Presentation on theme: "Low Carbon Travel Ian Vears Travel Choice & Access Team Department of Environment & Transportation Low Carbon Travel?"— Presentation transcript:
Low Carbon Travel Ian Vears Travel Choice & Access Team Department of Environment & Transportation Low Carbon Travel?
Low Carbon Travel Work shop outline lWhat do you want from today lDefinitions lBenefits of changed Travel Behaviour lThe Alternatives and ways to get change lWhy people dont Change lWhat would you do exercise lConclusions
Low Carbon Travel What do you want from the session?
Low Carbon Travel The Alternatives & ways to get change Alternatives lDont travel lPublic transport lWalk lCycle lCar share Ways to get change lTravel Plans lPersonalised Travel Plans lInformation provision lEvents lIncentives lTrial periods lTraining lInfrastructure
Low Carbon Travel Why people dont change lThey dont see (denial, insight etc) lThey dont know lThey dont know how lThey dont care
Low Carbon Travel What does it take? lGive then insight – if you can just make them see, then they will change lGive them knowledge – if people just know enough, then they will change lGive them skills – if you can just teach people how to change, then they will do it lMake then concerned – if you can just make people feel bad or afraid enough, they will change
Low Carbon Travel Ambivalence lA conflict between two courses of action each of which has perceived costs and benefits associated with it lUnresolved ambivalence is often the reason why people get stuck lHow you handle ambivalence influences the outcome.
Low Carbon Travel What would you do exercise l3 year plan lCarrots & sticks lOutputs & Outcomes l15 minutes and feedback.