2. Location Located in the top two floors of the New York City storefront Target Market Wealthy travelers from all over the world looking for a unique dining experience in the world famous Louis Vuitton store. People looking for a unique dining experience.

3. Website

4. Entertainment Patrons are immersed in the luxurious feel and tone of the restaurant with mood lighting and dark wood of the bar and the large columns in the dining room. Educational Patrons are involved with their waiter by learning the history of Louis Vuitton and the high end offerings on the menu. As you look around you will see the different time periods LV has survived through. Escapist The patrons can wander through the Louis Vuitton store when on the way to the restaurant to be actively involved and feel the same experience while dining the restaurant. Esthetic The artwork on the walls that depict the early beginnings of the fashion empire. The architecture has a rich and powerful feel that portrays the influence of worlds largest fashion brand. The 4 E’s

5. Entrance from LV store Main Dining room Main Bar (offering full menu) These pictures were taken from Le Meurice, a famous restaurant and bar in France, the high end luxurious feel is the look I would like to create for the LV Lounge

6. Artwork The artwork on the walls will depict different fashion shows through the years. Here are a few from the recent past that show elegance and how intricate Louis Vuitton really is.

7. Exterior and Landscape The New York storefront boasts many different looks throughout the year, in the bottom right, the picture is during Christmas, it is colorful and bright, making it stand out in the plethora of buildings that surround it. The landscape above looks very modern and minimal not drawing away from the building behind but still giving it a green space.

8. Cuisine

9. Chef Features change every month Serves Prime grade meats for the best quality Offers cuisine inspired from places worldwide In house sommelier with over 200 bottles served Extensive liquor selection Fresh produce Fresh Seafood brought in every three days Menu’s

10. Monthly Features A feature menu will be handed out to guests that contain Chef Features created by the Chef himself Will contain one Appetizer and four entrees ranging from sea food to prime grade beef. Chef Features Appetizer: Tomato Bruschetta14.95 Fresh Heirloom tomatoes, mozzarella, basil Herb Crusted Salmon31.95 Blend of fresh herbs, seared salmon, hand made corn cake Jumbo Sea Scallops37.95 White balsamic cream sauce, Truffle mashed potatoes Filet Foie Gras44.95 Prime grade filet, foie gras butter sauce, vegetable of the day, garlic mashed potatoes Veal Chop47.95 Grilled, Maitre D’Butter, truffle mashed potatoes.

13. Tablescape Most of these items were found at Restoration Hardware, these pieces are elegant with a modern twist and look expensive

14. Wait staff Attire Clean Professional Look Wardrobe provided by Louis Vuitton No beards, Obscene Piercings, Unpleasant Tattoos Dressed to impress every day No chipped nail polish

15. Retail Element While in the LV building you can shop the store on your way to the restaurant. Louis Vuitton offers a wide range of retail experiences through the beautiful store.

16. Music and other Sounds Loud upbeat music that awakens the senses and drowns out other tables conversations Music will not be offensive but give the feel of a fun energetic atmosphere Closed kitchen so that there is no back of house noise Clinking of wine glasses Different Genres Amy Winehouse Frank Sinatra Michael Buble Adele Use Pandora Business to pick different light pop/alternative Genres to keep the music flowing

17. Scent The main scents will be coming from the gourmet foodthat is served throughout the restaurantYou may get a hint of the leather that is used to cover thechairs that is handcrafted by Louis Vuitton

18. Works Cited “Bar 228.” 5 Star Luxury Hotels Europe USA. Web. 11 July 2014 “Le DalA.” Restaurant. Web. 11 July 2014 “Restoration Hardware.” Restoration Hardware. Web. 11 July 2014. “Pottery Barn.” Pottery Barn. Web. 11 July 2014. “Louis Vuitton near 5 th Ave, New York.” Google Maps. Web. 11 July 2014.