1. Trends in Telecom Samer Halawi Thuraya Telecommunications Co. Abu Dhabi Telecoms CEO Summit, May 14 th, 2012

2. Contents 1.Trends and drivers 2.Terrestrial or satellite 3.Thuraya, a new company with a long legacy 4.Innovation 5.Way forward

3. Page 3 Trends and drivers Mobility and broadband are key Demand trends Enterprise Mobility Broadband Managed Services Virtualization Cloud Computing Tablets Convergence Drivers across many vertical and horizontal markets Maritime – World fleets growing at 10% p.a. Media – More SNG and live coverage. New smaller broadcasters, cost cutting Energy – Exploration increasing, more reliance on connectivity for remote monitoring Mining – Over 150 major mining projects in Africa and Asia. Connectivity and welfare requirements rising Defense: ‘Smart’ deployments, COTM, UAVs Aid & Relief: Tsunamis, earthquakes, man-made disasters 1

4. Page 4 Terrestrial or Satellite Each has a role, each has limitations More than 785 terrestrial mobile operators worldwide 2

5. Page 5 Terrestrial or Satellite Thuraya is a special MSS operator 2 Hughes 7101 SG 2510 Hughes 7100 Ascom XT Dual Thuraya GSM

6. Page 6 Terrestrial or Satellite New opportunities for cooperation Converged technologies (satellite + terrestrial) – e.g. M2M ATC Increasing relevance for MSS in GCC and across our footprint (due to Arab spring, turmoil, increasing trade, tourism, etc.) Cross marketing (or cross resale) opportunities for GCC operators Increased benefits for end-users 2

7. Page 7 Thuraya – A new company with a long legacy Transformation to accompany trends From  To Regional  International Horizontal  Vertical Products  Managed solutions Voice  IP Fat org.  Lean Specialized  Mainstream 3

8. Page 8 Innovation The key to compete in a changing environment Innovative products Innovative business models Innovative management Innovative financing 4

9. Page 9 Way forward 5 critical considerations 1. Don’t make ego-driven decisions 2. Avoid the ‘build it and they will come’ strategy 3. Listen to the market 4. Observe usage trends 5. Innovate 5

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