1. Which of the following actions do you feel media should take to play an effective role in combating climate change? Educating and informing the public Be the impartial party that provides objective and accurate information on the issue of climate change Interpreting developments Lobbying Governments Lobbying businesses

2. Media matters People rated TV as an excellent media source for climate change information (25%).......followed by websites (21%):.....other media remain important too

3. How would you rate the following media sources for climate change information? Television Websites Newspaper Search Engines Radio Social Media sites and blogs Magazines Word of Mouth

4. FranceUAEGermanyAustraliaBrazilCanadaHong Kong ChinaUSASouth Africa UKJapanRussia In terms of tackling climate change within your country, do you think it will be fixed most by…

5. © 2011. Synovate Ltd. All rights reserved. The concepts and ideas submitted to you herein are the intellectual property of Synovate. They are strictly of confidential nature and are submitted to you under the understanding that they are to be considered by you in the strictest confidence and that no use shall be made of the said concepts and ideas. Synovate does not, in providing this report, accept or assume responsibility for any other purpose or to any other person to whom this report is shown or in to whose hands it may come save where expressly agreed by our prior consent in writing. Synovate Global Trends Program: some further pointers Updated March 2011

6. About the program... During the last few years Synovate has been conducting global initiatives in the Trends research...... In 2010 Synovate decided to start working on a solid and consistent approach to trends: the Global Trends Program Last July, the first international wave was conducted. It’s a global study conducted in 28 countries, with over 22,000 people

7. About the program... Who? Where? How? In the program CountryGeographyPopulationSampleData ColectionCoverageAge Coverage IndonesiaSouth Asia242.968.3421000F2FNational16-65 IndiaSouth Asia1.173.108.0181200CATITop metro16-65 S.KoreaNorth Asia48.636.068600OnlineTop metro16-65 JapanNorth Asia126.804.4331000OnlineTop metro16-65 CanadaNorth America33.759.742600OnlineNational16-65 United StatesNorth America310.232.8631200OnlineNational16-65 ColombiaLatin America44.205.293600CATITop metro16-65 BrazilLatin America201.103.3301000CATITop metro16-65 MexicoLatin America112.468.8551000CATITop metro16-65 ArgentinaLatin America 41.343.201 600CATITop metro16-65 ChileLatin America16.746.491600CATITop metro16-65 Hong KongGreater China7.089.705600CATINational16-65 ChinaGreater China1.330.141.2951200CATITop metro16-65 GermanyEurope82.282.9881000OnlineNational16-65 NetherlandsEurope16.783.092800OnlineNational16-65 BelgiumEurope10.423.493800OnlineNational16-65 SwedenEurope9.074.055800OnlineNational16-65 NorwayEurope4.676.3051000OnlineNational16-65 DenmarkEurope5.515.5751000OnlineNational16-65 FranceEurope64.057.7921000OnlineNational16-65 ItalyEurope58.090.681800OnlineNational16-65 United KingdomEurope61.284.806800OnlineNational16-65 SpainEurope40.548.753600CATI & OnlineNational16-65 United Arab EmiratesCEEME4.975.593600F2FTop metro16-65 RussiaCEEME139.390.2051000CATINational16-65 South AfricaAfrica49.109.107600CATITop metro16-65 SerbiaEurope9.184.177600CATINational16-65 EgyptAfrica49.109.107600CATITop metro16-55

8. © 2011. Synovate Ltd Synovate Global Trends Program Unveiling the way consumers see the world Global views on green behaviours: females and older consumers are generally more environmentally conscious than the rest