1. Sponsorship Proposal ‘Music is my lifeline’

2. Prelude Objectives Campaign Idea Exploitation Sponsorship packages

3. Objectives To own the platform of music To create affiliation with youth by a campaign larger than life Create top of mind recall for the brand

4. The Connect – Big Idea Connecting to the pulse of the youth through…‘Music’ –Since ‘music is the lifeline’ of today's youth –Activities and ideas to be linked along the big idea

5. Positioning The only radio station that understands me, my life, my aspirations and my music taste and delivers accordingly

6. Essence Music is my lifeline!

7. Platform Music is my lifeline –Connecting with the youth –Bonding with the target on interests that matter to them Music Events

8. Music is my lifeline… A platform that truly allows us to connect with out target Music Events

9. Music Brand fit –The anthem of the youth – Radio 1 song –An outlet, entertainment and a platform that unites all –Perfect expression of youth, passion,vibrancy and self expression

10. Music is my lifeline Advertising TV Malls Graffiti Outdoor Radio Online Promotion Bringing ‘the idea’ alive Brand World Activation

11. Activation concerts Series of concerts, in 3 cities and one back to school concert. Radio doing live updates- Radio & TV to air the concerts at a later date.

12. Exploitation plan for concerts Posters Direct Mailers Radio invites TV & Radio coverage Standy

13. Creative Strategy Idea –Music is my lifeline Mood and tone –Vibrant and youthful appeal –Playing on the insights of the target –How radio1 understands their musical needs and delivers accordingly

14. Creative showcase Truck backs

15. Wall Graffiti's

17. Outdoor

18. Print Ad