1. NEW LICENSING SOLUTIONS vs. USER PATTERNS Tarja Koskinen-Olsson Nordic Conference on Copyright and Visual Material Oslo, 11.11.2010

2. GIVE, SUE OR MONETIZE? Lawful access Trade in digital assets rights based Licensing for multiple platforms ATAWAD

3. ISSUES 1.Clarity over rights 2.ISP liability 3.Simplified licenses 4.Collective licensing 5.Multi-territorial licensing 6.Licensing and content → GIVE, SUE OR MONETIZE

4. CLARITY OVER RIGHTS CREATIVE COMMONS Free licenses Free tools to inform people how they can use works Share, reuse or remix No control or monetizing www.creativecommons.org

5. CREATIVE COMMONS OPTIONS… Attribution Attribution, share alike Attribution Non-Commercial Attribution No Derivatives

6. ISP LIABILITY ENFORCEMENT ISP - Rightsholders ISP - Customers Entertainment → knowledge BENEFIT SHARING

7. SIMPLIFIED LICENSES BUNDLE RIGHTS Reproduction Communication to the public, etc. PARTNER AMONG ORGANIZATIONS

8. INA IN FRANCE NATIONAL AUDIOVISUAL INSTITUTE All programs by public television companies Five agreements with different CMOs Agreements with trade unions WATERMARKING

9. COLLECTIVE LICENSING MASS DIGITIZATION Orphan works Out-of-print works Embedded works EUROPEANA - THINK CULTURE

10. MULTI-TERRITORIAL LICENSING NATIONAL LAWS – CROSS BORDER LICENSING Direct licensing Portal solution Reciprocal agreements WORKS OF ART THROUGH A PORTAL

11. OLA, OnLineArt ONE-STOP-SHOP FOR RIGHTS ON WORKS OF ART 30 000 artists Commons tariffs EU competition legislation http://www.onlineart.info/index.php?cat_ID=1

12. LICENSING AND CONTENT IMAGE DATABASES COLLECTIVE MANAGEMENT ORGANIZATIONS Copyright Clearance Center, US ReadyImages ® Academic and business users

13. CONCLUDING REMARKS Powerful users Consumer freedoms User expectations ADAPTATION →