1. 1 www.agrecovery.co.nz 0800 AGRECOVERY The Agrecovery Story so far … Graeme Norton, 3R Group Ltd

2. www.agrecovery.co.nz 0800 AGRECOVERY 2 Index The Agrecovery Story The Beginning… Progress made! The Agrecovery Family has grown Agrecovery Containers Agrecovery Wrap Agrecovery Chemicals Challenges Strategies Q&A What else is going on for 3R Group

3. www.agrecovery.co.nz 0800 AGRECOVERY 3 In the beginning…….5/6 years ago Stakeholders recognised that Farmers and Growers of NZ needed a sustainable solution to deal with persistent “on farm” wastes Some success internationally with industry models (eg Australia’s DrumMUSTER & ChemClear Programme’s) SMF Funded Project 4183 The journey towards Agrecovery began… www.agrecovery.co.nz 0800 AGRECOVERY 3

4. 4 2005 Business Plan developed 2006 Agrecovery Foundation established Governed by trustees Agcarm, Fed Farmers, Fonterra, Horticulture NZ,, Environment Waikato (for Local Government) 2007 Agrecovery Containers began 3R Group continue to: Manage the programme Supply all infrastructure & undertake all collections Undertake all marketing & communications activity Are responsible for programme growth & performance www.agrecovery.co.nz 0800 AGRECOVERY 4 Progress Made!

5. www.agrecovery.co.nz 0800 AGRECOVERY 5 5 Agrecovery Family has grown

6. 6 www.agrecovery.co.nz 0800 AGRECOVERY 6

7. 7 “During the year Agrecovery committed to a programme of site relocations and extension of opening hours to improve container collection services. The success of this has been immediately proved with significantly increased participation.”

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10. 10 www.agrecovery.co.nz 0800 AGRECOVERY 10 www.agrecovery.co.nz 0800 AGRECOVERY 10 Agrecovery Wrap – Key points Industry good programme – under umbrella of Agrecovery Foundation but stand alone financially Accessible to all farmers nationwide Practical, affordable User pays - no industry levy (yet) Supported by key rural retailers Supported by key brand owners

11. www.agrecovery.co.nz 0800 AGRECOVERY 11 “With Agrecovery providing such a simple, cost effective system for wrap, farmers have no excuses for burning or dumping it on farm.” Jim Spall Hawke’s Bay Farmer

12. 12 www.agrecovery.co.nz 0800 AGRECOVERY 12 www.agrecovery.co.nz 0800 AGRECOVERY

13. 13 www.agrecovery.co.nz 0800 AGRECOVERY 13 Agrecovery Chemicals - Key Points Regional Council disposal activities coming to an end Recovery of unwanted agrichemicals now the problem of individual Farmers / Growers Agrecovery Chemicals supported by Brand Owners Funded by a portion of their existing Agrecovery levy Government still “at the table” for POPs Some council support where possible Rest is “User Pays” – No Free Riders Consistent with other international programmes Comprehensive booking & manifest system

14. www.agrecovery.co.nz 0800 AGRECOVERY 14 Membership registration….. www.agrecovery.co.nz 0800 AGRECOVERY 14

15. www.agrecovery.co.nz 0800 AGRECOVERY 15 www.agrecovery.co.nz 0800 AGRECOVERY 15 SMART Member services Membership enables Online Purchasing Booking for events Online Compliance Records Electronic programme updates Direct marketing Streamlined take back at collection site for members Network with GROWSAFE® Booking system for Wrap / Chemicals Programme

16. www.agrecovery.co.nz 0800 AGRECOVERY 16 www.agrecovery.co.nz 0800 AGRECOVERY 16 Agrecovery Database Customer Management System Records all communications, key activities with Brand Owners, Programme Users and key stakeholders Tracks and targets progress in securing prospective users and Brand Owners Database now sitting at +5,000 records Powerful communication & networking tool

17. 17 www.agrecovery.co.nz 0800 AGRECOVERY Challenges Encouraging more Brand Owners to participate Increase participation in dairy hygiene sector Continue to develop robust communications and marketing strategies to encourage more Farmers and Growers to make use of the programme – ramp up participation

18. 18 www.agrecovery.co.nz 0800 AGRECOVERY Strategies Strengthen links with Brand Owners by encouraging close relationship with Agrecovery Network with their activities, encouraged to promote alignment with Agrecovery Develop more end use markets for recovered plastics Increase network of wrap rural retailers Continue to expand network of collection sites On the ground programme support Participation at Trade Shows, Industry Events and Farmer/ Grower days Relationship with rural media service providers

19. 19 What else has 3R been up to? PaintCrete™ & GlassCrete™

20. www.agrecovery.co.nz 0800 AGRECOVERY 20 Feedback Questions? Graeme Norton graeme@agrecovery.co.nz 021 922 595