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Smallpox Communications Trina H. Lee Public Relations Virginia Dept. of Health.

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Presentation on theme: "Smallpox Communications Trina H. Lee Public Relations Virginia Dept. of Health."— Presentation transcript:

1 Smallpox Communications Trina H. Lee Public Relations Virginia Dept. of Health

2 What to Expect The public will need information to help minimize their risk A public health emergency will trigger high level of public and media interest Media involvement is an important part of emergency response

3 What to Expect Worried Well - may overwhelm resources - demand unnecessary treatment

4 What to Expect Lack of Information = Fear Silence = Distrust Information is the antidote for fear

5 Risk Communication Express empathy Dont over reassure Acknowledge uncertainty or fear Explain the process in place

6 Risk Communication Express wishes Acknowledge what we dont know Give people things to do Statement of commitment

7 Risk Communication Mental Noise Theory – difficulty hearing, understanding and remembering Three Key Messages Keep Brief & Repeat Often Three Positives = One Negative

8 Risk Communication Be First Be Right Be Credible

9 Trina H. Lee Public Relations Virginia Dept. of Health


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