2. Product  Taylor made brand  Brand Equity  Product Differentiation  Adjustable Drivers and Woods  White Driver Heads  2 year Warranty  Clubs  Footwear  Waterproof Guarantee  Comfort Guarantee  Product Line  Golf Clubs  Drivers, Woods, Irons, Wedges, and Putters  Golf Balls and Accessories  Adidas Apparel  Ashworth Footwear and Apparel

3. Place  Selective Distribution  Limited amounts of retail outlets  Online shopping covers the rest of the market  All golf and sporting goods outlet stores  Dicks Sporting Goods  Spots Authority  Fiddlers Green  Clubhouses  Online Shopping  The Golf Warehouse  Golf Galaxy  Golf Smith  Rock Bottom Golf  Taylor Made Golf  http://taylormadegolf.com/taylormade/taylormade,en_US,sc.html?gclid=CMTS0927gLYCFcme4Aod wFgA1g http://taylormadegolf.com/taylormade/taylormade,en_US,sc.html?gclid=CMTS0927gLYCFcme4Aod wFgA1g

4. Promotion  Advertising  Print Media  Golf Magazines  Golf Digest  Golf Magazine  Television  The Golf Channel  ESPN  PGA Tour  Sponsorships  Clearance Sales  Older models sold at discount  Holiday Sales  Black Friday  Christmas  New Year’s

5. Price  Premium Pricing Strategy  Quality Equipment  More expensive prices  Reinforces luxury product image  New Equipment = Premium Prices  Outdated Equipment = Discounted Prices  Price Range:  Golf club sets- $999- $1599  Apparel- $29.99- $199.99  Footwear- $79.99- $129.99

6. THE END!THE END!