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Martin Peters Chief Executive Leicester Shire Promotions Tourism Bradgate Park.

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Presentation on theme: "Martin Peters Chief Executive Leicester Shire Promotions Tourism Bradgate Park."— Presentation transcript:

1 Martin Peters Chief Executive Leicester Shire Promotions Tourism Bradgate Park

2 Martin Peters Chief Executive Leicester Shire Promotions Tourism In England generates £97billion each year employs in excess of two million people around 100 million domestic overnight trips are made every year contributing to a spend in 2009 of £17.3bn England welcomes over 25 million international visitors per annum Some 873 million day trips are made each year with an estimated value of £39bn Englands countryside offers a range of outdoor experiences to inspire, with ten national parks, 33 officially designated areas of outstanding natural beauty

3 Martin Peters Chief Executive Leicester Shire Promotions Holidaying at Home Domestic tourism is back in vogue. People are discovering there is real quality at home ( VisitEngland)

4 Martin Peters Chief Executive Leicester Shire Promotions A New Tourism Landscape Abolition of RDAs and dismantling of regional structures The rise of local DMOs structures A new national body for tourism A new Government with a new policy

5 Martin Peters Chief Executive Leicester Shire Promotions Tourism in Leicestershire Each year, Leicestershire welcomes over 1 million domestic overnight visitors, who spend over £130 million on their trips. Just over 400,000 of these visitors stay in the city of Leicester, spending some £50 million in total The county also hosts around 250,000 inbound overnight visitors annually, with spending in excess of £80 million Around half of these international visitors stay in Leicester Add in day visitors and the total contribution tourism makes annually to the Leicestershire economy is over £1.4bn

6 Martin Peters Chief Executive Leicester Shire Promotions Tourism in Leicestershire - asset base Bradgate Park ACCOMMODATION STOCK TOTAL KNOWN STOCK Serviced Stock Self Catering Stock C&C Stock Blaby Charnwood Harborough Hinckley & Bosworth Leicester City Melton North West Oadby & Wigston 5320 TOTAL Leicestershire

7 Martin Peters Chief Executive Leicester Shire Promotions Latest STEAM Figures for Leicester & Leicestershire Bradgate Park Total Revenue by District (£'s millions) 2011 Blaby District Charnwood Borough Harborough District Hinckley & Bosworth District Leicester City Melton Borough North West Leicestershire Oadby & Wigston District TOTAL 1,402,820 Source: STEAM 2012

8 Martin Peters Chief Executive Leicester Shire Promotions Tourism Product in Charnwood Forest Bradgate Park Summary of Properties within Charnwood Forest Total properties56 Serviced 39 Graded Serviced24 Self Catering 9 Graded Self Catering 5 C&C 8 Graded C&C 5 Recognised Visitor Attractions 30

9 Martin Peters Chief Executive Leicester Shire Promotions Who Comes? Bradgate Park skewed towards individuals between 35 and 49 years of age high propensity to have children in the house, especially very young children (0-4 years) - 20% Youngest Child Age: 0-4 years - 17%Youngest Child Age: 5-11 years - 7% Youngest Child Age: years married or co-habiting, have children, have a household income between £40K and £75K and are aged between 35 and 49 years Note: results are skewed due to the success of the SPE promotions, which target these markets Source: Callcredit Information Group (Cameo) March 2012 (65,000 sample)

10 Martin Peters Chief Executive Leicester Shire Promotions Why do they Come? Bradgate Park

11 Martin Peters Chief Executive Leicester Shire Promotions Opportunities -short/medium term website joint campaigns - like SPE increase quality assurance take up Bradgate Park

12 Martin Peters Chief Executive Leicester Shire Promotions Opportunities -medium / long term More 'experience based attractions Improved transport Growth of Wood Fair More accommodation Improved profile alongside National Forest Bradgate Park


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