1. Fostering ethical, responsible use of online technology Hans Martens, Insafe

2. INSAFE 2012 65+ SID committees

3. Key drivers for online safety Tackle multidimensional facets Share resources and experience to respond to emerging challenges Move from safety messages to in-depth safety education – towards digital citizenship Focus on the positive – experience and content Collaborate with young people to pinpoint emerging trends and issues across Europe

4. Awareness centre Coordination Campaign implementation Impact assessment Helpline Info & advice to young people (& parents/teachers) Youth panel Test/advise on campaigns Peer advocacy

5. What is the challenge?

8. Multiple facets of online safety Excessive media use ICT skills Privacy Online Reputation Grooming Cyberbullying Online sexual behaviour Phishing Digital Literacy

9. Risk versus harm

10. Beyond awareness-raising 1. Knowledge - demonstrating awareness 2. Approval (contemplation) - voicing endorsement and support 3. Intention - making the decision to adopt 4. Practice - committing to the behaviour 5. Advocacy - encouraging others to adopt the behaviour

11. Multiple socialising agents Family Media Schools Peers

12. eSafety curriculum

13. (Grand-) parental mediation

14. Media industry Collaborate with new media industry Use social media tools Traditional media are still important!

15. Moderated youth spaces Youth panels Social media Competitions Peer education Adult directed Youth directed Formal Informal

16. Safer Internet Day

17. 5 FEBRUARY 2013 Connect with respect! Looking at online rights & responsibilities Celebrated in 99 countries on 6 continents in 2012

20. For more information: hans.martens@eun.org Info-insafe@eun.org www.saferinternet.org