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Are you attracted by these images? Why? NOW WE’RE GOING TO WATCH A VIDEO BUT FIRST OF ALL…

Published byHelena Chapman Modified over 8 years ago

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Presentation on theme: "Are you attracted by these images? Why? NOW WE’RE GOING TO WATCH A VIDEO BUT FIRST OF ALL…"— Presentation transcript:

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2 Are you attracted by these images? Why?

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4 NOW WE’RE GOING TO WATCH A VIDEO BUT FIRST OF ALL…

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6 How do adverts work?

7 What is it the unique selling proposition? Do you think advertising is promise? Why?

8 What do you think these adverts want to promise?

9 In pairs analyze those adverts taking into account… Brand Target Strategies Goals Other

10 Is the main purpose of advertising to inform or to entertain its public? Is the main purpose of advertising to inform or to entertain its public? Who were those messages intended to? Who were those messages intended to? From whose perspective is that story told? From whose perspective is that story told? Which voices are heard and which are totally absent? Which voices are heard and which are totally absent? What kind of strategies does these messages use to get your attention? What kind of strategies does these messages use to get your attention?

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