Elevating the Ordinary Designing with Readymades Massimo Varetto Mircorservice Holder
Marcel Duchamp The Ready-made Marcel Duchamp Fountain 1917 the conscious decision to take an object by act of will, wrest it into another context of meaning, so that its use, its worth, its symbolic value are bleached of their associations and must all be re-assessed, fundamentally reinterpreted
Achille and Pier Giacomo Castiglioni Tractor Seat 1957
Elevating the Ordinary Environmental Responsibility Object Fetishism Wit and Humour Memory and Nostalgia
Elevating the Ordinary Neo-Modernism Independence and Control Sobriety and Modesty
Environmental Responsibility Michael Marriott It would be ridiculous if everyone just kept looking for an attractive new form. It can be more interesting to look at what is already there and try to apply it in a different way.
Environmental Responsibility jam Robostacker Never believe a designer who says his inspiration came from the air
Memory and Nostalgia Manon van Kouswijk Tablecloth 2001
Memory and Nostalgia Gijs Bakker Wallpaper Peepshow 1992
Neo-Modernism John Pawson - Minimum 1996 The minimum could be defined as the perfection that an artefact achieves when it is no longer possible to improve it by subtraction. This is the quality that an object has when every component, every detail, and every junction has been reduced or condensed to the essentials. It is the result of the omission of the inessentials.
Neo-Modernism Pawson House 1997 Flowers, even salt and pepper get in the way…