2 Q. 19Booking hotel rooms for vacationers is an example of ______ marketing?A. FeatureB. ServiceC. BenefitD. Sports
3 A. 19B. ServiceBy booking rooms, you are helping the vacationers.
4 Q. 20What type of duties do customer-service professionals often perform?A. Preparing adsB. Paying invoicesC. Handling complaintsD. Receiving shipments
5 A. 20 C. Handling complaints Customer service is helping the customers with problems.
6 Q. 119What marketing career involves determining why customer do what they do?A. AdvertisingB. Distribution /WarehousingC. SalesD. Marketing research
7 A. 119D Marketing researchA marketing researcher could be classified as the “Sherlock Holmes” of marketing. These investigators look for clues as to what customers want and need, as well as why customers do what they do. Careers in distribution/warehousing physically link products with consumers by delivering them to customers when they are needed. Careers in advertising involve catching customer attention and informing customers about products, companies, and/or ideas. Sales careers involve satisfying customer needs with products.
8 Q. 120What marketing career involves catching customers’ attention, informing them of products, and persuading them to buy?A. Marketing researchB. AdvertisingC. Public relationsD. Product managment
9 A. 120B AdvertisingAdvertising use a variety of media to catch customers’ attention, inform them of products, and persuade them to buy. Some of these media are the internet, radio, television, newspapers, magazines, billboards, and catalogs. Marketing researchers are responsible for determining what customers need and what and why customers do what they do. Product managers create, test, and decide how a product will be packaged. They direct and coordinate all aspects of the product. Public relations professionals strives to build and maintain positive relationships with the publicly anticipating problems, handling complaints, communicating with the media, and building a positive public image for the company.
10 Q. 121Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsble for creating the new package?A. Marketing researchB. Product ManagementC. AdvertisingD. Channel management
11 A. 121B Product managementProduct managers create, test, and decide how a product will be packaged. They direct and coordinate all aspects of the product. Advertisers develop massages and images to catch customers’ attention, inform them of products, and persuade them to buy. They use a variety of media to communication with customers. Some of these media are the internet, radio, television, newspaper, magazines, billboards, and catalogs. Marketing researchers are responsible for determining what customers need and want and why customers do what they do. Channel management is the processes by which marketers ensure that products are distributed to customers efficiently and effectively.
12 Q. 122 What is at the center of all marketing activities? A. Math B. Technological know-howC. PurchasingD. Communication
13 A. 122D communication.Communication, the exchange of information in which the words and gestures are understood in the same way both the speaker and the listener, is at the center of all marketing activities. Whether employees are working with customers or working with a team member, they need to effectively exchange ideas and information. Communicating with people is crucial in marketing because marketing involves continuous interaction with customers and coworkers. Purchasing is a marketing function. Although math skills and technological know-how are often needed to carry out marketing activities, their successful completion and use are based on communication.