1. Make the Promise Campaign

2. The challenge To reduce the number of fatal accidents in farming - every year around 45 people die in farming accidents To get farmers to take ownership of their and others health and safety To find a better method of communication with farmers recognising: –Their need for clear information and that –Farmers dont like being lectured to and arent interested in advertising campaigns

3. Agriculture revisited A refreshed programme of activity was agreed by the Board in 2008 with six main work streams: Make the promise campaign Farm Safety and Health Awareness Days Agricultural shows Kit and machinery supply Promoting uptake of training & farming vocational qualifications Stakeholder engagement

4. Strategy Phases 1 - 3 Engage farmers emotionally Make the Promise to yourself, your family and your farm – not to HSE/government MAKE the promise KEEP the promise And to a lesser extent: SHOW the promise SHARE the promise

5. Phase 3: Its still happening

6. Its still happening

7. Results to date 29,000 farmers signed up to the campaign excellent response rate to direct mail Good press coverage Farmers agreed with tone and messages… Well looking through you think Ive done all of this near enough, you can see yourself driving a tractor with a big silage bale thats fallen off, its happened to all of us, everyone of those you look at and you think Ive done that (OLDER FARMER, SHROPSHIRE) It makes you think you could be in the same predicament seeing that.. it stops you thinking that these accidents just happen to someone else (YOUNGER FARMER, YORKSHIRE)

8. Future strategy MAKE the promise KEEP the promise SHOW the promise SHARE the promise Work with stakeholders to –Reach new farmers –Remind farmers of promise –Act as ambassadors/advocates

9. Use our most powerful symbol

10. Stakeholder Toolkit Menu of options available Reflect different ways in which stakeholders may wish to be involved in supporting the campaign. May be adapted to suit each organisations needs For example – a supply of MTP postcards will be made available for Agricultural colleges who have expressed interest.

11. Events Hosting events for members or local farmers in support of campaign messages. For example: small scale evening get – together e.g. with pie and peas Mini SHADs Q&A events hosted by the stakeholder – perhaps piggy backing on regional meetings Materials will be tailored to audience Will include Campaign DVD, speaker notes, case studies and pop up stands for larger events

12. Articles for Newsletters May be hard copy or electronic – length to suit We will have a number of off the peg articles ready for use Case study based articles Can also assist with background for your own communications team to write

13. MTP Website Section for Organisations to sign up as supporters – Promise Partners Access to materials for Promise Partners to spread the Make the Promise messages Individual farmers can show their support on the site too and access case studies and films.

14. Promise Knot related materials Aim to widen acceptance of the knot and its meaning Range of possibilities: Digital knot for use on letter headings Pocket card for distribution at events Lapel badges

15. What can you do? Let us know today that you want to support the campaign through your members Let us know if you have any more ideas Keep spreading the word! Contact : Rachel Corbridge rachel.corbridge@hse.gsi.gov.ukrachel.corbridge@hse.gsi.gov.uk (Telephone 0151 951 3319)