1. Asia Pacific Update

2. Asia Pacific region 25% of all in market sales & Nearly 30% of shipments 2012

3. Thailand Marketing Activities

4. Thailand TVC v Printed Ad In Store Ad Sponsorship + Event

5. Thailand Advertised in two top highest circulation local newspapers

6. Thailand Printed Ad in free Tourist map

7. Thailand In Store Ad

8. Thailand Live Studio (Pre half – post game): Sponsor logo loop on Plasma Sponsorship: EPL 169 matches

9. Thailand Marketing Activities 2011

10. Thailand POS Material Shelf Talker Wobbler

11. Thailand POS Material Small wobbler to introduce citrus

12. Thailand POS Material Hanging Strip consumer channel

13. Thailand POS Material For big pillarFor small pillar Hanging Strip Pharmacy channel

14. Thailand POS Material Sales Kits: Drug Chain

15. Thailand POS Material Sun Shade Pharmacy channel

16. Thailand POS Material Sun Shade Pharmacy channel

17. Thailand Print Ad ATL Newspaper

18. Thailand 2011 Sponsoring program ESPN Tiger Street Football – THAILAND Date: May 21-22, 2011 Place: Central World, Bangkok

19. Thailand Background Tiger Street Football Event is in 5 countries including Thailand. Soccer is famous sport among Thai people especially for younger group. Central World, place of holding this event, is located in metropolitan area which can draw attention of Fisherman’s Friend to the direct target group. Fisherman’s Friend has joined this program in order to build brand image. We get high exposure of Fisherman’s Friend brand by using many media together with on ground activities in the event.

20. Thailand

21. On Ground Activity 3x3 m Booth

22. Thailand Activity in Booth Game - Are you strong enough? Rule of the game - Try and kick the water ball into the Fisherman’s Friend goal mouth. - Males have 2 attempts while Females get 1 attempt. - There will be prizes for all Winners will receive a plastic mug with 4 glasses inside. All unsuccessful attempts will still be awarded with 1 sachet of Fisherman’s Friend.

23. Thailand Activity in Booth Game - Are you strong enough? Rules of the game Try and kick the water ball into the Fisherman’s Friend goal mouth. Males have 2 attempts while Females get 1 attempt. There will be prizes for all Winners will receive a plastic mug with 4 glasses inside. All unsuccessful attempts will still be awarded with 1 sachet of Fisherman’s Friend.

24. Thailand During day time: Massive sampling Due to the high expected number of participants during day time, we give a smaller sampling size at least 1 lozenge to all participants to the event by using plastic container and paste FF Cherry pack shot to make more impact. Night time program – Concert (7 pm.) Give 1 sachet to each person at Tiger Beer zone. (Zone for participants who come to drink and listen to live concert) Sampling

25. Thailand Sampling

26. Thailand Night time concert

27. Thailand Conclusion Help to build good image for especially for younger people who focus on sport. Fisherman’s Friend activities game and sampling got a very good response from all. Helps to expand target group to younger people both male and female. This is a good fit with Fisherman’s Friend consumer objectives. The activity is promoted in many media channels so Fisherman’s Friend image and brand awareness has been broadened.

28. Australia Further sampling ideas

29. The Future? Thailand is now our second biggest market Continues to grow rapidly Start with zip packs 2012