Presentation on theme: "District 5240 Membership Seminar 2014 Regional Membership Seminars Retention, Recruitment and your Club’s Membership."— Presentation transcript:
District 5240 Membership Seminar 2014 Regional Membership Seminars Retention, Recruitment and your Club’s Membership.
District 5240 Membership Seminar Please Share & Participate in this Membership Seminar. Share your Club’s Success Stories. Request help for your Club’s Challenges. Ask Questions and Make Suggestions. Invite District Membership Staff to support your Club with a Program or Meeting.
District 5240 Membership Seminar Retention is a membership focus Why is retention important? Who in your club is responsible for retention? How is your club doing? 2 “The high turnover rate in existing clubs is the most pressing membership issue facing Rotary today”
District 5240 Membership Seminar There is a Membership Challenge
District 5240 Membership Seminar We now have 73 clubs in our district
District 5240 Membership Seminar Ignite offers Retention principles to consider that can be effective. Every Rotarian needs a friend Every Rotarian needs a job Every Rotarian needs nourishment – Rotary information – Internal satisfaction and recognition 5
District 5240 Membership Seminar Every Rotarian Needs a Friend Focus on fellowship & FUN! Engage family members Social events Listen & Learn Personal Outreach 6 Every Rotarian is a member of the Family of Rotary
District 5240 Membership Seminar Every Rotarian Needs A Job! Committee member Hands-on Projects Fundraiser Recruiter Scorekeeper 7 Find your members’ talents and interests & put them to work!
District 5240 Membership Seminar Every Rotarian Needs Nourishment: Rotary Communicate your clubs activities and events Share Rotary stories from your members or from Rotary International resources Invite members to share one of their Rotary moments at each meeting Rotarians need to know about the organization they joined
District 5240 Membership Seminar Every Rotarian Needs Nourishment: Rotary Know how your club is making a difference in your local community and around the world Create pride in being a member of your Rotary Club and of Rotary International Be able to answer the question: tell me about your Rotary club
District 5240 Membership Seminar 1.Why did you JOIN Rotary? 2.What is the main reason you STAY with Rotary? Two Important Questions
District 5240 Membership Seminar 1.Impact my community – 35.5% 2.Friends – 30.0% 3.Networking – 18.7% 4.Impact Globally – 8.2% 5.Recognition – 4.3% 6.Training – 3.3% Why do Members Join Rotary?
District 5240 Membership Seminar 1. Impact my community – 36.1% 2. Friends – 38.4% 3. Impact Globally – 14.5% 4. Networking – 5.2% 5. Training – 3.5% 6. Recognition – 2.3% Why do Rotarians Stay?
District 5240 Membership Seminar What other factors encourage our club members to stay? 1.Younger members with families are encouraged to invite their family members. 2.Reduced dues for partners-spouses. 3.Tiered dues and meal costs for newer members. 4.Your ideas…
District 5240 Membership Seminar 1.Local Networking Opportunities and Projects 2.Friendship and Social Activities 3.Vocational Relationships & Business Opportunities 4.Leadership Training and Opportunities to Serve. Key Retention – Recruitment Points
District 5240 Membership Seminar Ponder This: Who are Our Customers? Members!
District 5240 Membership Seminar 1.Local Impact 2.Friends and Contacts 3.Vocation – Value Me & My Work 4.Leaders to Work With What do our Members Want?
District 5240 Membership Seminar Defining Rotary TODAY It’s a leadership organization… We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through that, we’re able to get things done in this community.
District 5240 Membership Seminar Every Rotarian Needs Personal Nourishment Know your club members’ interests Discover and use their special skills Reach out to your club members for feedback Engage new members from their first meeting Remember longer-term members need attention, too! 18 Create value by meeting members’ needs
District 5240 Membership Seminar Membership Retention Program Do you know : – Why members leave your club? – What keeps people in your club? – Why members have become “missing in action”? – How every member is involved in your club’s projects, activities and events? 19 Create and implement a membership retention program in your club
District 5240 Membership Seminar Why People Leave a Rotary Club? Business Needs Can no longer afford Joined for the wrong reasons Lost Interest Conflicts with other Members Didn’t recognize value in Rotary Moved Died 20 We can’t do much about the last two. We can address the others!
District 5240 Membership Seminar What Keeps People in Rotary Relevant Rewarding Responsive FUN! (If it ain’t Fun, it ain’t Rotary!) 21 Satisfying a member’s needs ensures that Rotary is high on their value scale
District 5240 Membership Seminar New Members Need Special Attention Assign different members to “host” the new member at meetings and other club events. Engage new members in developing service projects worthy of the name “Rotary” and that do substantial good. Help new members to attend the district functions by offsetting registrations fees and other costs. Have members who join in the same Rotary year work together on a project they care about. Reach out and invite a new member’s family members to your club. Retention starts the first time a prospective member meets your Rotary club
District 5240 Membership Seminar Engage your veteran members! Great mentors for newer members. Keepers of the club traditions. Insight on what has and hasn’t worked and what has not been tried. Proven resource to support club projects and programs. 23 All members need special attention
District 5240 Membership Seminar Summary: Retaining Members includes… 24 Inve$ting in Rotarians pays big dividends for your club! Hold regular meetings with members to continue their Rotary education and answer their questions. Create opportunities for members to interact outside of club meetings, hands-on projects, and socials. Encourage members to take advantage of events and training outside normal club meetings.
District 5240 Membership Seminar Summary: Retaining Members includes… 25 Inve$ting in Rotarians pays big dividends for your club! Have interesting and relevant club programs. Find your new member’s passions and get them involved in those areas. Focus on participation – not attendance.
District 5240 Membership Seminar Membership Retention Opportunities Establish & share your club retention plans and goals. Assign mentors as part of your retention team. Encourage & Monitor Rotarian participation. Have an action plan to support Rotarians in need. Understand how to support your Rotarian members. 26 Retention ensures the time, talent and treasure needed to meet your club goals
District 5240 Membership Seminar Membership Retention Opportunities Has your club adapted to the needs of your members? How are you meeting their needs? Consider the Premier Club worksheet to recognize Membership Best Practices. Share often to your club’s progress against your goal. 27 Retention ensures the time, talent and treasure needed to meet your club goals
District 5240 Membership Seminar Survey Exercise Survey your club for the FUN of it!
District 5240 Membership Seminar Survey Results Did you answer “No” to any Questions?
District 5240 Membership Seminar A Club Opportunity Make any “No” a Planning Opportunity!
District 5240 Membership Seminar Thanks for your participation in this Seminar and for Your Community Service!