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OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential1 OPUS PATHFINDER STRATEGY WORKSHOP Tuesday 30 th & Wednesday.

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Presentation on theme: "OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential1 OPUS PATHFINDER STRATEGY WORKSHOP Tuesday 30 th & Wednesday."— Presentation transcript:

1 OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential1 OPUS PATHFINDER STRATEGY WORKSHOP Tuesday 30 th & Wednesday 31 st October 2007

2 OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential2 NOW VISION What? When? How? Look back from the future & ask what we did to get there? Success Factors! Agenda and the workshop process Introduction Where are we now? Vision of the future: where do we want to get to OK we are there Now - how did we get there? Action Plan Checkback

3 OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential3 Expectations from the Workshop A small number of focused and achievable objectives / actions for growth of the business. Honesty / Trust / Confidentiality / Sincerity Sustainable growth – not feast and famine Business development, what and how? Freeing up time enough to pursue identified objectives Structure / Resource Release from the business to have creative time. Good interaction and fun Time for strategy

4 OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential4 Where are we now? Opus Maxim Formed 1993 Privately owned Opus Plus acquired 2002 Zeta Dynamics acquired 2006 Working Shareholders/Directors for both Limited companies Nigel & Maureen Weir The business is very solvent – we owe no one! Turnover target for 2007 – 2008 Opus Plus £1.2MM, Opus Maxim £3.5MM Excellent market position Under resourced! We cannot stand still (beware of the comfort zone!!)

5 OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential5 BOSTON PORTFOLIO MATRIX Low High Market Attractiveness Low Competitive Strengths High Dogs Cash Dogs Cash Cows Opportunities Stars Test Facility Compact Flotation Production Optimisation Marine Ecotoxicology Mares Tail Fluids Characterisation CFD

6 OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential6 Differential SWOT Analysis o Falling oil prices – customers become wary of spending oDiminishing regulations (2011) oPoor performance CFU / MT technology oLoss of key personnel oNew technology esp. chemical testing oPartnerships – networking Strengths Opportunities Threats Weaknesses o Zeta Internals – not yet properly investigated. Requires R&D oFreshwater testing oEyetech – Collaboration opportunity (Ankersmid) oSub sea separation oMT 2nd generation oR&D – new and existing technologies oCFU rental and testing oTransvac, a new supplemental technology, but without market coverage oPhysical testing oWaste processing oRenewable energy oRising oil prices. New fields with more expensive exploration oOur reputation with our existing client base oAdded value / value for money oClose to client needs oQuality oPeople – good team oReliability, client trust, dependable oSales & marketing – lack of knowledge, experience and expertise oResources – personnel and cash oLack of an international network oLack of expertise oCustomer base – in a comfort zone oProcrastination oOP location – Flotta oBlinkered horizons, restricted horizons oManagement structure – not solid. oIndividuals skills are diluted due to extension oChallenging vision oIP – CFU protection oIndustry knowledge oCustomer retention (1 customer lost) o17yrs experience oIndependence oPerformance oCopy rights / patents oContinually increasing regulations. oPartnerships- Prospect, Costacurta (international market development) oCorda collaboration (OP) – new regulations / testing oJoint ventures oLicensing IP / Technology oOutsource testing fro major in- house operations oInvestigate adjacent markets such as waste management oJoint projects with Scottish EA oWater Industry oPulp & paper oMining oCould we sell our products as a service?

7 OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential7 Key Strategic Issues Sales Marketing R & D, technology upgrade and development Resources required to achieve 1 & 2 Market development Manage resources for R & D. Incorporate into business strategy. Strengthen product portfolio and consolidate existing products Overall conclusion is Enhance Technology, Invest in Sales & Marketing and Increase Resource

8 OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential8 Vision 2011 Energy Bright Ideas New Dawn Time to think Industry Water We are a leading international technology & solution provider in process & energy industries whose progressive development is based on teamwork and partnerships, taking pride in adding value to our clients businesses and their environmental needs. DestinationInspiringClearChallenging Concise

9 OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential9 Relative Future Value Opportunity Map 100% 0% Acquisitions / Partnerships / Alliances / Agents Legal / IP / Patents Product / Method Development Maintainers Overkills Critical Success Factors Wishful Thinking/ NBC Key Opportunities Emerging Opportunities Gripes Marketing / Market Research / Development Finance Control / Business Model Leadership / Management People / HR / Training Systems / Processes / IT Sales & Account Management Current Performance Premises / Offices / Locations Notes: This pattern is consistent with an off track Phase 2 business, plenty of growth available; Leadership & Management needs to improve; Key to making change happen is Marketing; Followed by Sales

10 OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential10 The Growth Curve Phase 1 Formative Phase 2 Normative Phase 3 Integrative Bifurcation Growth Time Trial & Error Commitment Pattern Search Informal control Innovative Creative Entrepreneurial Leader dependent Learning Organised Formal Repeat pattern Independent Norms, systems Predictable Incremental Change Re-birth Integrate experience Interdependent Discontinuous Change Unpredictable Simplify Teams Intrapreneurial Re-create Opus current position

11 OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential11 What did we do to get there? - Brainstorm Raised Finance Explore all funding / grant opportunities Strong Financial controls Increase labs area Introduce accounts role Develop business plan Decide if we should keep OP & OM separate Finance/Financial ControlPeople / HR / TrainingMarketing / Marketing Research International Market Expand Geography Ankersmid, Prospect, Transvac Kept abreast of competition Gained intelligence Market research i.e. test hall Particle imaging business Training Increase skills base Increase resource Staff Development Staff rewards improved Freshwater team and Marine team Resources matched to future workload Get added vale help in key areas Defined staff rules The right people Cancelled all staff holidays Buy in expertise Management shares Build Client relationships Diversity – Oil and gas and alt energy Effective sales Bought in Sales & Marketing expertise New tech to current clients Sales & Account Management Appoint Sales Manager Follow Vision, go for it CFD new, MD new Make Nigel Chairman Plus and Maxim merge Strong board structure Appoint new MD Enhance key positions Non-Execs Creative Thinking Management / Leadership

12 OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential12 What did we do to get there? - Brainstorm Smooth Process Management Online OIWM Ensure performance / results for clients Enhance operationally to free up time Systems / Processes / ITAcquisitions / Partnerships / Alliances / Agents New premises for Opus Maxim Larger premises Complete upgrade of Flotta facility Expand Flotta Labs Premises / Offices / Locations / AssetsLegal / IP / Patents/ Risk Protect & Develop IP Implement control system for ideas Establish clear & concise collaboration agreements Establish concise licence agreement Agency Network Appoint Overseas Agents Establish Working Partnerships Acquire complimentary company Ankersmid / Corda / KTP Product / Method Development R&D Work Develop technology Test Hall for renewables Freshwater biodegradation Busy test hall Life cycle tests – longer study Complete development of Mares tail EOR combined with PWRI Product / Method Development BCF studies developing procedures for different chemistries References from operational equipment R&D on CFU, ZETA, MT Successful fresh water testing unit at Plus KTP on MT Sub sea separation

13 OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential13 Route to Market Access to Finance Management & Team VISION Emerging High Growth Businesses The Opus Model

14 OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE 08/04/2014 Opus Maxim & Opus Plus Confidential14 Action Plan Focus Maintain High Added Value to our Customers A Market Led Business – Market Intelligence Strong Team, Management and Leadership Good Financial Understanding/Control Good Expertise and Technology Customer Focus

15 OIL IS YOUR WEALTH THE ENVIRONMENT IS YOUR FUTURE Re-establish previous contacts (inityiated & ongoing) Technical Seminars with Key Clients (people) Technical seminars completed with Statoil, Forus + 3 centres (VC), BP Norge and Gullfaks Operations. (Re) Register with Achilles !! Decide strategy for presence; Office? Partner? Seek first contract Strategy UK/Norway Mentoring Programme - 3 rd & 4 th December 2009


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