1. Change your travel routine during road works and earn money Challenge session May 21th, 2015

2. Rijkswaterstaat 2Change your travel routine during road works and earn money RWS UNCLASS Presentation of contents The occasion The solution The results The challenges

3. Rijkswaterstaat 3Change your travel routine during road works and earn money RWS UNCLASS The occasion: renovation bridge A12 motorway near Utrecht 200,000 cars pass this bridge each day

4. Rijkswaterstaat 4Change your travel routine during road works and earn money RWS UNCLASS The occasion: road works  congestion Galecopperbrug

5. Rijkswaterstaat 5Change your travel routine during road works and earn money RWS UNCLASS The solution: Opposite of congestion charge Public funding to prevent ‘grid lock’ road network Utrecht Register licence plates by ANPR camera’s during working days Invitation by letter to frequently photographed motorist Internet sign up to become a participant Register licence plates participants during rush hours: –Morning: 6:30 – 10:00 AM –Evening: 4:30 – 6:30 PM Participants earn € 4,- each peak hour they don’t show (relative to baseline) Baseline = travel behaviour registered before participation (8 weeks) No rewards on short cuts: also ANPR camera’s

6. Rijkswaterstaat 6Change your travel routine during road works and earn money RWS UNCLASS The results August 18th, 2014 – December 19th, 2014 More than 10,000 participants 4,600 cars a day avoided the bridge and during both rush hours Extra congestion during road works: less than 15 minutes delay Second project this year: April 20th, 2015 – autumn 2015

7. Rijkswaterstaat 7Change your travel routine during road works and earn money RWS UNCLASS The challenge Rewarding better than punishment?

8. Rijkswaterstaat 8Change your travel routine during road works and earn money RWS UNCLASS More information www.spitsmijden.nl (studies in dutch and english) www.spitsmijden.nl www.spitsmijdengalecopperbrug.nl (only dutch) www.spitsmijdengalecopperbrug.nl