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Product Packaging Issues and Laws and Extended Product Features Marketing HDTV
Contemporary Packaging Issues Environmental Packaging Reusable Recyclable Less Wasteful Safer Cause Packaging Paul Newman Ben & Jerrys Ice Cream
Labeling Laws Fair Packaging and Labeling Act of 1966 Enforced by: –FDA »Health Warnings »Nutrition Info »Genetically Modified –FTC »Misleading »Environmental Claims
Warranties A promise or guarantee given to a customer that a product will meet certain standards.
Types of Warranties Express –Explicitly stated in writing or orally Implied –Exists when a purchase takes place automatically Disclaimers –A statement of exceptions
The Importance of Warranties to Product Planning Focus on Customer Need Set Clear Standards of Performance Generate Customer Feedback Encourage Quality Control Boost Promotional Efforts
Consumer Protection Consumer Product Warranty Act (written warranties) Consumer Product Safety Act (safety) Food, Drug, and Cosmetic Act (safety) Environmental Protection Agency (Emissions)
Section Any business that transports goods across state lines must comply with standards set by: A. Individual Businesses B. Government Agencies.
Marketing 2.06 & Warranties/Guarantees Legally binding assurance (which may or may not be in writing) that a good or service is fit for use as represented.
Obj Describe the uses of grades and standards in marketing.
How does government encourage or increase competition among businesses?
CHAPTER 14: CONSUMER PROTECTION August 9, 2002BUSINESS LAW (Ms. Hawkins)1 CHAPTER 14: CONSUMER PROTECTION Chapter 14 explains: Why and how the law focuses.
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Name, Draft Year, Amendment Years, International or National Name: The United States Federal Food, Drug, and Cosmetic Act (FFDCA) Draft Year: 1938 Amendment.
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Direct-to-Consumer Advertising of Genetic Tests Sarah Botha Division of Advertising Practices Federal Trade Commission The opinions expressed are my own.
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Chapter 8 AP Environmental Science. * 1. Gives the EPA the authority to control pesticides. Which act is this? * A. Toxic Substances Control Act * B.
Federal Food, Drug, and Cosmetic Act 1938, 1954, 1958 (FFDCA) By Catherine Cabot Period 6.
ENVIRONMENTAL HEALTH. Conservation Protection, preservation, and careful management of natural resources. Ways to conserve: Water? Energy? Resources?
Chapter 15 Consumers in the Global Economy Business Essentials Mrs. Wilson.
COMESA Competition Commission Consumer Protection and Competition Highlights By Mary Gurure Livingstone, Zambia September 2013 The Fifth Annual African.
Product. Product Planning Involves making decisions about those features that are needed to sell a businesss products, services, or ideas.
The TSCA is a United States law, passed by the United States Congress in 1976, that regulates the introduction of new or already existing chemicals. The.
2 3 Mark DuVal, J.D., is president and managing partner of DuVal & Associates. DuVal counsels pharmaceutical, medical device, biotech, food and nutritional.
Waste Prevention Whats Working Whats Challenging.
________________________________________________________________________________________ Search & Regulated Industries Retail Industry.
Chapter 15 Legal & Ethical Issues. Awad –Electronic Commerce 1/e © 2002 Prentice Hall 2 OBJECTIVES Ethical Issues –What is Ethics? –Major Threats –Improving.
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4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 Paula Nelson General Counsel (Intellectual Property)
Design Constraints Written Report Format. Product Design Constraints and Requirements Design Engineers must consider a multitude of technical, economic,
Sales and Consumer Issues Objective Interpret sales contracts and warranties within the rights and law of consumers CONSUMER PROTECTION ISSUES.
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