1. Green With Envy First Class, Sustainable Events Nancy J. Zavada, CMP Co-Founder, Green Meeting Industry Council Principal, MeetGreen IMEX & APEX : Blazing trails for a sustainable events indus try Michael Luehrs Sustainability Advisor President, GMIC

2. Welcome

3. Your Text here Title Transportation On-Site Office Meeting Venue Food & Beverage Exhibits Destinations Communications Accommodation Audio Visual APEX/ASTM Environmentally Sustainable Event Standards

4. APEX/ASTM

5. Overview Background Inside Outside Legacy

6. Background -Since 2007 -IMEX Frankfurt -Raise Awareness -Integrate into education sessions

7. Inside

8. Areas of Focus Waste management Food & Beverage Social Responsibility

9. Objectives 1.APEX: comprehensive review & gap analysis 2.Measure sustainability footprint of event 3.Measure sustainability procurement practices

10. KPIs KPIs 80% waste diversion MeetGreen Score % of compliant hotels % of local items on menu CO2 emissions % of recycled content in signage

11. Actions 1.Leadership commitment 2.Set goals, learn APEX 3.Train team

13. Outside

14. Actions 1.Connect with NGOs 2.Engage suppliers 3.Communicate

15. Brand value Market visibility Competitive Advantage ‘Organizational Citizenship’ Why?

16. Trails Blazed!

17. Industry engagement Gap analysis required 10 separate companies to review closely the APEX standard Influence behavior Improve strategies Professional development

18. Food & Beverage Local products on expo menus Re-vamp of exhibitor menu options (2013) Menu analysis and measurement Food donation initiative

19. Legacy Influence Positive Change Composting Donations Industry development Better business Social responsibility, NGO partners

20. Pro Tip Have a plan! Policies Request for proposals Contracts Reports

21. Tell Your Story Measure and report to key stakeholders Articles for industry publications Web & social media

23. Resources MeetGreen® www.meetgreen.comwww.meetgreen.com Green Meeting Industry Council www.gmicglobal.comwww.gmicglobal.com Convention Industry Council http://www.conventionindustry.org/StandardsPractices/A PEXASTM.aspx http://www.conventionindustry.org/StandardsPractices/A PEXASTM.aspx IMEX: http://www.imexamerica.com/sustainability.htmlhttp://www.imexamerica.com/sustainability.html

24. Thank You! michael@meetgreen.com @michaelluehrs www.fightinggoodfights.com