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30 2 Largest Discount Million guests Target…Who we are nd

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Presentation on theme: "30 2 Largest Discount Million guests Target…Who we are nd"— Presentation transcript:

0 2014 NMSDC Supplier Diversity Tier II Strategy Discussion
November, 2014

1 30 2 Largest Discount Million guests Target…Who we are nd
retailer in the United States Million guests 30 Confidential 1

2 4 $65k Savvy Value- Median educated Value well- U SD conscious age &
Our Guests $65k Savvy Value- U SD & conscious Median annual income 4 Median well- educated age Guests Love Target for its Newness, Product Assortment & its Value Confidential 2

3 “Expect More. Pay Less.” Competitive Designers
Our Brand “Expect More. Pay Less.” Amazing Competitive Prices Designers Value at every transaction at Unthinkable Prices Confidential 3

4 The Definition of Tier 1 and Tier 2 Suppliers
1st Tier Supplier A supplier that invoices the customer/corporate buyer for products and services rendered directly DIRECT Tier 2 Supplier INDIRECT Tier 2 Supplier Total spend with certified MBE’s that directly supports business with Target Spend which has been prorated based on supplier sales and/or percentage of a supplier's total revenue from Target Tier 1 Supplier reports diverse spend to Target quarterly via a web-base reporting tool Confidential 4

5 Why Should Target have a Tier II Strategy?
Tier II makes sense… Target is at the top of the supply chain and can’t always work directly with diverse suppliers given our requirements Opportunity for Target to build scale with capable but smaller diverse suppliers so as to develop them into a direct/tier I supplier in the future Target is responsible, ethical, and community and education focused organization and expanding opportunities to drive greater economic development aligns with our values Internal partners (D&I) participate in surveys that require Supplier Diversity and Tier II strategies as a key component for success Corporations with best in class Supplier Diversity strategies have a strong Tier II presence It’s the right thing to do! Confidential 5

6 Promoting Tier II Supplier Engagement
Promoting Tier II Strategy Internally YOY Goal setting for Supplier Diversity Team and Target Set expectations and accountability with internal partners through quarterly spend discussions Gain internal client and legal buy-in to increase Prime participation through Tier II contract language Internal partners (D&I) participate in surveys that require Supplier Diversity and Tier II strategies as a key component for success Promoting Tier II Strategy Externally Sponsoring and participate in MBE development workshops Leverage conferences and tradeshows to talk to about the importance of Target’s Tier II strategy Take partners such as NMSDC, WBENC, USHCC, NGLCC, USPAACC and NaVOBA Strategic conversations with top spend suppliers in each category to drive MBE development and Tier II growth Confidential 6

7 Process map for starting a Tier II relationship
Identify Suppliers Engage Internal Partners Engage Qualified suppliers No Educate on the value it brings Enlist Internal partner if needed for supplier outreach Remove from list Yes Send Registration Start Reporting Strategic Relationship for MBE development Get familiar with big category suppliers Create a threshold for engagement Confirm if supplier is currently registered and not reporting Leverage spend data to tell your story (diverse vs. non-diverse spend) Share top suppliers in each category Get contact information from PM Kick off meeting with client and supplier Assess feasibility Are they bought in? Are they ready? Confidential 7

8 Tier II Contract Language
Basic -No Expectations -Vague Language Moderate -Sets Expectation -Thought-Provoking Aggressive -Established Goals -Penalties Outlined Confidential 8

9 Best Practices: Diversity Language
Example 1 (Basic): To the extent you are able to identify diverse suppliers. Supplier agrees to participate in the Supplier Diversity Tier 2 reporting program (the “Diverse Supplier Program”). On a quarterly basis, the client shall electronically request from Supplier information regarding the diversity classifications of its services providers spend related to the business with the client. Example 2 (Moderate): “Your company is strongly encouraged to use its best efforts to give certified MBEs the maximum practicable opportunity to participate in the subcontracts it awards, consistent with the efficient performance of any contract awarded by us. As a result of this RFP, certified MBEs who respond will be viewed as providing added value to their proposal.” (thought-provoking) Example 3 (Aggressive): “The target goal for utilization of MBEs under this contract is set at ____%. If the Seller's documented past performance utilizing MBEs exceeds this goal; such documentation should be submitted in response to this solicitation.” (aggressive) Confidential 9

10 MBE’s, are you ready to work with a large retailer
Some things to think about… Your % of business with potential client should not to exceed 20% of annual sales. What is the risk to your company if the clients business is lost? Amount of insurance you will need to cover the business, liability? Distribution challenges, do you have the technology needed? Can you operate with lower profit margins? Scope and scalability (capacity) of your company? Innovations, Business & Marketing Plan? Understanding of the Corporation’s business, processes and practices? Ability to provide high quality, cost competitive goods or services? Compliance with all necessary regulations and or standards? Confidential 10

11 Some things to think about…
Corporate SD professionals are you ready to establish a Tier II strategy Some things to think about… Must have a well established Tier I strategy before you consider creating a Tier II strategy Executive level buy-in from your procurement partners is critical Technology is a must to track and report Tier II Spending Reporting frequency must be realistic for yourself and the prime supplier Consistent communication and training for prime suppliers Measure success by setting goals Must be truly committed to MBE development for this strategy to be successful Confidential 11

12 Questions


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