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START Aegean Coast Mediabook 2016 PROPOSAL TO HOTELS.

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Presentation on theme: "START Aegean Coast Mediabook 2016 PROPOSAL TO HOTELS."— Presentation transcript:

1 START Aegean Coast Mediabook 2016 PROPOSAL TO HOTELS

2 Dear partners! We invite you to promote your hotel in Ukraine in the most efficient way: together with Coral Travel Aegean Coast is Coral Travel Promote your hotel efficiently 2

3 For Coral Travel Ukraine Aegean Coast is priority destination in 2016. We will be the main touroperator in national market to offer holiday tours in Aegean Coast. Our strong points are: best product, best charter program, the biggest advertisement campaign, and the most professional and quickly developing franchising & Elite Service sales networks. Next year main positioning of Coral Travel in Ukraine is: Coral Travel means Aegean Coast! Aegean Coast is Coral Travel Coral Travel means Aegean Coast! 3

4 Events Workshops, trainings, seminars Every season Coral Travel conducts over 60 such training events as seminars, workshops, trainings for travel agencies in different towns all over Ukraine. It is an excellent opportunity to learn from the leading experts of Coral Travel the latest news, peculiarities, the most important and relevant information about your hotel. Number of participants: 50-200 agents 4 Months Cost, $ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $ 500 per one event in one city

5 Events Business Breakfast Coral Business Breakfast is an innovative way of communicating with travel agencies. This is the informal communication in warm atmosphere and the possibility for agencies both to get the detailed acquaintance with the your hotel and the opportunity to address all questions directly to the representative of the hotel. Number of participants: from 10 to 40 people Place: café, restaurant 5 Months Cost, $ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $ 1,500 per one business breakfast

6 Events Season Opening Party 6 Months Cost, $ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $ 35,000

7 Events Coral Business Weekend Coral Business Weekend is an exclusive format of outbound training for top managers of the leading travel agencies in sales of Coral Travel product. Coral Business Weekend combines effective training with an excellent vocations. During the event participants inspect the hotel which hosts the event and also visit the business seminars on actual and interesting topics for all travel agencies. The seminars can be devoted to marketing competitive strategies, the motivation of the stuff, building long- term relations with clients, how to increase sales volume and profitability etc. Number of participants: app. 50 pax Duration: 3-5 days. 7 Months Cost, $ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Accommodation, conference hall, Gala Dinner

8 Events Cinema Day Cinema Day is new and exclusive project for Ukrainian tourism market. Coral Travel only sets up these events. We started this project in September 2013, and it became very popular among travel agents. We make Cinema Days on a regular monthly basis in different cities of Ukraine. The event consists of 2 parts: presentation of one of Coral Travel tourists products to travel agencies and a film show. Number of participants – up 150 directors and managers of travel agencies. Advantages of Cinema Day events: New interesting way of communication with partners. Moderate budget. Ability to choose the appropriate audience. Possibility to hold Cinema Day in any big city of Ukraine. 8 Months Cost, $ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $ 1,800 for Kyiv / $ 1,500 for other cities

9 Events Cinema Day 9

10 Events Coral Summer Fest Coral Summer Fest – is the most expected event and the unique opportunity to present your hotel to the professionals of tourism industry. More than 250 guests – top-partners of our company; directors and managers of the leading tourist agencies of Kyiv and nearby regions, pressmen of popular b2b and b2c mass media. Media communication for Partner Coral Summer Fest:  Press-walls with the image of Coral Summer fest and the logo of your hotel Roll ups with the image of Coral Summer fest and the logo of your hotel  Electronic Invitation cards  Program of Coral Summer Fest  Audio Announcement of your hotel during Coral Summer Fest  Coral Travel web page & social networks 10 Months Cost, $ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $ 4,500 for each of 8 hotels / $ 32,000 for 1 hotel

11 Events Bowling tournament 11 All-Ukrainian Tourism Bowling Tournament is a new innovative B2B event in the travel market of Ukraine. Place: best shopping and entertainment centers Number of participants: 120 agents Presentation of the hotel, quizzes with testimonials of the agents, drinks and snacks, bowling competition, award of winners and extremely huge campaign in social networks with numerous posts, pictures and likes in the real time. Friendly atmosphere, excellent mood of the agents makes this event unforgettable. Months Cost, $ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $ 3,000

12 Actions 12 Months Cost, $ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

13 13Actions Money Box (‘Kopilka’) Get points for sales of selected hotels Points for reservation of hotels from Coral TOP Hotels list 12% of the cost of the Holiday Bonus. 1000 points = $ 100 Points can be used by the agents for own holidays, FAM trips, for discounts to the holiday tours of their tourists. Months Cost, $ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec starting from $ 1,000 for the whole season

14 Actions Coral Wallet (‘Koshelok’) Advertising support of Coral Wallet (‘Koshelok’) activity  Banners on agency.coraltravel.ua and online.coraltravel.ua;  Regular mailing by entire database of travel agencies  Internet advertising  Regular informing on the seminars for travel agents, during marketing visits, by phone etc To increase sales in the Ukrainian market, we offer participation in a special program for the Ukrainian travel agencies named Coral Wallet (or ‘Koshelok’). Travel agency gets a bonus for their personal account from each reservation to your hotel. Coral Wallet marketing promo action is UNIQE PROJECT in the Ukrainian travel market. 14 Months Cost, $ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec starting from $ 1,000 for the whole season

15 Media Channels coraltravel.ua – B2C web-site Banner with ad of your hotel will be seen by more than 3.600.000 unique visitors of coraltravel.ua web-site in a year. You will target right prospects ready to book room in your hotel right now. Banner size: 692x305 15 Months Cost, $ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $ 500 per month

16 Media Channels coraltravel.ua – B2B web-site Banners of your hotel will be placed in Search Tour section of coraltravel.ua web-site. Agents use this page in their every day work, and communication with tourists. This is the most effective and simple way to attract attention to your hotel of the best agents in Ukraine. Only the best hotels get place for their banners in Coral Travel B2B web-site. 2.364.000 times per year travel agents visit this section of Coral Travel web-site. Banner size: 1001x101 16 Months Cost, $ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $ 700 per month

17 17 Media Channels Landing page 17 Months Cost, $ The Internet specialists will create a special lead capture page of your hotel. It will contain the most important information/advantages and images of your hotel. The Search and Banner Advertisement will bring all the viewers to the landing page. So, the landing page will generate the traffic of calls and the electronic requests that will be processed by our call center and further converted into reservations. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $ 500

18 Media Channels Social networks There are more than 38,000 subscribers on Coral Travel Ukraine pages in Facebook, VKontakte, Odnoklassniki social networks, as well as on YouTube. Advantages of your hotel ad in social networks: Communication with customers and prospects, and promotion: Coral Travel opens for you a two-way dialogue with tourists – we inform on different activities in which your hotel takes part, the tourist can make reservation out of Coral Travel account (we redirect the prospects to lead generation resource). Reputation: Coral Travel helps to ensure that your hotel will be on top of customers’ search in Google and touristic portals. Providing engaging content, incl. redirection to your own resources. 18 Months Cost, $ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec bonus

19 Videos 19 Cinema Day https://www.youtube.com/watch?v=GVmoNCPuhXohttps://www.youtube.com/watch?v=GVmoNCPuhXo Coral Summer Fest 3 https://www.youtube.com/watch?v=trBYiE0xEPohttps://www.youtube.com/watch?v=trBYiE0xEPo Coral Summer Fest 2 https://www.youtube.com/watch?v=IQoFIrJ-UVYhttps://www.youtube.com/watch?v=IQoFIrJ-UVY Coral Summer Fest https://www.youtube.com/watch?v=RIVxnPod12Qhttps://www.youtube.com/watch?v=RIVxnPod12Q Coral Business Weekend 4 https://www.youtube.com/watch?v=EQs6HgrU8mohttps://www.youtube.com/watch?v=EQs6HgrU8mo Coral Business Weekend 3 https://www.youtube.com/watch?v=0xx-JlbE-rohttps://www.youtube.com/watch?v=0xx-JlbE-ro Coral Business Weekend 1 https://www.youtube.com/watch?v=fRXuKJTdg0ohttps://www.youtube.com/watch?v=fRXuKJTdg0o Opening of the first franchising office https://www.youtube.com/watch?v=wKfI8865wfIhttps://www.youtube.com/watch?v=wKfI8865wfI Opening of 20 th franchising office https://www.youtube.com/watch?v=jW31A_cLoU8https://www.youtube.com/watch?v=jW31A_cLoU8 Opening of franchising office in the city of Zhytomyr https://www.youtube.com/watch?v=qT4YMfYVF1Ehttps://www.youtube.com/watch?v=qT4YMfYVF1E Opening of the 25 th franchising office https://www.youtube.com/watch?v=od6JQD0ibQYhttps://www.youtube.com/watch?v=od6JQD0ibQY Road Show 2014, city of Donetsk https://www.youtube.com/watch?v=TML2TvIcQYEhttps://www.youtube.com/watch?v=TML2TvIcQYE Road Show 2014, city of Lviv https://www.youtube.com/watch?v=VDjRNk8Sh1whttps://www.youtube.com/watch?v=VDjRNk8Sh1w Road Show 2014, city of Odesa https://www.youtube.com/watch?v=TYemPdVLIg4https://www.youtube.com/watch?v=TYemPdVLIg4 Road Show 2014, city of Kharkiv https://www.youtube.com/watch?v=25EhIpUn0ikhttps://www.youtube.com/watch?v=25EhIpUn0ik Gala Opening Party https://www.youtube.com/watch?v=Hze_VcRb91Mhttps://www.youtube.com/watch?v=Hze_VcRb91M

20 The best activities in tourism from Coral Travel 20


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