1. Dermot Rogers dermot@channelcontent.com www.channelcontent.com www.learningmotion.com Learning Motion A New Step in Video-Based Learning: Online & Mobile May’09

2. Agenda Introductions & Objectives Overview Background User Examples Design Approach Implementation Issues Direction / Next Steps Questions And Answers

3. What We Do Use Technology to Support Learning: - Content Creation - Multi Platform Delivery - Learner Management

4. Core Problems & Issues The Issue with Current Training Models – Costs Too High – Flexibility and Effectiveness Too Low – Need for Greater Access, Engagement & Effectiveness Addressing the Issue – Follow Consumer Models Online & Portable Rich Media Blended Delivery & Networking – Increase Learning Opportunity & Effectiveness – Lower Cost

5. Custom Learning & Communications Services Video-Based Business Skills Training Solution www.channelcontent.com www.learningmotion.com www.youtube.comwww.youtube.com/channelcontent

6. Clients Working With

7. The Offering Aim: Make Video-based Training Available Anywhere, Anytime at Low Cost Increase: Learning Engagement, Impact & Opportunity Reduce: Training Delivery Cost Video-based Business Skills Training Solution

8. Solution Components Courses Study GuidesTutor GuidesLearning Platform + ++ Courses Assessments + +

10. For Any Platform Workshop Preparation Classroom Delivery Self Paced Study Learning Reinforcement Job Aid

11. Easy to Access & Use

12. Select Module, Clip, Assessment

13. Sample Clip

14. Launch the App iPhone / iTouch Launch AppSelect Course

15. iPhone / iTouch Select ModuleSelect Clip

16. Custom Built Experiences Very positive: “More in this format please” “Brought the concept to life” “Accessed and applied on the job” “Showed me what to do” “More engaging than other elearning” Branding Including own personnel &/or content Event driven demand

17. Likely Direction & Evolution Large catalog growth Increased mobile consumption Interactive video Social networking Online “markets” App Store developments Localised versions Faster growth in N. America & AsiaPacific

18. Implementation Experiences Varies, though blended approach typical Classroom + Web Classroom + mobile Before, during and/or after Accessed on our platform or on theirs Self-paced online and/or mobile (some offline) Full solution (courses, clips, assessment, tracking etc) Clips only iPhone setting expectations

19. Users/Learners Behaviours and Characteristics Use Mobile for: – Point of need delivery – Commuting / travelling learning – Learning, communication & entertainment Use Online for: – Classroom delivery support – Pre and/or post classroom learning – Self paced study @ work and/or @ home Use Offline for: – Classroom delivery support – Self paced study @ work and/or @ home – DVD and/or PowerPoint

20. Sample Market Data Internet access & video 42% of mobile use 5.2m iPhone users in US (3% of market) doubled in 6 months Mobile video market 3.4bn’08, 6.4bn’10 Large screen & touch screen biggest users “smart phones” 18% Jan 2009 200+ “smartphones” Mobile web data growth 15-20% per month In general, the more options, the greater consumption (“3 screens”, “multi-modal”) http://www.telephia.com/html/press%20releases/iPhone3G.html http://onlinevideoguy.wordpress.com/online-video-statistics/ http://www.ambientinsight.com/Reports/LearningTechnology.aspx http://www.pewinternet.org/topics/Video.aspx

21. Key Tools & Technologies Customised Moodle-based learning platform Word Press “front end” Final Cut Pro Flash, H264, M4V, 3GP HotLava, CREX, Google Apps etc http://www.knowledgeshift.net/ http://www.onpointdigital.com/cellcast/ http://www.hotlavasoftware.com/ http://mlearningworld.blogspot.com/ http://mlearning.edublogs.org/ http://www.giuntilabs.com/

22. Q & A ? dermot@channelcontent.com www.channelcontent.com www.learningmotion.com