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Product Packaging Issues and Laws and Extended Product Features Marketing 2003-2004 HDTV
Contemporary Packaging Issues Environmental Packaging Reusable Recyclable Less Wasteful Safer Cause Packaging Paul Newman Ben & Jerrys Ice Cream
Labeling Laws Fair Packaging and Labeling Act of 1966 Enforced by: –FDA »Health Warnings »Nutrition Info »Genetically Modified –FTC »Misleading »Environmental Claims
Warranties A promise or guarantee given to a customer that a product will meet certain standards.
Types of Warranties Express –Explicitly stated in writing or orally Implied –Exists when a purchase takes place automatically Disclaimers –A statement of exceptions
The Importance of Warranties to Product Planning Focus on Customer Need Set Clear Standards of Performance Generate Customer Feedback Encourage Quality Control Boost Promotional Efforts
Consumer Protection Consumer Product Warranty Act (written warranties) Consumer Product Safety Act (safety) Food, Drug, and Cosmetic Act (safety) Environmental Protection Agency (Emissions)
Marketing Essentials Section 32.1 Warranties
Branding, Packaging and Labeling
Section 31.2 Packaging and Labeling
Extended Product Features Warranty Promise or guarantee given to a customer that a product will meet certain standards. SHOULD BUSINESSES BE REQUIRED BY.
CONTEMPORARY ECONOMICS© Thomson South-Western 20.3Consumer Protection Explain why consumers need the government to protect them from defective or dangerous.
Packaging and Labeling. The principal functions of product packaging The main functions of labels What you’ll learn...
Journal Entry Think about an expensive, high-end product you or a member of your family have purchased. What types of extras did the company offer that.
Product Packaging. Labeling - Brand Labels serve to capture the attention of shoppers. The use of catchy words may cause strolling customers to stop.
Packaging and Labeling. Lesson Objectives Explain the functions of product packaging Identify the functions of labels Identify and explain government.
3.01 Part 4 Product Packaging and Labeling. Product Packaging Why are products packaged? Protect the product From damage and theft Sell the product Communicate.
The Changing Food Environment The Role and Activities of the U.S. Food and Drug Administration Transatlantic Consumer Dialogue The Changing Food Environment.
Consumer Law and Agencies Chapter 32 Section 1 Part 2.
Packaging Physical container or wrapping for a product.
INDICATOR 2.06 APPLY QUALITY ASSURANCES TO ENHANCE PRODUCT/SERVICE OFFERINGS.
Economics Content Statement 5 The Economy and You Mr. Leasure 2014 – 2015 Harrison Career Center.
Consumer Bill of Rights Essential Question: How does the Consumer Bill of Rights protect consumers? 1.
Branding Elements and Strategies
Ethical Considerations in Product Packaging. Business Ethics in Product/Service Management.
3.01-D Ethical Considerations in Product Packaging.
Chapter 3 Your Purchasing Power. Slide 2 What Are Consumer Rights? 3-4 Consumer Rights and Responsibilities Many laws protect consumers. Consumer Bill.
CH Established in 1962 by president John F Kennedy Originally a set of 4 rights (3 more were added later) CONSUMER RIGHT = CONSUMER RESPONSIBILITY.
PACKAGING Chapter 31.2 Marketing I. Packaging Package = the physical container or wrapping for a product. 10% of a product’s retail price is spent on.
Marketing 2.06 & Warranties/Guarantees Legally binding assurance (which may or may not be in writing) that a good or service is fit for use as represented.
3.01-D Ethical Considerations in Product Packaging
ADVERTISING AND SALES PROMOTION LESSON 2.6 – ENVIRONMENT AND LEGISLATION COPYRIGHT © TEXAS EDUCATION AGENCY, ALL RIGHTS RESERVED.
MARKETING INDICATOR 2.06 – APPLY QUALITY ASSURANCES TO ENHANCE PRODUCT/SERVICE OFFERINGS.
Chapter 6 legal and ethical issues Section 6.1 Government and Laws
Federal Food, Drug, and Cosmetic Act 1938, 1954, 1958 (FFDCA) Katie Buhai Period 3.
Chapter 19 Lesson 1 Personal Finance. Consumer Rights As a consumer you have many rights. Consumerism is a movement to educate buyers about the purchases.
Vocabulary 6 rights of consumer Expressed Warranty Implied Warranty Guarantee As is FTC 6 rights of consumer Expressed Warranty Implied Warranty Guarantee.
Chapter 25 Warranties McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
Consumer Rights and Responsibilities by: Josh Stewart Consumer and Career Education Know your consumer rights: The Learning Seed.
Chapter 13 Consumer Stakeholders: Information Issues and Responses © 2012 South-Western, a part of Cengage Learning 1.
14.1 Express and Implied Warranties After finishing this section, you will know how to: Describe the three ways an express warranty can be made State.
Branding, Packaging, and Labeling Unit 10, Chapter 31 Pages
Managing Spending TLW: prepare a budget to help you manage your money wisely. Activity: Read pages Class discussion. Complete managing Your.
Chapter 35 Branding, Packaging & Labeling. What is Branding? Brand A name, design, or symbol that identifies the products of a company or a group of companies.
Packaging and Labelling Slide 1. Slide 2 Packaging: Purposes.
What is a brand? A word or name that helps the consumers distinguish one product from another.
Consumer Rights and Responsibilities Consumer and Career Education Know your consumer rights: The Learning Seed.
© 2007 Prentice Hall, Business Law, sixth edition, Henry R. Cheeseman Consumer Protection.
Consumers have the right to : Protection from products and services that are hazardous to their health.
Product Liability When goods cause injury, there is a question of product liability. There are three main issues related to product liability cases: –
Increasing Social Responsibility
Sales and Consumer Issues Objective Interpret sales contracts and warranties within the rights and law of consumers. WARRANTIES AND GUARANTEES.
Agencies and Sources of Assistance CONSUMER PROTECTION.
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