4Examining Advertising Tactics Identify the tactics being used to sell the product.HumorSlogans and JinglesTestimonialsAttractive ModelsPositive ImagesBandwagon ApproachAppeal to the SensesThetruth.comPrice Appeal
5Examining Advertising Tactics Identify the ad’s target audience.In what setting does the ad take place?What are the characters in the ad doing?Where does the ad appear?Identify the ad’s message.What the ad wants you to believe about the product. Do you think it could be true?
6Nicotine and the BodyStimulants are drugs that increase the activity of the nervous system.Once in the blood, nicotine reaches the brain within seconds.By mimicking neurotransmitters, nicotine affects breathing, movement, learning, memory, mood, and appetite.The major short-term effects of nicotine use are increased heart rate, increased blood pressure, and changes in the brain that may lead to addiction.
7• Increases mucus production Nervous System• Increases activity level• Mimics neurotransmitters• Decreases some reflex actions• Activates the brain’s “reward pathway”Effects of NicotineCardiovascular System• Increases heart rate and the force of contractions• Increases blood pressure• Reduces blood flow to skin• Increases risk of blood clottingRespiratory System• Increases mucus production• Decreases muscle action in the lungs’ airways• Causes breathing to become more shallowDigestive System• Increases saliva production• Decreases the amount of insulin released from the pancreas• Increases bowel activity
8Nicotine AddictionOngoing use of nicotine causes the body to develop a tolerance to nicotine.As tolerance increases, nicotine addiction develops.The time it takes to become addicted depends on several factors including genetics, frequency of use, and age.Studies show that teens become addicted faster and more intensely than adults.Psychological DependenceTobacco use may become a habit used to cope with stressful situations.It may become associated with social situations.
9Nicotine Withdrawal headaches irritability difficulty sleeping Symptoms of nicotine withdrawal include:headachesirritabilitydifficulty sleepinginability to concentrateintense nicotine cravingsWithdrawal effects may begin as soon as 30 minutes after the last dose of nicotine.
11TarThe dark, sticky substance that forms when tobacco burns is known as tar.Short-term effects of tarbrown stains on fingers and teethsmelly hair and clothesbad breathparalysis of cilia lining the airwaysincreased number of respiratory infectionsimpaired lung functionTar contains many chemicals that are known carcinogens, or cancer-causing agents.
12Chemicals in Smokeless Tobacco Smokeless tobacco contains many of the same dangerous chemicals that are in tobacco smoke.Smokeless tobacco is at least as addictive as cigarettes.Smokeless tobacco also has a number of short-term effectsstained teethbad breath and droolingreceding gums and tooth decay
13Explain why you gave the answer that you did. Quick Quiz All of the following statements are true except for one. Which statement do you think is false?In the United States, over 400,000 people die from smoking each year.Children of people who smoke have a greater risk of developing asthma.Scientists have developed cures for chronic bronchitis and emphysema.Smokers die about 13 years earlier than nonsmokers.Smokeless tobacco increases one’s risk of cardiovascular disease.Explain why you gave the answer that you did.Switch to QuickTake version of the quiz.
15Respiratory DiseasesCells that line the respiratory tract have hairlike extensions called cilia.Tar sticks to the cilia, prevents them from moving, and damages them over time.Tobacco smoke and other accumulating toxins irritate the lining of the bronchi.
16Chronic Obstructive Pulmonary Disease Chronic obstructive pulmonary disease (COPD) is a disease that results in a gradual loss of lung function which makes it hard to breathe. Coughing up mucus is often the first sign of COPD.Chronic bronchitis and emphysema are common COPDs.Chronic bronchitis, the airways (bronchial tubes) are constantly inflamed and full of mucus.Your lungs have 2 main parts: bronchial tubes (also called airways) and alveoli (also called air sacs). When you breathe, the air moves down your trachea (or wind pipe) through your bronchial tubes and into your alveoli. From the alveoli, oxygen goes into your blood while carbon dioxide moves out of your blood. If you have chronic bronchitis, the lining in your bronchial tubes gets red, swollen and full of mucus. This mucus blocks your tubes, and makes it hard to breathe. If you have emphysema, your alveoli are irritated. They get stiff and can't hold enough air. This makes it hard for you to get oxygen into and carbon dioxide out of your blood.Emphysema, a disorder in which alveoli in the lungs are irritated can no longer function properly so it is difficulty to breathe and the blood to get oxygen.
18Cardiovascular Disease The combined effects of nicotine, tar, and carbon monoxide force the cardiovascular system to work harder to deliver oxygen throughout the body.Tobacco use raises blood pressure.Studies show that the chemicals in tobacco smoke increase blood cholesterol levels and promote atherosclerosis.Nicotine increases the blood’s tendency to clot.
19CancerTobacco use is a major factor in the development of lung cancer and oral cancers.Other CancersEsophagusLarynxStomachPancreasKidneyBladderBlood
21Dangers of Secondhand Smoke Long-term exposure to secondhand smoke can cause cardiovascular disease, and many respiratory problems.Each year, secondhand smoke causes close to 40,000 deaths from heart attacks and lung cancer.Each year, secondhand smoke contributes to about 300,000 respiratory infections in children younger than eighteen months.Children who are exposed to secondhand smoke are more likely to develop allergies and asthma.
24Tips for QuittingThe most important factor in successfully quitting tobacco is a strong personal commitment.There are many things you can do to help cope with withdrawal symptoms.Make a list of the reasons why you quit.Throw away all tobacco products and anything that reminds you of tobacco use.Do little things to change your daily routine.Tell your family and friends that you have quit.Avoid being around people who use tobacco.Put aside the money you save.Exercise or call a friend to take your mind off smoking.