1. David Garcia, Yushan Chou, Calvin Irby, Ishtiaq Ahmed

2. What is Bing? Launched on May 28,2009 Formerly known as Live Search Acts as a web search engine Powers both Bing and Yahoo websites

3. View of the Interface

4. Halloween Fun https://www.youtube.com/watch?v=Weknefjs pZE https://www.youtube.com/watch?v=Weknefjs pZE

5. Functions of a Search Engine Search information on the World Wide Web Results displayed as search engine results pages (SERPs) Can also mine databases and directories

6. Goals of a Search Engine Provide users with the most relevant results Find results instantly Provide suggestions for search criteria Create a fun user experience

7. Heuristic Evaluation

8. 1. Aesthetic and Minimalist Design Gray color is depressing Search bar not in the center of the page News pictures are distracting Color of the search button changes (search button in Google remain the same color)

10. 2. Visibility of System Status Results are found quickly Does not provide how long each search took

12. 3. User Control and Freedom SEARCH HISTORY Does not allow users to go back to the previous page; have to restart Several random information boxes

14. 4. Consistency and Standards The location of the search bar changes On Halloween, there was no news bar Different logo colors Gray in homepage but white in search page

16. 5. Error Prevention Spell check Lag on the animation page Helps parents filter contents

17. 6. Recognition vs. Recall Simple abstract symbols and buttons Same menu options (videos, images…etc ) Small menu bar

18. 7. Flexibility and Efficiency Personalization Bing members Bing rewards (get points)

19. 8. Help Users Recover from Errors Provides suggestions for misspelled search Autocorrection features

20. 9. Help and Documentation No online or call support Support through Microsoft community

21. 10. System vs. Real World Displays search results in pages Images presented like a collage

22. Q & A’s