1. Ad placed based on my visit to a page on Lulu.com

3. Ghostery Installed!

5. Turn On Chrome Developer Tools Facebook Connect Address of Lulu Page Tracking Cookies Do Not Track!

8. What’s AddThis? Share Widget Provider. AddThis “Canvas fingerprinting” was used on 5,000 popular websites. They have a privacy policy: We … set Cookies and web beacons on web pages where our AddThis Buttons are enabled, and allow our partners to set Cookies and web beacons that are subject to those partners' privacy statements. We also set Cookies and web beacons on web pages where our AddThis Buttons are enabled to help us with online ad targeting and to provide analytics to our website Publishers. We are unable to guarantee that the security measures we take will not be penetrated or compromised or that your information will remain secure under all circumstances.

9. So What?

10. Tracker ID Books read Social identity Purchase data Interests/Lik es Friends Contacts Geo Data Websites Non Personally Identifiable Information

11. Advertising Networks