1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Limor Nadav-Greenberg| Solution Specialist January 2011 Attaching SVP Ads

2. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Now that you know what SVP is, and how Delivery Groups are built, try to imagine – What would delivery groups containing SVP ads look like?

3. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Placement 1 Ad 1 Ad 2 Ad 3 Placement 2 Placement 3 Placement 4 Ad 1 Ad 2 Ad 3 Ad 1 Ad 2 Ad 3 Ad 1 Ad 2 Ad 3 Delivery Group Serving Logic Master Ad 1 Master Ad 2 Master Ad 3 Delivery Group Concept

4. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Placement 1 Ad 1 Placement 2 Placement 3 Placement 4 Ad 1 Delivery Group Serving Logic Master Ad The SVP master ad contains multiple ad versions Delivery Group with SVP Ad

5. © 2010 MediaMind Technologies Inc. | All rights reserved A couple of things to remember… Because SVP ads contain multiple ad versions in them: ▸ A Delivery Group containing an SVP ad – cannot contain any additional ads in it (except for default ad). ▸ A placement can be attached to only a single DG if this DG contains a SVP ad. ▸ In case targeting is used - The SVP ad should contain a default version. Otherwise the system will serve the default image of the master ad or the default ad (if one was defined for the DG). Let’s see how we attach the IKEA ad we created earlier to placements... Animation if needed Is “Fade - very fast”

6. © 2010 MediaMind Technologies Inc. | All rights reserved The Attachment Process is Just the Same… Except – you only select a single (SVP) ad to be attached to the placements.

7. © 2010 MediaMind Technologies Inc. | All rights reserved Like Before – You Can Start by Creating the DG… And then select the SVP ad, save and attach to the placements.

8. © 2010 MediaMind Technologies Inc. | All rights reserved DG with SVP Ad In It This panel shows how many ad versions, products and target audiences the ad has.

9. © 2010 MediaMind Technologies Inc. | All rights reserved DG with SVP Ad In It Here you can toggle between the ad versions, and view Defected and Disabled versions. Click the “More” button to obtain all ad versions.

10. © 2010 MediaMind Technologies Inc. | All rights reserved DG with SVP Ad In It General information on the rotation method used, the retargeting tag name, and feed URL.

11. © 2010 MediaMind Technologies Inc. | All rights reserved DG with SVP Ad In It Only the Frequency Capping tab is editable (the rest of the settings are defined during the set up process).

12. © 2010 MediaMind Technologies Inc. | All rights reserved Q&A

13. © 2010 MediaMind Technologies Inc. | All rights reserved Hands On

14. © 2010 MediaMind Technologies Inc. | All rights reserved Thank you!