3%+20% -2%+166%

72 and direct mail are preferred means of communication from Business Schools How would you prefer business schools to communicate with you? All respondents Business people (N=938) and HR professionals (N=277)

73 Communication preference by age How would you prefer business schools to communicate with you? All respondents Business people (N=938) and HR professionals (N=277)

74 Business Schools should emphasize name and types of programme in ads Which of the following do you think Business School/ Programme should emphasis in their print or online advertisements to prospective students? All respondents Business people (N=938) and HR professionals (N=277)

75 Advertising emphasis by age Which of the following do you think Business School/ Programme should emphasis in their print or online advertisements to prospective students? All respondents Business people (N=938) and HR professionals (N=277)

76 FT #1 for reach of business people attending business related courses in last 12 months BE:Europe 2010; MBA/EMBAor MA/MSc/PhD/Dphil/DBA or Other Post Graduate Qualification or Any Executive Training Or Development Course Of Any Duration - Business Related Courses Attended In Last 12 Months

77 For more information please contact name goes here

78 By Region

79 Nearly 2x very likely to currently undertake Business Education Currently, how likely are you to undertake business education at a business or management school now or in future? Respondents interested in Business Education for themselves (N=938)

80 70% of FT HR professionals are involved in Biz Ed process for employees Respondents interested in Business Education for employees (N=277) To what extent are you involved in the decision making process for external business education programmes for employees? Chief Learning Officer (or similar) UK – 17% USA – 10% Asia – 13% Cont. Europe – 17%

81 Greatest growth in those companies very likely to provide Business Education study Currently, how likely is your company to contribute funding towards business education at a business or management school for employees now or in future? Respondents interested in Business Education for employees (N=277)

82 Most Companies that Dont Provide BizEd dont Have Budget Allocation Why does your company not contribute funding towards business education at a business or management school for employees? Respondents interested in Business Education for employees but do not contribute towards biz ed (N=59)

83 International exposure means differences in business cultures, internships, foreign students Which of the following do you mean by International exposure? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future; Those selected International exposure (N=265)

84 Most interest in MBA, then Masters, EMBA and Exec Education Which programmes are you interested in? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

85 Admission requirements by region Which of the following admissions requirements have you already taken or plan to take as part of your business school application? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

86 Program Primarily Interested in - Regional Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) And which programme are you primarily interested in?

87 In general, why would you prefer to do a Masters instead of an MBA? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a Masters programme (N=106) Which mode of study are you interested in for each programme type? - Masters Primary programme of interest – MASTERS

88 In general, why would you prefer to do a MBA instead of a Masters? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a MBA programme (N=218) Which mode of study are you interested in for each programme type? - MBA Primary programme of interest – MBA

89 Full-time MBA preferred length of study What length of study are you interested in for a full-time MBA? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a full-time MBA programme (N=125)

90 What areas are you interested in focusing on during your MBA? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a MBA programme (N=218) Primary programme of interest – MBA

91 In general, why would you prefer to do a EMBA instead of a MBA? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a EMBA programme (N=64) Which mode of study are you interested in for each programme type? - EMBA Primary programme of interest – EMBA

92 Preference for EMBA over MBA by Region In general, why would you prefer to do a EMBA instead of a MBA? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a EMBA programme (N=64) Region

93 Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a Exec Education course (N=68) Average Cost Expectations for open EE course: nUK £37,000 nCE 104,000 nUS/AP $15,455 Which kind of Executive Education programme(s) are in interested in? Primary programme of interest – Executive Education

94 Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a Exec Education course (N=68) Would you be willing to participate in an Executive Education course via distance learning (i.e. conducted over the Internet)? Primary programme of interest – Executive Education

95 Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a Exec Education course (N=68) On average, how much would you expect to spend on an open Executive Education course/programme? Spend on Custom Program – Executive Education

96 Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a Exec Education course (N=68) Spend on Custom Program – Executive Education On average, how much would you expect to spend on an open Executive Education course/programme?

97 Location of study Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) What are your preferred locations for business education study?

98 Influence of reputation by region Please rank the following in order of the influence of their reputation on your decision where to undertake business education Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) % who rank influence as #1

99 How do you find out about the reputation of a business school or programme? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) FT audience determines reputation through rankings, accrediting bodies, faculty, media coverage and marketing

100 FT audience is largely interested in top tier business schools but one-third looking at mid tier Would you say you are considering/would consider top, middle or other tier business schools? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

101 Importance of Biz Ed Degree When Promoting Respondents interested in Business Education for employees and would contribute funds towards (N=136) How essential are each of the following business degrees for employee career advancement within your company? UK Cont. Eur This will be more meaningful if look at company size breaks – especially large companies globally

102 Importance of Biz Ed Degree When Promoting Respondents interested in Business Education for employees and would contribute funds towards (N=136) How essential are each of the following business degrees for employee career advancement within your company? USA Asia This will be more meaningful if look at company size breaks – especially large companies globally

103 HR professionals - Location of study What are your preferred locations for business education study? Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97)

104 By Programme

105 MastersMBAEMBAExecutive Education UK31%32%23%22% Cont Europe37%24%30%38% USA14%13%22%21% Asia Pacific12%24%20%16% Under 2544%25%8%4% %67%73%68% 55+4%3%5%10% C-suite2%0%7% Other Snr Mngmt7%5%7%23% Dept Head/Director0%1%9%8% Other managerial9%10%11%10% Consultant2% 7%8% Financial Professionals4%1%5%2% Non-financial professionally qualified14%9% 7% Finance9%7%12%15% Business Services23%12%21%23% Manufacturing/Construction/Engineering2%7%12%15% Public Sector7% 9%10% Small company34%36%25%39% Medium company25%20%11%16% Large company21%29%44%31% Region Age Job Position Industry Co. Size Demographics

106 Source: FT Business Education GIST 2010; all respondents (N=622) Why > Personal development, change career, employer offers it Expectations > New or ground knowledge, academic insight Cost expectation > £21,296 Active > 69% (up from 41%) How long researching > past 12 months What prompted > Not progressing, have time, want to move industry Research criteria > Campus facilities, study life in country, feedback from current students Business school criteria > Career services, quality of student life, course focus/structure Programme criteria > High grad employment, flexible structure, career & salary potential, cost, alumni network, relevance and rankings Primary programme of interest – MASTERS

107 Source: FT Business Education GIST 2010; all respondents (N=622) Primary programme of interest – MBA Why > Change career, more money, reputation Expectations > New job, management theory and practical app, international exposure, networking Cost expectation > £25,816 Active > 63% (up from 39%) How long researching > 2 to 5 years What prompted > Want to move industry, spoke to someone Research criteria > interview tips, where grad are now, grad stats, rankings, application prep Business school criteria > Student demogs, facilities, career services, quality of student life, alumni network Programme criteria > Post study salary & career, high employment rate, rankings

108 Source: FT Business Education GIST 2010; all respondents (N=622) Primary programme of interest – EMBA Why > More money, progress career, personal development, employer offers it Expectations > Networking, practical application of Management theory Cost expectation > £26,600 Active > 64% (up from 51%) How long researching > 1 to 2 years What prompted > Shared information, advertisement, editorial Research criteria > Application prep, alumni feedback, faculty, funding options Business school criteria > Student demogs, alumni network, international approach, faculty Programme criteria > Programme length/ timing, networking, practical component, faculty, international exposure

109 Source: FT Business Education GIST 2010; all respondents (N=622) Primary programme of interest – Executive Education Why > Progress career, employer offers it Expectations > Networking Cost expectation > £16,579 Active > 40% (down from 44%) How long researching > past 6 months What prompted > Shared information, spoke to someone, editorial Research criteria > Other Business school criteria > Faculty, accreditation Programme criteria > Relevance, other

110 Reasons for location preference Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) Why do you prefer those regions or countries?

111 63% currently active in the Biz Ed Decision Making Process Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) Which best describes where you are in terms of choosing which business or management programme to attend? Why not?

112 Criteria for researching Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) What information are you looking for when researching business education options?

113 Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) Criteria for choosing a business school Please indicate all you consider/would consider when choosing a business or management school.

114 Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) Criteria for choosing a business programme Please indicate all criteria you consider/would consider when choosing a business or management programme.

115 Cost is main deterrent from top tier business schools What are your main reasons for being interested in a mid/other tier business school? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future and interested in Mid or Other tier (N=193)

116 EMBA & MBA more likely to consider top tier; Exec Ed and Masters more likely to not consider by tier Would you say you are considering/would consider top, middle or other tier business schools? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

117 Cost is main deterrent from top tier business schools What are your main reasons for being interested in a mid/other tier business school? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future and interested in Mid or Other tier (N=193)

118 MBAs most likely to consider School rep #1; Masters most likely to consider Uni #1; EMBA & EE most likely to consider Programme #1 Please rank the following in order of the influence of their reputation on your decision where to undertake business education Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522) % who rank influence as #1

119 MBAs rely most on rankings; EMBA on media coverage; Masters accrediting bodies and Uni events; EE on media coverage, marketing, meetings and alumni How do you find out about the reputation of a business school or programme? Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)

120 For each programme type, which mode of study does your company prefer employees to partake in? - Masters Respondents interested in Business Education for employees and would contribute funds towards Masters (N=64) Preferred mode of study – Masters

121 What area(s), if any, do you prefer employees to focus on in an MBA? For each programme type, which mode of study does your company prefer employees to partake in? - MBA Preferred mode of study – MBA Respondents interested in Business Education for employees and would contribute funds towards MBA (N=71)

122 For each programme type, which mode of study does your company prefer employees to partake in? - EMBA Respondents interested in Business Education for employees and would contribute funds towards EMBA (N=44); PhD (N=23) For each programme type, which mode of study does your company prefer employees to partake in? - PhD Preferred mode of study – EMBA & PhD


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