1. The first part of Innovation Creativity at Work Edward de Bono’s Lateral Thinking ™ Presented by: Resources Unlimited www.deBonoOnline.com & www.ResourcesUnlimited.com 21434

2. Edward de Bono: The Designer M.D., Ph.D. (physiology, medicine, and psychology), Rhodes scholar World’s leading authority in the field of creative and conceptual thinking Originator of the term Lateral Thinking Author of over 60 books in 47 languages 1999.The McQuaig Group Inc.Introduction

3. The Basics Behind Lateral Thinking l We are hardwired to be UN-creative. l We need formal tools for breaking out of patterned thinking. l Everyone can learn how to be more creative l Lateral Thinking gives you the power to create ideas on demand 1999.The McQuaig Group Inc.Introduction

4. Suggest Lateral Thinking If You Hear… any of these seven common comments (The cartoons in this presentation are used with Permission from the artist, Bob Thaves.)

5. Suggest Lateral Thinking If You Hear… 1999.The McQuaig Group Inc. 1. Management shoots down all of our ideas. Introduction p. 4

6. Because Lateral Thinking Will 1999.The McQuaig Group Inc. Give managers the tools to encourage and reward the creative EFFORT that must become a habit before you can get consistently innovative results. Give employees the tools to assess and improve ideas before submitting them. Introduction p. 4

7. Suggest Lateral Thinking If You Hear… 1999.The McQuaig Group Inc. 2. Creative people are a nuisance. They’re always getting out of line. Introduction p. 4

8. Because Lateral Thinking Will 1999.The McQuaig Group Inc. Teach managers how to perceive creative intrusions as a valuable tool for checking blind spots and biases. Creative ideas are often jarring. Give collaborative employees the tools to generate creative ideas on demand. You do not have to rely on a flock of born rebels to “buck the system.” Introduction p. 4

9. Suggest Lateral Thinking If You Hear… 1999.The McQuaig Group Inc. 3. We don’t have time to go through all that trial and error. Introduction p. 4

10. Because Lateral Thinking Will 1999.The McQuaig Group Inc. Teach managers to be alert for new opportunities at every stage as ideas are explored. Give employees tools that speed up the innovation process. Introduction p. 4

11. Suggest Lateral Thinking If You Hear… 1999.The McQuaig Group Inc. 4. Creative people are so off-the-wall. Their ideas are never feasible. Introduction p. 4

12. Because Lateral Thinking Will 1999.The McQuaig Group Inc. Give everyone the tools of provocation and movement so they know how to get value from initially unworkable ideas. Teach everyone how to harvest, tailor, and shape ideas to make them more practical. Introduction p. 4

13. Suggest Lateral Thinking If You Hear… 1999.The McQuaig Group Inc. 5. This company doesn’t see mistakes as progress. We quit too soon. Introduction p. 4

14. Because Lateral Thinking Will 1999.The McQuaig Group Inc. Give everyone tools to assess and minimize risk. Teach everyone how to perceive failures as necessary steps in the creative process. Enable everyone to learn from their mistakes. Introduction p. 4

15. Suggest Lateral Thinking If You Hear… 1999.The McQuaig Group Inc. 6. We don’t know what to be creative about. Introduction p. 4

16. Because Lateral Thinking Will 1999.The McQuaig Group Inc. Teach all how to develop and work on a Creative Hit List. Introduction p. 4

17. Suggest Lateral Thinking If You Hear… 1999.The McQuaig Group Inc. 7. We don’t need new ideas. We’re already aligned about what we’re doing/where we’re going/how to get there. Introduction p. 4

18. Because Lateral Thinking Will 1999.The McQuaig Group Inc. Teach everyone the absolute necessity of applying the creative process continuously to every strategy, process, assumption, product, and practice, in our rapidly changing world. Introduction p. 4

19. Lateral Thinking: Four Step Process 1999.The McQuaig Group Inc. Edward de Bono’s Creative Thinking Process Results: New Ideas Introduction Select & Define Focus Capture & Work with Output Generate Ideas GET STARTED

20. Lateral Thinking: Options for Access 1999.The McQuaig Group Inc. Public Seminars In-House Seminars Certification Facilitation Application p. 1

21. CONTACT 1999.The McQuaig Group Inc. Resources Unlimited 800.278.1292 Email: info@deBonoOnline.com www.deBonoOnline.com Training That Stands The Test of Time…Since 1976 Introduction p. 4