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Using storytelling to reach new audiences for data Eileen Capponi ESDS International Conference, 3 December 2007 eileen.capponi.

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Presentation on theme: "Using storytelling to reach new audiences for data Eileen Capponi ESDS International Conference, 3 December 2007 eileen.capponi."— Presentation transcript:

1 Using storytelling to reach new audiences for data Eileen Capponi ESDS International Conference, 3 December 2007

2 The three services 1.OECD.Stat –Complete databases for specialists who have the time to fully exploit the data 2.OECD Core Data –Ready-made tables for a wider audience 3.OECD Facts & Figures –Ready-made tables with commentary and graphics, for a broad audience, interested in a story 2

3 1. OECD.Stat Interface for specialists that have time to fully exploit data across OECD datasets A view on the entire OECD.Stat cube and more Search across and inside datasets Accompanied by detailed metadata Users can navigate to any theme Build-it-yourself service Users can save data queries for reuse Ability to export data in various formats 3

4 OECD.Stat interface 4

5 Branded views 5

6 2. OECD Core data Simple interface aimed at specialists and non- specialists audiences ready made tables Frequently requested tables which are quick to access and easy to understand Take away service Easy to reuse in reports or presentations Uniquely identified and easy to locate Links to the source database and all statistics 6

7 Examples of core data tables 7

8 3. Facts and Figures: key features Ready-made tables with commentary Aimed at a wide audience, easy to understand Tells a story about the data Easy to find, even if you dont know the jargon Certified by OECD and reusable No access control Data visualisation tools make the story more engaging Data education tool for non-specialists Building a space for interaction with the users? 8

9 Facts and Figures: existing material OECD Factbook and other webbooks Available online (html + xls +PDF) Available as a database Available as a USB key Available in print (4-colour publication) 9

10 Other Facts & Figures Graphs with commentary from o OECD Observer – databank o publications o press releases o OECDs web site o etc. 10

11 Facts and Figures: challenges ahead 1.Making the data interactive 2.Creating new Facts and Figures 3.Making the Facts and Figures discoverable 11

12 1. Making the data interactive Many visualisation tools available: The Swivel experiment in Pilot visualisations for Factbook 2008 New graphing tool using Flex and SDMXgraphing tool Mapping tools? (example on tools Gapcasts (search for Hans Rosling, Chile)www.youtube.com 12

13 Pilot for Factbook 2008? 13

14 2. Creating new Facts and Figures Not so easy to find a good story in the data Statisticians hesitant to strip away footnotes and technical language. Takes time to develop a good story and make the data interactive 14

15 3. Making F&Fs discoverable Display them prominently on SourceOECD and on the main website Creating publishing metadata How to organise the Facts and Figures? 15

16 Thank you! Questions … 16


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