1. 1 n June 2005European Commission KTC Seminar Seoul – 2 June 2004 The fight against counterfeiting and piracy: The fight against counterfeiting and piracy: An EU Strategy For the Enforcement of Intellectual Property Rights in Third Countries Anne Verron

2. 2 n June 2005European Commission Introduction n n European Commission’s DG Trade and its role in the IP field. n n International framework for IP protection.

3. 3 n June 2005European Commission Introduction n n Persistent alarming levels of counterfeiting and piracy worldwide n n Need for the EU to address the issue n n IPR Enforcement in the European Union (EU) n n Enforcement within the EU n n Enforcement at the external border n n Enforcement in third countries n n The Enforcement Strategy

4. 4 n June 2005European Commission I. Counterfeiting and piracy: a shared concern n n Protection of right-holders n n Incentive and reward to creativity and innovation n n Incentive to investment, job creation, protection of tradition n n Protection of users’ health and safety n n Dangers of fake food, pharmaceuticals, toys, seeds, electrical appliances, automobile and aircraft spare parts

5. 5 n June 2005European Commission I. Counterfeiting and piracy: a shared concern n n Issue of public order and security n n Links with organised crime and terrorism n n International credibility and way to attract foreign investment

6. 6 n June 2005European Commission I. Counterfeiting and piracy: a shared concern n n A few facts and figures n n Need to comply with international rules set out in WTO – TRIPs Agreement: article 41 to 61

7. 7 n June 2005European Commission II. The European Commission’s Strategy for IP Enforcement A. The Strategy’s eight proposals for action 1. 1. Identify the priority countries 2. 2. Raise enforcement concerns more systematically in bilateral / multilateral contexts 3. 3. Enhance political dialogue with trading partners 4. 4. Target technical assistance

8. 8 n June 2005European Commission II. The European Commission’s Strategy for IP Enforcement 4. 4. Use dispute settlement mechanisms 5. 5. Create public-private partnerships 6. 6. Raise awareness of the public 7. 7. Improve institutional cooperation within the Commission

9. 9 n June 2005European Commission II. The European Commission’s Strategy for IP Enforcement B. The Strategy’s implementation n n Sending of questionnaires to update the Commission’s 2003 Survey n n Enforcement Guidebook n n Initiative in the TRIPs Council

10. 10 n June 2005European Commission II. The European Commission’s Strategy for IP Enforcement C. Examples of EU’s action in Asia n n Dialogue with Korea n n EU-Japan Joint Initiative on IP Enforcement in Asia n n EU-China IP Dialogue