1. IE Japan Trek 2010 Tentative Plan IE Japan Club 2010/1/29

2. Agenda 目次 Purpose of Trek Brief Overview of Japan Tentative Trip Overview Itinerary Visit Company List Sightseeing List Cost Key Dates Q&A

3. Purpose of Trek トレックの目的 1.Learn more about Japanese culture 2.Deepen understanding of Japanese business 3.Interact with various people

4. Brief Overview of Japan 日本の概要 Language: Japanese Currency: Yen (1 yen=0.008€) Capital: Tokyo (Pop. 12 M) Prime Minister: Yukio Hatoyama Area: 145,898 sq.m Population: 127 M GDP: 4,355 Billion US$ (3 rd in the world, 2008 IMF) Students of IE: 14 (2 for Apr 2009 and 12 for Nov 2009)

5. Tentative Trip Overview 旅の概要 Date: 9 days of Easter Break – Mar-27(Sat) to Apr-5(Mon) – 7day in Japan and 2days in Flight Cities to visit – Tokyo, Kyoto, Osaka, Kobe, Nagoya (Toyota), Hakone Total Cost: €2,200+ – Participation Fee (€1,250) – Individual Fee (> € 950)

6. Itinerary 旅程

7. Visit Company List 訪問企業リスト (1) Auto (Fixed) Toyota – Just-in-time in factory Consumer goods (Fixed) Coca Cola – Japan market uniqueness by Senior management Shiseido (Cosmetic) – Global strategy

8. Visit Company List 訪問企業リスト (2) Telecomunication (Fixed) NTT Docomo – Marketing Strategy Japanese leading Economist (Negotiating) Iwao Nakatani (UFJ Research & Consultant) – The first outside Chairman of the Sony’s Board of Directors in 2003

9. Sightseeing List 観光リスト Core Osaka – Castle & Local Spot Kyoto - Traditional Temples Hakone - Mt. Fuji, Hot spring Optional (Current proposal) Roppongi - Night life Asakusa – Downtown Akihabara – pop culture, electric town Harajuku/Shibuya/Omote-sando – fashion&Entertainment Ginza – Tokyo’s 5th ave, Champs-Élysées Tsukiji – The world largest fish trading market Shinjuku – red-light distinct, sleepless town Other Optional Kabuki Japanese Tea ceremony

10. Cost 費用 Total Cost ( Ⅰ + Ⅱ ): €2,200+ I.Participation fee(€1,250) Hotel - 7 nights, 4 Star level Transportation – Train and Bus except 5 option tours Meal – Breakfast; 4 lunch and 6 Dinner (ex option tours) II.Individual fee (> €950; Excluded in participation fee) Flight (> €950)* Transportation – Optional Tour and Airport Bus (about €25) Meal – 3 lunch and 1 dinner in option tours Individual Activity – Club, Bar and shopping etc. If you ask us to book your flight by Feb-8 with deposit, We can offer €950 flight

11. Schedule and Key Date 今後の予定 End-January – Registration with Non-refundable Deposit begin (-Feb 15 2010) Mid-February – Non Refundable Deposit Due Feb-8 €1,500 (if we book your flight at €950) Feb-15 €500 (if you book your flight) – Detailed Schedule will be fixed – Kick-off Meeting Early-March – Boot Camp/ Pre-trek Party

12. Q & A 質疑応答 Please, contact to Japan Trek Team of IE Japan Club for any questions. Email:

13. Company Visit list

14. Sightseeing list

15. Itinerary 旅程