2. National Angus Conference and Tour Rod Nulik, Marketing Manager Purina Mills, LLC

3. The Purina Difference Products Programs PEOPLE

4. ®

5. William H. Danforth “I Dare You!”

6. William H. Danforth Founded Purina in 1894 Author of “I Dare You” Established Not Only a Company – He Established a Culture. “The ultimate purpose of any business should be to provide employment to build families, homes, and communities.”

7. William H. Danforth “Character is still a better business investment than brilliance without moral foundation. Character is and always will be the Purina cornerstone.”

8. Four Square Philosophy Of Life

9. Stand Tall Think Tall Smile Tall Live Tall

10. Four Square Philosophy Animal Production

11. Good Feeding Good Breeding Proper Sanitation Sound Management

12. Purina Mills, LLC Heritage Innovation Leadership

13. BSEBSE lame omebody lse

14. Leadership I’m Responsible - Rudy Giuliani

15. Understand Changes Needed in the Cattle Industry Affect Change in Your Operation to Optimize Your Resources Align With Those That Can Help You Make Those Changes

16. To Address Industry Needs to Improve Beef’s Competitive Advantage and Value Utilize our Strengths in Research and Distribution to Optimize Your Resources of Land, Labor, Capital, and Management Build Leaders Through Innovation

17. Dr. Chris Forcherio Dr. Mike Jarosz S. Sioux City, NE Dr. N.T. Cosby Laddonia, MO Dr. Lee Dickerson Dr. Ron Scott Purina Cattle Consultants Dr. Doug Hawkins Ft. Worth, TX Dr. David Weakley St. Louis Dr. Drew Shain Estherville, IA Dr. Kelly Sanders Lubbock, TX Dr. Chance Farmer Seguin, TX Dr. Steve Myers Colorado Springs, CO Dr. Kate Jackson Mr. Ted Perry Kansas City, MO Dr. Jeff Heldt Gering, NE Dr. Cliff Willms Sioux City, IA

18. Founded in 1926

20. Purina Beef Research

21. Discovery…inventing the future Improve Programs…Fine Tuning Develop…Technical Information on Nutrition & Management

22. Purina Beef Research Total Experiments: –Beef Cattle…………... 1,404 –Sheep…………………...161

23. Feedyard and Stress Studies: 732

24. Brood Cow & Heifer Studies: 247

25. Suckling Calf Studies: 55

26. Stocker Studies: 84

27. Basic Research Studies: 140

28. Palatability / Intake Modifier Studies: 145

29. Purina Beef Research Palatability Eating Behavior Intake Modification

30. > 1500 Comparisons Ingredients and Nutrients that “Modify Eating Behavior”

33. Thank You! For Your Time For Your Business For Your LEADERSHIP!