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Q. 19 Booking hotel rooms for vacationers is an example of ______ marketing? Booking hotel rooms for vacationers is an example of ______ marketing? A.

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Presentation on theme: "Q. 19 Booking hotel rooms for vacationers is an example of ______ marketing? Booking hotel rooms for vacationers is an example of ______ marketing? A."— Presentation transcript:

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2 Q. 19 Booking hotel rooms for vacationers is an example of ______ marketing? Booking hotel rooms for vacationers is an example of ______ marketing? A. Feature A. Feature B. Service B. Service C. Benefit C. Benefit D. Sports D. Sports

3 A. 19 B. Service B. Service By booking rooms, you are helping the vacationers.

4 Q. 20 What type of duties do customer-service professionals often perform? What type of duties do customer-service professionals often perform? A. Preparing ads A. Preparing ads B. Paying invoices B. Paying invoices C. Handling complaints C. Handling complaints D. Receiving shipments D. Receiving shipments

5 A. 20 C. Handling complaints C. Handling complaints Customer service is helping the customers with problems.

6 Q. 119 What marketing career involves determining why customer do what they do? What marketing career involves determining why customer do what they do? A. Advertising A. Advertising B. Distribution /Warehousing B. Distribution /Warehousing C. Sales C. Sales D. Marketing research D. Marketing research

7 A. 119 D Marketing research D Marketing research A marketing researcher could be classified as the Sherlock Holmes of marketing. These investigators look for clues as to what customers want and need, as well as why customers do what they do. Careers in distribution/warehousing physically link products with consumers by delivering them to customers when they are needed. Careers in advertising involve catching customer attention and informing customers about products, companies, and/or ideas. Sales careers involve satisfying customer needs with products. A marketing researcher could be classified as the Sherlock Holmes of marketing. These investigators look for clues as to what customers want and need, as well as why customers do what they do. Careers in distribution/warehousing physically link products with consumers by delivering them to customers when they are needed. Careers in advertising involve catching customer attention and informing customers about products, companies, and/or ideas. Sales careers involve satisfying customer needs with products.

8 Q. 120 What marketing career involves catching customers attention, informing them of products, and persuading them to buy? What marketing career involves catching customers attention, informing them of products, and persuading them to buy? A. Marketing research A. Marketing research B. Advertising B. Advertising C. Public relations C. Public relations D. Product managment D. Product managment

9 A. 120 B Advertising B Advertising Advertising use a variety of media to catch customers attention, inform them of products, and persuade them to buy. Some of these media are the internet, radio, television, newspapers, magazines, billboards, and catalogs. Marketing researchers are responsible for determining what customers need and what and why customers do what they do. Product managers create, test, and decide how a product will be packaged. They direct and coordinate all aspects of the product. Public relations professionals strives to build and maintain positive relationships with the publicly anticipating problems, handling complaints, communicating with the media, and building a positive public image for the company. Advertising use a variety of media to catch customers attention, inform them of products, and persuade them to buy. Some of these media are the internet, radio, television, newspapers, magazines, billboards, and catalogs. Marketing researchers are responsible for determining what customers need and what and why customers do what they do. Product managers create, test, and decide how a product will be packaged. They direct and coordinate all aspects of the product. Public relations professionals strives to build and maintain positive relationships with the publicly anticipating problems, handling complaints, communicating with the media, and building a positive public image for the company.

10 Q. 121 Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsble for creating the new package? Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsble for creating the new package? A. Marketing research A. Marketing research B. Product Management B. Product Management C. Advertising C. Advertising D. Channel management D. Channel management

11 A. 121 B Product management B Product management Product managers create, test, and decide how a product will be packaged. They direct and coordinate all aspects of the product. Advertisers develop massages and images to catch customers attention, inform them of products, and persuade them to buy. They use a variety of media to communication with customers. Some of these media are the internet, radio, television, newspaper, magazines, billboards, and catalogs. Marketing researchers are responsible for determining what customers need and want and why customers do what they do. Channel management is the processes by which marketers ensure that products are distributed to customers efficiently and effectively. Product managers create, test, and decide how a product will be packaged. They direct and coordinate all aspects of the product. Advertisers develop massages and images to catch customers attention, inform them of products, and persuade them to buy. They use a variety of media to communication with customers. Some of these media are the internet, radio, television, newspaper, magazines, billboards, and catalogs. Marketing researchers are responsible for determining what customers need and want and why customers do what they do. Channel management is the processes by which marketers ensure that products are distributed to customers efficiently and effectively.

12 Q. 122 What is at the center of all marketing activities? What is at the center of all marketing activities? A. Math A. Math B. Technological know-how B. Technological know-how C. Purchasing C. Purchasing D. Communication D. Communication

13 A. 122 D communication. D communication. Communication, the exchange of information in which the words and gestures are understood in the same way both the speaker and the listener, is at the center of all marketing activities. Whether employees are working with customers or working with a team member, they need to effectively exchange ideas and information. Communicating with people is crucial in marketing because marketing involves continuous interaction with customers and coworkers. Purchasing is a marketing function. Although math skills and technological know-how are often needed to carry out marketing activities, their successful completion and use are based on communication. Communication, the exchange of information in which the words and gestures are understood in the same way both the speaker and the listener, is at the center of all marketing activities. Whether employees are working with customers or working with a team member, they need to effectively exchange ideas and information. Communicating with people is crucial in marketing because marketing involves continuous interaction with customers and coworkers. Purchasing is a marketing function. Although math skills and technological know-how are often needed to carry out marketing activities, their successful completion and use are based on communication.


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