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Product Packaging Issues and Laws and Extended Product Features Marketing HDTV
Contemporary Packaging Issues Environmental Packaging Reusable Recyclable Less Wasteful Safer Cause Packaging Paul Newman Ben & Jerrys Ice Cream
Labeling Laws Fair Packaging and Labeling Act of 1966 Enforced by: –FDA »Health Warnings »Nutrition Info »Genetically Modified –FTC »Misleading »Environmental Claims
Warranties A promise or guarantee given to a customer that a product will meet certain standards.
Types of Warranties Express –Explicitly stated in writing or orally Implied –Exists when a purchase takes place automatically Disclaimers –A statement of exceptions
The Importance of Warranties to Product Planning Focus on Customer Need Set Clear Standards of Performance Generate Customer Feedback Encourage Quality Control Boost Promotional Efforts
Consumer Protection Consumer Product Warranty Act (written warranties) Consumer Product Safety Act (safety) Food, Drug, and Cosmetic Act (safety) Environmental Protection Agency (Emissions)
Extended Product Features Warranty Promise or guarantee given to a customer that a product will meet certain standards. SHOULD BUSINESSES BE REQUIRED BY.
Chapter 32 Extended Product Features 1 Marketing Essentials Chapter 32 Extended Product Features Section 32.1 Warranties.
Branding, Packaging and Labeling Chapter Sec – Packaging and Labeling The principal functions of product packaging The main functions of labels.
Journal Entry Think about an expensive, high-end product you or a member of your family have purchased. What types of extras did the company offer that.
Chapter 31 Branding, Packaging, and Labeling 1 Marketing Essentials Chapter 31 Branding, Packaging, and Labeling Section 31.2 Packaging and Labeling.
Packaging and Labeling. The principal functions of product packaging The main functions of labels What you’ll learn...
PACKAGING Chapter 31.2 Marketing I. Packaging Package = the physical container or wrapping for a product. 10% of a product’s retail price is spent on.
Packaging and Labeling. Lesson Objectives Explain the functions of product packaging Identify the functions of labels Identify and explain government.
CONTEMPORARY ECONOMICS© Thomson South-Western 20.3Consumer Protection Explain why consumers need the government to protect them from defective or dangerous.
INDICATOR 2.06 APPLY QUALITY ASSURANCES TO ENHANCE PRODUCT/SERVICE OFFERINGS.
Packaging Physical container or wrapping for a product.
Marketing Final Review. 2 Branding Elements and Strategies A brand is a name, term, design, or symbol (or combinations of them) that identifies a business.
Chapter 35 Branding, Packaging and Labeling. Branding Brand Name Brand Mark Trade Name Trade Character Trademark.
Consumer Law and Agencies Chapter 32 Section 1 Part 2.
Branding, Packaging, and Labeling Unit 10, Chapter 31 Pages
Product Packaging. Labeling - Brand Labels serve to capture the attention of shoppers. The use of catchy words may cause strolling customers to stop.
MARKETING INDICATOR 2.06 – APPLY QUALITY ASSURANCES TO ENHANCE PRODUCT/SERVICE OFFERINGS.
Section Any business that transports goods across state lines must comply with standards set by: A. Individual Businesses B. Government Agencies.
Branding Elements and Strategies Chapter 31 Branding, Packaging, and Labeling Section 31.1 Branding Elements and Strategies Section 31.2 Packaging and.
Federal Food, Drug, and Cosmetic Act 1938, 1954, 1958 (FFDCA) Katie Buhai Period 3.
Branding, Packaging, & Labeling Ch. 31 ME. Branding Elements and Strategies Section 31.1.
3.01 Part 4 Product Packaging and Labeling. Product Packaging Why are products packaged? Protect the product From damage and theft Sell the product Communicate.
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