1. © Hitachi, Ltd. 2009. All rights reserved. 0 Put your company name here. UNIVERSAL DESIGN Department name here. 2009/00/00 Put your name here.

2. © Hitachi, Ltd. 2009. All rights reserved. 1 Hitachi has been involved in research and development of the universal design concept for over twenty years and has been conducting universal design elementary education outreach programs at schools in Japan for the past five years. The Design and Industry Department of San Francisco State University has provided great assistance to Hitachi in identifying appropriate methods on how the universal design program may be adapted for outreach programs for US schools. In conjunction with the San Francisco State University, Hitachi is proud to present this Universal Design presentation for educational purposes only.

3. © Hitachi, Ltd. 2009. All rights reserved. 2 Universal Design Let’s think about products and communities that make life easy for everyone!

4. © Hitachi, Ltd. 2009. All rights reserved. 3 What is “Design”? To plan and shape products, objects, signs, buildings and services in a creative way.

5. © Hitachi, Ltd. 2009. All rights reserved. 4 Who is a “Designer”? A person who plans how things should look and function, and how to create those objects.

6. © Hitachi, Ltd. 2009. All rights reserved. 5 Not everything is designed to be easy to use. Universal Design

7. © Hitachi, Ltd. 2009. All rights reserved. 6 What is “Universal Design”? Products and services that are easy to use for everyone, regardless of age, gender, cultural background or physical condition.

8. © Hitachi, Ltd. 2009. All rights reserved. 7 1. Easy to Use What is “Universal Design”?

9. © Hitachi, Ltd. 2009. All rights reserved. 8 2. Easy to Understand What is “Universal Design”?

10. © Hitachi, Ltd. 2009. All rights reserved. 9 3. Appealing What is “Universal Design”?

11. © Hitachi, Ltd. 2009. All rights reserved. 10 We have all kinds of people living in our community and it is getting more diverse. Why is Universal Design Important? Universal Design

12. © Hitachi, Ltd. 2009. All rights reserved. 11 Diverse People in Our Community People with disabilities People Who Wear Glasses or Contact Lenses Pregnant Women Left-handed People People Traveling AbroadSenior Citizens Children

13. © Hitachi, Ltd. 2009. All rights reserved. 12 Importance of Universal Design A.29,000,000 (29 million) B.39,000,000 (39 million) C.49,000,000 (49 million) QUESTION Guess how many senior citizens there are in the United States?

14. © Hitachi, Ltd. 2009. All rights reserved. 13 A.29,000,000 (29 million) B.39,000,000 (39 million) C.49,000,000 (49 million) Importance of Universal Design QUESTION Guess how many senior citizens there are in the United States?

15. © Hitachi, Ltd. 2009. All rights reserved. 14 1 Million people looks like this…  39

16. © Hitachi, Ltd. 2009. All rights reserved. 15 There will be Over 50 million senior citizens in 2020 Number of senior citizens is increasing! Importance of Universal Design

17. © Hitachi, Ltd. 2009. All rights reserved. 16 A.21,000,000 (21 million) B.41,000,000 (41 million) C.61,000,000 (61 million) Importance of Universal Design QUESTION Guess how many people with disabilities there are in the United States?

18. © Hitachi, Ltd. 2009. All rights reserved. 17 Importance of Universal Design A.21,000,000 (21 million) B.41,000,000 (41 million) C.61,000,000 (61 million) QUESTION Guess how many people with disabilities there are in the United States?

19. © Hitachi, Ltd. 2009. All rights reserved. 18 15% of US citizens have some disabilities 41 Million people have some level of disability Importance of Universal Design

20. © Hitachi, Ltd. 2009. All rights reserved. 19 Many people experience obstacles in their daily lives. Importance of Universal Design

21. © Hitachi, Ltd. 2009. All rights reserved. 20 Yourself Today Grandpa Friends Seniors Relatives Brothers & Sisters Travelers Spouse and Children Injury In Your Lifetime

22. © Hitachi, Ltd. 2009. All rights reserved. 21 Lever handle does not require much physical effort to use. Universal Design Example

23. © Hitachi, Ltd. 2009. All rights reserved. 22 Level platform and wide entrance make access easy and safe for all people. Universal Design Example

24. © Hitachi, Ltd. 2009. All rights reserved. 23 Icons and Braille make signs more accessible. Universal Design Example

25. © Hitachi, Ltd. 2009. All rights reserved. 24 Color coding helps people tell one from another and flat surface makes labels easy to read. Universal Design Example

26. © Hitachi, Ltd. 2009. All rights reserved. 25 Big buttons, video display and lighting are more user-friendly. Universal Design Example

27. © Hitachi, Ltd. 2009. All rights reserved. 26 Let’s make the world an easier place for everyone to live! Universal Design

28. © Hitachi, Ltd. 2009. All rights reserved. Note: Blue frame is the content’s area. Please layout within this frame. After you finish editing, please delete it. Please rewrite the copyright notice on your company's own responsibility. ⇒ 27