2. 广州城市学院外语系公共英语教研室 Unit 3

3. Practical English, Book II 教学内容 教学目的 教学重、难点 学时分配 教学参考书目 教学过程 作业 学生反馈

4. Part A: Text A Public Relations Public RelationsPublic Relations After-reading Task After-reading Task Part B: Text B The Interview The InterviewThe Interview After-reading Task After-reading Task Part C: Skills Development and Practice Part C: Skills Development and Practice Reading skill- Compstidon snf Contrast Reading skill- Compstidon snf Contrast Reading skill- Compstidon snf Contrast Reading skill- Compstidon snf Contrast Translation skill– 正反译 : 英语从反面表达, 汉语从正面表达 Translation skill– 正反译 : 英语从反面表达, 汉语从正面表达 Translation skill– 正反译 : 英语从反面表达, 汉语从正面表达 Translation skill– 正反译 : 英语从反面表达, 汉语从正面表达 Writing skill—IOU and Receipt Writing skill—IOU and Receipt Writing skill—IOU and Receipt Writing skill—IOU and Receipt Listening and speaking skill Listening and speaking skill Listening and speaking skill Listening and speaking skill教学内容

5. 通过这篇文章的学习，增加有关部门公共关系的知识, 通过这篇文章的学习，增加有关部门公共关系的知识, 拓宽学生的视野。 拓宽学生的视野。 让学生掌握与公共关系有关的词语和表达方式。 让学生掌握与公共关系有关的词语和表达方式。 通过练习与讲解，让学生掌握一定的词类转译的技巧。 通过练习与讲解，让学生掌握一定的词类转译的技巧。 通过讲评，让学生掌握英语借条和收据的格式与写作方法。 通过讲评，让学生掌握英语借条和收据的格式与写作方法。 通过听说的练习，让学生掌握问答时间的技巧。 通过听说的练习，让学生掌握问答时间的技巧。 教学目的

6. Part A 词组 free off, pay attention to, be on good terms with, 词组 free off, pay attention to, be on good terms with, so as to, take it into acount, care about 等的意义与用法。 so as to, take it into acount, care about 等的意义与用法。 语法：状语从句 语法：状语从句 Part B 词组 get through, prepare for, make a list of, equip… with, 词组 get through, prepare for, make a list of, equip… with, in case, on someone’s part, be concerned about 等的意义与用法。 in case, on someone’s part, be concerned about 等的意义与用法。 Part C Skills Development and Practice 借条和收据的格式及简洁明了的表达方式。 借条和收据的格式及简洁明了的表达方式。 如何让学生熟练地掌握问、答时间的交际技巧 如何让学生熟练地掌握问、答时间的交际技巧 教学重难点

7. Part A: Text A –1.5 学时 Text A –1.5 学时 After-reading Task—0.5 学时 After-reading Task—0.5 学时 Part B: Text B—1.5 学时 Text B—1.5 学时 After-reading Task—0.5 学时 After-reading Task—0.5 学时 Part C Skills Development and Practice 课堂练习 —3 学时 课堂练习 —3 学时 作业讲评和解疑 —1 学时 作业讲评和解疑 —1 学时 学时分配（共 8 学时）

8. 1. 郑树棠 胡全生 2004 New Horizon English Course Teacher’s Book Foreign Language Teaching and Research Press 2. 章振邦 1995 新编英语语法教程 上海外语教育出版社 3.Oxford Advanced Learner’s dictionary of Current English with Chinese Translation 1988 Oxford University Press 4. 胡雄定 1997 A Dictionary of English Related Words and Expressions Foreign Language Teaching and Research Press 5. [ 每日英语 ]NBA 篮球术语, http://learning.sohu.com/2004/04/05/81/article219 738121.shtml 教学参考书目

9. Part A 课前准备（ Text-related information and pre-text activity) 单词学习 (New words learning) 词组学习 ( Phrases in the text ) 课文讲解 (Intensive study) 课后练习 (After-reading task) Part B 课前准备（ Pre-text activity) 课文讲解 (Intensive study) 课后练习 (After-reading task) Part C 课堂练习 作业讲评 教学过程

10. Practical English, Book II Unit 3 Part A Part A Public Relations

11. Text A Text A Text A Text A Practice Practice Practice Unit 3: Part A

12. Text-related Information Text-related Information Text-related Information Text-related Information Pre-reading Activity Pre-reading Activity Pre-reading Activity Pre-reading Activity Phrases in the text Phrases in the text Phrases in the text Phrases in the text Intensive Study Intensive Study Intensive Study Intensive Study Unit 3: Text A

13. public relations public relations public relations public relations public opinion public opinion public opinion public opinion public relations officer / worker (P.R.O.) public relations officer / worker (P.R.O.) public relations officer / worker (P.R.O.) public relations officer / worker (P.R.O.) public service public service public service public service Declaration of Independence Declaration of Independence Declaration of Independence Declaration of Independence Text-related Information

14. What is public relations ? Text-related Information It’s not just product publicity, nor generous trips, nor gifts to the media at Christmas, nor a smile at the teller’s window. Public RelationsPR. Public Relations is usually abbreviated as PR. Briefly, it is the efforts an organization has put forth to win the confidence and goodwill of people.

15. What is public opinion ? It’s the opinion of a majority of the people generally, esp. as a force in determining social, political or economic action. Text-related Information

16. What is public relations officer / worker (P. R. O.) ? A public relations officer / worker (P. R. O.) is a person employed within a corporate or institutional framework or in a public relations counseling firm to promote good public relations. Text-related Information

17. What is public service ? Public service is some service performed for the public with no direct charge, as by a private corporation. Text-related Information

18. Declaration of Independence The statement made by the 13 colonies on July 4th, 1776, during the War of American Independence, announcing their separation from Britain, and founding the United States of America. The Declaration of Independence was written mostly by Thomas Jefferson. Text-related Information

19. Declaration of Independence Text-related Information The original copy of the Declaration of Independence, drafted by Thomas Jefferson. It is the nation’s most cherished symbol of liberty and Jefferson’s most enduring monument. Here, in exalted and unforgettable phrases, Jefferson expressed the convictions in the minds and hearts of the American people.

20. Text-related Information Declaration of Independence the Signing of the Declaration of Independence

21. Pre-reading Activities 1.Do you know what public relations is? 2.What is the usual abbreviation for public relations? 3.Why do companies use public relations? Questions for Discussion Reference Answers 1.Public relations is the part of an organization’s work that is concerned with obtaining the public’s approval for what it does. 2.The abbreviation for public relations is PR. 3.They use public relations to win the confidence and goodwill of people.

22. Outline of the Text Outline of the TextOutline of the TextOutline of the Text Language Points Language PointsLanguage PointsLanguage Points Summary of the Text Summary of the TextSummary of the TextSummary of the Text Intensive Study

23. Outline of the Text Introduction: (Para. 1)Introduction: (Para. 1) The Main Concern of Public Relations: (Paras. 2-3)The Main Concern of Public Relations: (Paras. 2-3) Activities of Public Relations: (Paras. 4-8 )Activities of Public Relations: (Paras. 4-8 )

24. The importance of winning public support and trust. The importance of winning public support and trust. Outline of the Text Introduction: (Para. 1) Intensive Study

25. Winning public confidence and goodwill.Winning public confidence and goodwill. Giving the public the necessary information about a company.Giving the public the necessary information about a company. Telling the public about a company’s activities, plans or ideas.Telling the public about a company’s activities, plans or ideas. Being on good terms with the public, whether large or small.Being on good terms with the public, whether large or small. Outline of the Text The Main Concern of Public Relations: (Paras. 2-3) Intensive Study

26. 1.The Guidelines for PR Work: The thoughtfulness about other people’s beliefs, interests, and feelings is the key factor in gaining the confidence of the public.The thoughtfulness about other people’s beliefs, interests, and feelings is the key factor in gaining the confidence of the public. Outline of the Text Activities of Public Relations: (Paras. 4-8) Intensive Study

27. Outline of the Text Activities of Public Relations: (Paras. 4-8) 2. The ways to set up a Public Image: Making speeches.Making speeches. Distributing pamphlets and booklets.Distributing pamphlets and booklets. Producing motion-picture films.Producing motion-picture films. Undertaking public service projects.Undertaking public service projects. Hiring independent public relations firms to plan some activities.Hiring independent public relations firms to plan some activities. Intensive Study

28. Public Relations 1 When the founders of the United States wrote the Declaration of Independence, they said that a “decent respect” for the opinion of people everywhere required the American colonies to tell the world why they were freeing themselves of British rule. The American founders believed that their cause could not win unless they had the confidence of other peoples. 1 When the founders of the United States wrote the Declaration of Independence, they said that a “decent respect” for the opinion of people everywhere required the American colonies to tell the world why they were freeing themselves of British rule. The American founders believed that their cause could not win unless they had the confidence of other peoples.decent respectthe American coloniesfreeingdecent respectthe American coloniesfreeing Intensive Study

29. 2 Public relations, too, tries to win the confidence and goodwill of people. No company, government agency, school, hospital, or other institution can flourish if it pays no attention to what the people think of it. Public relations is the activity of giving a business or other organization information about how its actions might affect public opinion — or how public opinion might affect its actions. It is also the job of the public relations officer to tell the public about a company’s activities, plans, or ideas. this is necessary because people are likely to have more confidence in a company if they know something about it. 2 Public relations, too, tries to win the confidence and goodwill of people. No company, government agency, school, hospital, or other institution can flourish if it pays no attention to what the people think of it. Public relations is the activity of giving a business or other organization information about how its actions might affect public opinion — or how public opinion might affect its actions. It is also the job of the public relations officer to tell the public about a company’s activities, plans, or ideas. this is necessary because people are likely to have more confidence in a company if they know something about it.Noare likely tohave more confidence inNoare likely tohave more confidence in Intensive Study

30. 3 There is not just one big public whose opinion a company has to worry about if it is to survive and grow. Only a few organisations, such as a national government, are so large that all the public has some opinion about their actions. Most companies and organisations have to think about the opinions of smaller groups — their customers, for instance, or their workers or their shareholders. A company must also have the trust and goodwill of its neighbours in the places where it has factories and offices. The company must be on good terms with the government, because every business can be seriously affected by government laws or regulations. 3 There is not just one big public whose opinion a company has to worry about if it is to survive and grow. Only a few organisations, such as a national government, are so large that all the public has some opinion about their actions. Most companies and organisations have to think about the opinions of smaller groups — their customers, for instance, or their workers or their shareholders. A company must also have the trust and goodwill of its neighbours in the places where it has factories and offices. The company must be on good terms with the government, because every business can be seriously affected by government laws or regulations.worry aboutsurvivebe on good terms withworry aboutsurvivebe on good terms with Intensive Study

31. 4 Gaining the confidence of others requires, first of all, thoughtfulness about other people’s beliefs, interests, and feelings. Public relations begins by planning one’s actions so as to respect the rights and beliefs of other people. Unless a public relations program takes these things into account, it can do little to help a company. Not all the money in the world, nor the most skilful writers or speakers, can make a company look as if it cares about other people if the company really does not care. Most companies, therefore, consider how any action, such as moving to a new location or buying another business, will affect public opinion. Having made a decision, the company wants everyone to understand the decision and the reasons why/that it was made. 4 Gaining the confidence of others requires, first of all, thoughtfulness about other people’s beliefs, interests, and feelings. Public relations begins by planning one’s actions so as to respect the rights and beliefs of other people. Unless a public relations program takes these things into account, it can do little to help a company. Not all the money in the world, nor the most skilful writers or speakers, can make a company look as if it cares about other people if the company really does not care. Most companies, therefore, consider how any action, such as moving to a new location or buying another business, will affect public opinion. Having made a decision, the company wants everyone to understand the decision and the reasons why/that it was made.Public relations begins by planning one’s actions so as to respect the rights and beliefs of other peopletakes these things into accountcares aboutPublic relations begins by planning one’s actions so as to respect the rights and beliefs of other peopletakes these things into accountcares about Intensive Study

32. 5Most large companies have a public relations department, which tells the public about the company’s plans and activities. The department is made up of writers, editors, photographic and picture experts, and researchers. 5Most large companies have a public relations department, which tells the public about the company’s plans and activities. The department is made up of writers, editors, photographic and picture experts, and researchers.is made up ofis made up of Intensive Study

33. 6 There are many ways to reveal a company’s activities and character. A very effective one is through speeches by officials of the company before organisations such as the local chamber of commerce and various clubs. The speeches are usually reported in the newspapers and are often reprinted for distribution to government officials, educators, journalists, and others who might be interested in the company’s views. Printed pamphlets and booklets, including the company magazine and the annual report of the management to the shareholders, also help inform the public about a company. Motion-picture films are often used to show people something about a company. A company may also, as a public service, undertake projects not directly connected with its business, to help make society better. 6 There are many ways to reveal a company’s activities and character. A very effective one is through speeches by officials of the company before organisations such as the local chamber of commerce and various clubs. The speeches are usually reported in the newspapers and are often reprinted for distribution to government officials, educators, journalists, and others who might be interested in the company’s views. Printed pamphlets and booklets, including the company magazine and the annual report of the management to the shareholders, also help inform the public about a company. Motion-picture films are often used to show people something about a company. A company may also, as a public service, undertake projects not directly connected with its business, to help make society better.chamberinform connected withchamberinform connected with Intensive Study

34. 7 Besides using their own public relations staffs, many companies hire independent public relations firms, which work for several clients at once. Specially trained outsiders often see trends or problems that people inside company might miss because they are too close to the situation. 7 Besides using their own public relations staffs, many companies hire independent public relations firms, which work for several clients at once. Specially trained outsiders often see trends or problems that people inside company might miss because they are too close to the situation. 8 Anyone who plans to do public relations work should get as broad an education as possible. In addition to a college education, work in some area of the communications field — on a newspaper or with a broadcasting station — is useful for the future public relations officer. as broad an education as possibleIn addition toas broad an education as possibleIn addition to Intensive Study

35. When in the course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature’s God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation. “decent respect”: socially acceptable respect from Declaration of Independence

36. What is implied in the phrase “a decent respect”? “The American colonies” should respect the opinion of people everywhere.

37. The American colonies (prior to the Revolution) VirginiaMassachusetts New York Maryland Rhode Island Connecticut Delaware New Hampshire North Carolina South Carolina New Jersey Pennsylvania Georgia

38. free v. liberate; relieve e.g. That country is now freed from imperialist slavery.That country is now freed from imperialist slavery. We must do whatever we can to free some parts of the country of poverty.We must do whatever we can to free some parts of the country of poverty.

39. free v. liberate; relieve Translate 我想摆脱这份工作带来的一些责任。 我想摆脱这份工作带来的一些责任。 I’d like to free myself of some of the responsibilities of this job.

40. No company, government … can flourish. It means not any company, government … can develop well and be successful. Complete negation is used here. Pay attention to the following signal words. complete negation none of + N neither of + N no + N neither…norneithernornothingnonenobodynevernowhere... every…notboth…notall…noteach…not not always not many not much not often... partial negation

41. No company, government … can flourish. e.g. None of us were present when the accident took place.None of us were present when the accident took place. No one is allowed to drive along that road from May to July.No one is allowed to drive along that road from May to July. Everyone can not answer all the questions.Everyone can not answer all the questions. 五月到六月期间，谁也不准在那条路上开车。 事故发生时，我们都不在现场。 并非谁都能回答所有这些问题。

42. No company, government … can flourish. Translate Not every child wants to become a film star.Not every child wants to become a film star. We can see that failure is not always an evil.We can see that failure is not always an evil. Not many of things are of use in the form in which they are found.Not many of things are of use in the form in which they are found. 并不是所有的孩子都想当电影明星。 可以看出，失败并非总是坏事。 有很多东西在刚被人们发现时，并不是都有用。

43. be likely to: be likely to: be probable to e.g. I’m likely to be very busy tomorrow.I’m likely to be very busy tomorrow. He’s not likely to come.He’s not likely to come. He is likely to do something wrong.He is likely to do something wrong.

44. have confidence in: trust e.g. We have full confidence in our success.We have full confidence in our success. She has little confidence in herself.She has little confidence in herself.

45. worry about: think much about e.g. Worrying too much about your health will make you ill.Worrying too much about your health will make you ill. You look so upset. What are you worrying about?You look so upset. What are you worrying about?

46. survive v. continue to live, esp. after coming close to death e.g. Only two people survived the fire.Only two people survived the fire. It seems that the crops can’t survive the drought.It seems that the crops can’t survive the drought.

47. survive v. continue to live, esp. after coming close to death Translate 丈夫死后她又活了三年。 She survived her husband by three years. survival n. survivor n.

48. survive v. continue to live, esp. after coming close to death Translate 他是这次车祸的唯一幸存者。 He was the only survivor in the car accident. survival n. survivor n.

49. survive v. continue to live, esp. after coming close to death Translate 这位老人乃上一个时代的遗老。 The old man is a survival of a past age. survival n. survivor n.

50. survive v. continue to live, esp. after coming close to death Translate 这次空难后有幸存者吗？ Is there any survivor in the air crash? survival n. survivor n.

51. (be) on (good / bad /…) terms with: having a (good / bad / …) relationship having a (good / bad / …) relationship Translate 他们发生争议后，彼此之间连话都不说。 After their argument they weren’t on speaking terms with each other.

52. (be) on (good / bad /…) terms with: having a (good/bad/…) relationship having a (good/bad/…) relationship Translate We are on bad terms with each other. 我们彼此关系不好。

53. Public relations begins by planning one’s actions … of other people. Paraphrase For the purpose of respecting the rights and beliefs of other people, public relations starts with planning one’s actions.

54. Public relations begins by planning one’s actions so as to … of other people. so as to: in order to e.g. He raised his voice so as to be heard by everyone.He raised his voice so as to be heard by everyone. I’m going to take an early start so as not to get stuck in the traffic.I’m going to take an early start so as not to get stuck in the traffic.

55. e.g. How much time will we need to get to the lake? You have to take the bad road into account.How much time will we need to get to the lake? You have to take the bad road into account. His acting in the play was remarkable, taking into account his youth and inexperience.His acting in the play was remarkable, taking into account his youth and inexperience. His final exam results were not very good, but we must take his long illness into account.His final exam results were not very good, but we must take his long illness into account. take…into account: remember and understand while judging someone or something

56. take…into account: remember and understand while judging someone or something similar expressions take … into consideration take account of e.g. Your teacher will take your recent illness into consideration when marking your exams.Your teacher will take your recent illness into consideration when marking your exams. A good architect always takes account of the building’s surroundings.A good architect always takes account of the building’s surroundings.

57. care about:to be worried, anxious, or concerned (about); to mind e.g. He cares about nothing but money.He cares about nothing but money. Henry is such a man who never cares about what other people think.Henry is such a man who never cares about what other people think.

58. care about: to be worried, anxious, or concerned (about); to mind cf: care for: to like ( in question and negative ) e.g. He doesn’t really care for his occupation.He doesn’t really care for his occupation. How could she possibly care for an old and poor man like him?How could she possibly care for an old and poor man like him?

59. be made up of: to consist of; to be composed of e.g. The United Kingdom is made up of Great Britain and Northern Ireland.The United Kingdom is made up of Great Britain and Northern Ireland. The family is made up of Jane, her husband and three children.The family is made up of Jane, her husband and three children.

60. chamber: a group of persons organized for purposes of trade c.f. club: a society of people with a special interest, usu. a sport or entertainmentclub: a society of people with a special interest, usu. a sport or entertainment union: an association of people who see themselves as uniting for a particular purposeunion: an association of people who see themselves as uniting for a particular purpose institution: a large society or organization, usu. set up to do something for othersinstitution: a large society or organization, usu. set up to do something for others circle: a group of people associated in an informal way because of common interestscircle: a group of people associated in an informal way because of common interests

61. chamber: a group of persons organized for purposes of trade Translate chamber of commerce a football club a club of opera the trade union the students’ union a charitable institution public institution church circles art circles sporting circles 商会 足球俱乐部 歌剧社 工会 学生会 慈善机构 / 团体 公共机构 艺术界 体育界 宗教界

62. inform … about / of …: give information to e.g. The audience became very upset when informed of the absence of the movie star.The audience became very upset when informed of the absence of the movie star. Has anyone informed you about the 50 th anniversary of the university?Has anyone informed you about the 50 th anniversary of the university?

63. inform … about / of …: give information to c.f. inform against / on …: give someone in power information about the guilt of someone else e.g. It is his wife who informed against the corrupt husband.It is his wife who informed against the corrupt husband. Don’t inform on someone unless you have evidence.Don’t inform on someone unless you have evidence.

64. be connected with: be related to e.g. Butter is one of the foods which are thought to be connected with heart disease.Butter is one of the foods which are thought to be connected with heart disease. I always considered your brother to be connected with the crime.I always considered your brother to be connected with the crime.

65. as … as …: The structure may imply comparison of equality. e.g. She is as beautiful as her sister. ( 她和她姐一样漂亮。 )She is as beautiful as her sister. ( 她和她姐一样漂亮。 ) You’re not half as clever as you think you are.You’re not half as clever as you think you are. ( 你自以为聪明，但实际上还不及其半。 ) ( 你自以为聪明，但实际上还不及其半。 ) The comparison of beautifulness is made between her and her sister. The comparison is made between your actual cleverness and half of what you think of your cleverness

66. as … as …: The structure may imply comparison of equality. Translate 我并没有决定要和一个年龄是我两倍的男人出去。 I’m not going out with a man who’s twice as old as me.I’m not going out with a man who’s twice as old as me. It’s as good a book as I can imagine.It’s as good a book as I can imagine. I’ll set up as large a bookshelf as possible in a corner of my bedroom.I’ll set up as large a bookshelf as possible in a corner of my bedroom. 这是我所能想象得到的、最好的书。 我要在卧室的一个角落放上一个尽可能大的书架。

67. in addition to: besides e.g. We saw a Mickey Mouse cartoon in addition to the cowboy movie.We saw a Mickey Mouse cartoon in addition to the cowboy movie. In addition to the journalists, local officials also attended the news conference.In addition to the journalists, local officials also attended the news conference.

68. Summary of the Text Public relations is a general term describing a wide variety of techniques used by various institutions to present themselves in a favorable light to the general public. To win public support and trust has, therefore, become the essence of PR work, which has been well established ever since the moment when American founders wrote their Declaration of Independence. The same still holds true now for any organizations or companies expecting for their survival and growth. Public relations is a general term describing a wide variety of techniques used by various institutions to present themselves in a favorable light to the general public. To win public support and trust has, therefore, become the essence of PR work, which has been well established ever since the moment when American founders wrote their Declaration of Independence. The same still holds true now for any organizations or companies expecting for their survival and growth. In addition to a decent respect for other people’s beliefs, interests and feelings, many companies may also give a due consideration to the opinions of the big public and smaller groups. Many large companies, therefore, have a public relations department which does almost everything such as speeches, printed materials, films to help inform the public about its company. Furthermore, many companies may also hire independent public relations firms to exert their influence on public opinion.

69. Exercises in Class Exercises in Class Exercises in Class Exercises in Class Listening Practice Listening Practice Listening Practice Listening PracticePractice

70. Reading Comprehension Reading Comprehension Ex 2, P47Ex 2, P47, Ex 3, 4 p48 Ex 34 p48 Ex 2, P47Ex 34 p48 Vocabulary & Structure Vocabulary & Structure Ex. 5, 6, 7, 8, 9 Ex. 5, 6, 7, 8, 95678956789 Exercise in Class

71. B a. agree to do something b. buying and selling c. the group of workers who carry on a job or do the work of an organization d. an organization consisting of people who join together for a certain purpose e. cause some result or change in f. occurring once a year g. remain alive or in existence h. an esp. official rule; order i. show something that was hidden before j. not slight A. 1. affect 2. survive 3. serious 4. regulation 5. reveal 6. commerce 7. club 8. annual 9. undertake 10. staff Ex. 5. P.49 Choose the definition from Column B that best matches the word in Column A.

72. Exercise in Class 1. require careful action ____________ _____________________ 采取独立行动 _____________________ 采取独立行动 thanks for your immediate ______________ actions ____ thanks for your immediate ______________ actions ____ _____________________ 悔恨自己的不良行为 _____________________ 悔恨自己的不良行为 需要谨慎的行动 感谢你立即采取的 行动 take independent action regret one’s bad actions Ex.6. P. 50 Translate the expressions into Chinese or English.

73. Exercise in Class 2. affect the growth of crops ____________ ______________________ 影响工业的发展 ______________________ 影响工业的发展 _______ _______ be affected by the climate ____________ be affected by the climate ____________ _______________________ 受到局势的影响 _______________________ 受到局势的影响 影响谷物的生长 受到气候的影响 affect the development of industry be affected by the situation

74. Exercise in Class 3. survive on one’s own _________ __________________ 在沙漠中活下来 __________________ 在沙漠中活下来 survive the mountain flood ___________ survive the mountain flood ___________ _____________________ 车祸中幸免于难 _____________________ 车祸中幸免于难 survive in the desert survive the car accident 独自活下来 山洪中幸免于难

75. Exercise in Class 4. reveal a company’s ____________ character character _____________________ 显示她的音乐才华 _____________________ 显示她的音乐才华 reveal inside secrets __________ reveal inside secrets __________ ______________ 揭露事实真相 ______________ 揭露事实真相 展示公司的性质 泄露内部秘密 reveal her musical ability reveal the truth

76. Exercise in Class staffrevealannuallocationundertake actionaffectsurvivecommerce thoughtful Ex. 7. P. 50 Fill in the blanks with the given words. Change the form where necessary. 1. Rapid ________ is needed if you are to be saved. action 2. It is necessary to improve the relations between industry and __________. commerce commerce 3. Only a few creatures _________ the big forest fire last year. survived

77. Exercise in Class staffrevealannuallocationundertake actionaffectsurvivecommerce thoughtful 4.The survey of the committee __________ some encouraging facts. revealed revealed 5.Millions of people are ________ in health by the polluted environment. affected affected 6.The __________ of an iron and steel works should be close to the railway. location location

78. Exercise in Class staffrevealannuallocationundertake actionaffectsurvivecommerce thoughtful 8.According to the plan, the _______ output is to be increased by 10 percent. annual annual 9. George will __________ responsibility for distributing the printed materials to students. undertake undertake 10. It is very ___________ of you to take care of the children while their parents are away. thoughtful thoughtful 7. To lower the expenses the executive is going to cut down the office ______. staff staff

79. Exercise in Class 1. It’s impossible for me to do all the jobs ________. in addition to pay attention to on god terms with be made up of at once take…into account worry about care about free…of connected with 2. The teacher told the student to ________________ his spelling. pay attention to at once Ex. 8. P.50 Complete the sentences with the expressions. Change the form where necessary.

80. Exercise in Class 3. Since you work so hard, there is no sense in ________________ the future. worrying about 4. The Whites are always ________ ____________ their neighbours, wherever they live. on good terms with in addition to pay attention to on god terms with be made up of at once take…into account worry about care about free…of connected with

81. Exercise in Class 5. Mrs. Lee ___________ not only her own family but also her distant relatives. 6. He made every possible effort to get to know the people _______________ the local government. connected with cares about in addition to pay attention to on god terms with be made up of at once take…into account worry about care about free…of connected with

82. Exercise in Class 7. The old lady cannot ______ herself ____ the idea that somebody is following her all the time. free 8. The teaching staff in colleges ____ usually ___________ professors, lecturers and assistants. is made up of of in addition to pay attention to on god terms with be made up of at once take…into account worry about care about free…of connected with

83. Exercise in Class 9. ______________ their own public relations staffs, some companies hire a few specialists from abroad. In addition to 10. If we want to win the confidence of people, we should _____ their feelings and interests ____________. take into account in addition to pay attention to on god terms with be made up of at once take…into account worry about care about free…of connected with

84. Exercise in Class 1. George is an efficient worker and so is Jack. George is_________________________. George is_________________________. as efficient a worker as Jack Or George is_________________________. George is_________________________. a worker as efficient as Jack Ex. 9. P. 51 Complete the sentences by using as…as.

85. Exercise in Class 2.The luggage I took was not more than what was allowed. I took____________________________. I took____________________________. Or as much luggage as was allowed luggage as much as was allowed

86. Exercise in Class 3. Both German and English are difficult languages. German is_____________________________. as difficult a language as English Or German is_____________________________. a language as difficult as English

87. Exercise in Class 4. The weather is still unpleasant today but yesterday it was worse. The weather isn’t _______________________________________. as bad (unpleasant) today as it was yesterday

88. Exercise in Class 5. There were fewer people at this meeting than at the last one. There weren’t ____________________________________________. as many people at this meeting as (at) the last one

89. Exercise in Class 6. This coffee is too sweet for me to drink. I can’t drink ___________________. as sweet coffee as this Or I can’t drink ___________________. coffee as sweet as this

90. Listening Practice Mr. Cooper: Carl: Mr. Cooper: Carl: Mr. Cooper: Carl: ________________, Carl? I’m sorry. My watch is broken. It’s ___________________. I know I’m late again. _________________, Carl? I get up quite early. But ____________. 《实用英语 II 》 Unit 3 Listening & Speaking Part I, P.64 2.Now listen to a dialogue and fill in the blanks with the information you get from the tape. What time is it now already half past eight When do you get up the bus is late

91. Listening Practice Mary: Wu: Mary: Wu: Mary: Wu: ________________________? It’s 10 to 9. ___________________________? Oh, no, my watch has stopped. It must be __________________. I’ll _______________. What time is it by your watch Does your watch keep good time around half past nine set it by the radio 3.Now listen to another dialogue and then translate the Chinese sentences into English according to the information you get from the tape.

92. Phrases in the Text 公共舆论 独立宣言 免除 信任 … 公共关系 获得信誉和好感 注意 公关人员 可能 同某人搞好关系 取得 … 信任 以便 public opinion the Declaration of Indipendence to free…of to have confidence in public relations to win the confidence and goodwill to pay attention to the public relations officer to be likely to to be on good terms with to gain the conficence of so as to

93. Phrases in the Text 考虑 关心 决定 由 … 组成 当地商会 印刷的小册子 年度管理报告 把 … 告知某人 受过训练的外 人 to take …into account to care about to make a decision to be made up of the local chamber of commerce printed pamphlets and booklets the annual report of the management to inform … about trained outsider

94. Exercise 2, P. 47 Circle the best answers according to the passage. Circle the best answers according to the passage. Exercise Check-up 1.C 2.A 3.D 4. B 5. D

95. Exercise 3, P. 48 Decide whether the statements are True or False according to the passage. Exercise Check-up 1.T 2.T 3.F 4. T 5. F

96. 1.Preview Text B; 2.Ex. 3, P. 56; 3.Ex. 4-5, P. 57.

98. Exercise 4, P. 48 Complete the notetaking exercise. The questions below may help you to get the necessary information you need. Complete the notetaking exercise. The questions below may help you to get the necessary information you need. Exercise Check-up Public Relation I.Introduction: The importance of gaining the confidence of other people. II. The Main Concern of Public Relations: A. Winning the confidence and goodwill of people. B. Giving others the necessary information. C. Telling the others about a company’s activities, plans or ideas.

99. III. The Public: III. The Public: Any company, if it is to develop successfully, must pay attention to the opinions of the public, large or amll. Any company, if it is to develop successfully, must pay attention to the opinions of the public, large or amll. IV. Activities of Public Relations: A. The Way to Gain the Confidence of the Public A. The Way to Gain the Confidence of the Public The thoughtfulness about other people’s beliefs, interests, and feelings is the important factor in gaining the confidence of others. The thoughtfulness about other people’s beliefs, interests, and feelings is the important factor in gaining the confidence of others. B. The Ways to Reveal( 展示 ) a Company’s Activities and character. B. The Ways to Reveal( 展示 ) a Company’s Activities and character. 1) speeches 2) printed pamphlets and booklets 1) speeches 2) printed pamphlets and booklets 3) motion-picture films 4) undertaking projects 3) motion-picture films 4) undertaking projects 5) bring independent public relations firms 5) bring independent public relations firms Exercise Check-up

100. survival :n. 1)The act or process of surviving. 生存：生存的 行为或过程 ;2)The fact of having survived. 生存下来的事 实 ;3)Something, such as an ancient custom or belief, that has survived. 残存物：已残存下来的事物，如古老的风俗或 信仰 The doctor said that he had a 50-50 chance of survival. 医生 说他有一半的生存机会. This ceremony is a survival from pre_Christian times. 这项 礼仪活动是从公元前沿袭下来的. survivor:n. 生还者, 幸存者 survivor:n. 生还者, 幸存者 He is the only survivor in the plane crash. 他是空难中的唯一 幸存者. survive: 表示 ( 经历灾难、危险、事故等之后）仍活着、幸 存、幸免于、从 … 中逃出，为及物动词。 survive: 表示 ( 经历灾难、危险、事故等之后）仍活着、幸 存、幸免于、从 … 中逃出，为及物动词。 She survived her husband by five years. 她比她丈夫多活了五年 The crops survived the drought. Words

101. Exercise Check-up effect: n. 结果, 效果, 作用, 影响, ( 在视听方面给人流下的 ) 印 象 The drug had an immediate effect on the pain. 这药对止痛 能立刻生效。 The government's action had no effect on the trade imbalance. 政府的行为对商业不均衡毫无作用 effect: v. effect: v. 用于表示受到影响而带来的某种结果（不一定是 不利的）。 The temperature often effects a change of the state of manner. affect: v. 用于当宾语表示的是被影响的事物，而且是不利 的影响 Inflation affects the buying power of the dollar. 通货膨胀影响美元的购买能力。 The climate affected the amount of rainfall.