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Personal Marketing Branding Your Career Toby Boss ESU 6
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Essential Questions What do you want your personal brand to say? How can you consistently deliver your brand?
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Objectives Discuss Differentiation Discuss social media as a branding tool
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Wikipedia Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. the creation of an asset that pertains to a particular person or individual… leading to an indelible impression that is uniquely distinguishable.
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Example Celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks). What are some other celebrity brands?
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Product Differentiation Firms seek to set their products apart from the rest so as to charge a different price. Typically they use the following: – Packaging – Quality or functions – Service – Advertising Branding sends a consistent message that is identifiable.
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Logos What comes to mind when you see each of these brands?
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Personal Branding Some examples
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Differentiation So what sets you apart? – Skills – Education – Experience – Vision
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Social Media What do you want your message to include? Your digital tattoo – make sure your image is what you want to convey. “Times Square” Analogy
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Social Media How can you use these to convey your brand? – Twitter Tweet retweeted 3 times will reach 100,000 people Hashtags – Web 2.0 tools – blogs, Google Everyone can publish What will you say?
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Pinterest Board Ideas on personal branding http://pinterest.com/lynneherr1/personal- branding/ http://pinterest.com/lynneherr1/personal- branding/
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Daily Infographic How to Brand Yourself
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Reflection What do you want your personal brand to say?
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