1. The Media Presidency The relationship among the presidents, the news media and the public Woojung Lee PSC 499 Capstone

2. The Political Actors The President News Media The Public

3. Media In politics-I Sparrow- The news media is a political institution – Part of political system – Rely on standard practices Objectivism News bias

4. Media in Politics-II News Media Bias – Bennett: Information bias Personalization Dramatization – Sabato: Feeding Frenzy Agenda Setting Theory

5. Managing the Press-I Importance of Technology – Party Press Era – Yellow Journalism – Radio – Television – Cable – Internet

6. Managing the Press-II Graber – Three approaches by the President Influence to present favorable news Shape the flow of the news Paces and arranges his work schedules to produce opportunities

7. Major Cases The Watergate Crisis 1972-74 Iran-Contra Affair 1984-87 Lewinsky Scandal 1997-99

8. The Watergate Crisis Pres. Nixon News Media Public

9. Iran Contra Affair Pres. Reagan News Media Public

10. Lewinsky Scandal President Clinton News Media The Public

11. Conclusion There is no dominant actor Each actor depends on one another Further Study – The influence of Internet