1. News Consumption and Social Media Use in Nova Scotia BizComm 2014 May 29, 2014

2. PRESENTATION OVERVIEW 1.Methodology 2.News Consumption 3.Social Media Use 4.News and Social Media 5.Discussion

3. METHODOLOGY Sample drawn from an online research panel May 2-17, 2014 Sample size = 700 Survey of online Nova Scotians

4. NEWS CONSUMPTION (ABOUT CURRENT EVENTS)

5. NEWS CONSUMPTION PROFILES (% WHO “OFTEN” GET NEWS ABOUT CURRENT EVENTS) Desktop/LaptopRadioLocal TV News

6. NEWS CONSUMPTION PROFILES (% WHO “OFTEN” GET NEWS ABOUT CURRENT EVENTS) National TV NewsCable TV NewsNewspaper

7. NEWS CONSUMPTION PROFILES (% WHO “OFTEN” GET NEWS ABOUT CURRENT EVENTS) Mobile DeviceMagazines

8. DO YOU USE…? 74% 21% 25% 9% 23% 64%

9. USER PROFILES (% USING EACH PLATFORM)

12. USE AT LEAST ONCE PER DAY

13. FACEBOOK VS. TWITTER USERS How long ago did you join?

14. FACEBOOK VS. TWITTER USERS How many friends/followers do you have?

15. FACEBOOK VS. TWITTER USERS On days when you use Facebook/Twitter, how much time do you spend using Facebook/Twitter?

16. DO YOU GET NEWS ON…?

17. To see what your family/friends are up to: 63% To see photos/videos from family/friends: 54% To chat/message friends/family: 43% To share your photos/videos: 24% To get news about events/issues: 24% To play games: 13% To post personal updates: 12% “MAJOR” REASONS FOR USING FACEBOOK

18. SITE ENGAGEMENT BY REFERRAL

19. REASONS FOR CLICKING NEWS LINKS I had been following the story: 50% Story seemed funny or entertaining: 39% Story was surprising or unexpected: 37% A friend recommended the story: 31% Story published by news organization I prefer: 24% Story had a lot of comments/likes/favourites: 10%

20. DO YOU SHARE NEWS ON…?

21. DOES IT BOTHER YOU WHEN FRIENDS/FAMILY…? Share very personal info: 69% Brag or complain about their life: 61% Post many times a day: 43% Post political statements: 25% Post inspirational sayings: 19% Post pictures of children/pets: 9% Post opinions about news stories: 8% Post news stories: 4%