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Supporting further and higher education Promoting Your Service Through News 15.00 – 15.30 Submitting news items to online sources, newsletters, blogs,

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Presentation on theme: "Supporting further and higher education Promoting Your Service Through News 15.00 – 15.30 Submitting news items to online sources, newsletters, blogs,"— Presentation transcript:

1 Supporting further and higher education Promoting Your Service Through News – Submitting news items to online sources, newsletters, blogs, etc Roddy MacLeod, EEVL Manager, Heriot Watt University Library

2 Supporting further and higher education Food for thought The catchphrase If you build it, they will come is flannel Stephen Arnold, Information World Review, May 2002 Press releases and news items are vital for promoting your services.

3 Supporting further and higher education Where do editors of online news services get content ?

4 Supporting further and higher education Where do editors of online news services get content TV Newspapers Other print sources - magazines, etc Lurking on lists Press release and Wire services Other online sources - newsletters, blogs, etc YOU !!!

5 Supporting further and higher education Internet Resources Newsletter Free monthly online (web & ) newsletter version - Over 30,000 subscribers Web version - 4,000 + hits each issue UK based. Read by academics, librarians, information intermediaries, other editors, etc Contains new web sites/services, press releases and news items, etc

6 Supporting further and higher education Some Other Online Publications EContentMag SearchEngineWatch Information Age Pandia Search World Information World Review LII Week Managing Information Newsletter Tales From the Terminal Room NSF Library Newsletter SearchDay Newsletter ShelfLife UKeiG eLucidate Computers in Libraries Ex Libris Neat New Stuff ResearchBuzz Serials eNews from UKSG etc. etc. etc.

7 Supporting further and higher education 1st rule of news dissemination If you want your boomerang to come back…

8 Supporting further and higher education 1st rule of news dissemination If you want your boomerang to come back… Then first, youve gorra throw it!

9 Supporting further and higher education Centre of the universe? ME!

10 Supporting further and higher education Centre of the universe? ME

11 Supporting further and higher education 2nd rule of news dissemination The more people you send your press release/news item to…the more places its likely to be published!

12 Supporting further and higher education Wire Services

13 Supporting further and higher education Other places FreePint Bar Print publications Paul Davey at JISC Bloggers etc

14 Supporting further and higher education Bloggers as disseminators Gary Price - ResourceShelf Peter Scotts Library Blog Happenings and Events Phil Bradleys Blog The Library SciTech Library Question On Christinas Radar Confessions of a Science Librarian Librarians Index to the Internet Library Stuff LISNews.com SiteLines Many, many more Subject-based blogs.

15 Supporting further and higher education Sources on Blogs Laurel A. Clyde, Weblogs and libraries Chandos, 2004 Malcolm Moffat RSS: A primer for publishers and content providers EEVL Roddy MacLeod RSS less hype, more action FreePint, 161 Technorati: or Waypath: - find blogs. Kinja: kinja.com can be used to locate blogs that are similar to blogs that are already being monitored. Big List of Blog Search Engines - Ari Papara Blogorama section of Internet Resources Newsletter. Bloglines to monitor blogs

16 Supporting further and higher education Bloglines - Web- based RSS aggregation service –My Bloglines - subscribe to & read feeds. –Search Bloglines for blogs posting on a subject. –Save searches under your own service name to see whos posting about you. –View public subscribers to blogs, and see how many subscribe, find similar blogs, etc

17 Supporting further and higher education

18 Subject: PlotLost release eGluncher ver 2.1 To Whom it may concern, Attached please find a pdf of PlotLosts latest press release. Please do not reply to this automated . Meaningless subject line Impersonal - spam? Must open another file, and hard to cut & paste No contact

19 Supporting further and higher education Subject: Press release: New eGluncher reduces spam Dear Sir, The new version of eGluncher, the spam reduction software, was today released by PlotLost, the ebusiness arm of the Department of Trade & Industry. Spam is becoming the scourge of the Internet […blah, blah, blah…] Visit the website at: For more details, contact: Candy Cramer

20 Supporting further and higher education Subject: Press release: New eGluncher reduces spam Dear Roddy, Below please find a press release about the new version of eGluncher, free spam reduction software released on 10th March by PlotLost, the ebusiness arm of the Department of Trade & Industry. The website is at: If you need more information, please contact me. Candy Cramer....

21 Supporting further and higher education Subject: Item for Internet Resources Newsletter Dear Roddy, Keep up the good work with IRN. I read it every month. Heres an item I hope you can include in the next issue. eGluncher spam reduction software eGluncher reduces the amount of spam you receive. Its free from PlotLost, the ebusiness arm of the Department of Trade & Industry.

22 Supporting further and higher education Subject: Item for Internet Resources Newsletter Dear Roddy, How are you? It was great to meet you at UKSG last month. As we discussed, PlotLost would be delighted if you can join them in their hospitality suite for the first Test Match at The Oval next month. The tickets are in the post. In the meantime, how about including the following in the next issue of your wonderful Internet Resources Newsletter? Best wishes, and see you next month! Candy.


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