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Product Packaging Issues and Laws and Extended Product Features Marketing 2003-2004 HDTV
Contemporary Packaging Issues Environmental Packaging Reusable Recyclable Less Wasteful Safer Cause Packaging Paul Newman Ben & Jerrys Ice Cream
Labeling Laws Fair Packaging and Labeling Act of 1966 Enforced by: –FDA »Health Warnings »Nutrition Info »Genetically Modified –FTC »Misleading »Environmental Claims
Warranties A promise or guarantee given to a customer that a product will meet certain standards.
Types of Warranties Express –Explicitly stated in writing or orally Implied –Exists when a purchase takes place automatically Disclaimers –A statement of exceptions
The Importance of Warranties to Product Planning Focus on Customer Need Set Clear Standards of Performance Generate Customer Feedback Encourage Quality Control Boost Promotional Efforts
Consumer Protection Consumer Product Warranty Act (written warranties) Consumer Product Safety Act (safety) Food, Drug, and Cosmetic Act (safety) Environmental Protection Agency (Emissions)
Marketing Essentials Section 32.1 Warranties
Branding, Packaging and Labeling
Section 31.2 Packaging and Labeling
Extended Product Features Warranty Promise or guarantee given to a customer that a product will meet certain standards. SHOULD BUSINESSES BE REQUIRED BY.
CONTEMPORARY ECONOMICS© Thomson South-Western 20.3Consumer Protection Explain why consumers need the government to protect them from defective or dangerous.
Packaging and Labeling. The principal functions of product packaging The main functions of labels What you’ll learn...
Journal Entry Think about an expensive, high-end product you or a member of your family have purchased. What types of extras did the company offer that.
Product Packaging. Labeling - Brand Labels serve to capture the attention of shoppers. The use of catchy words may cause strolling customers to stop.
Packaging and Labeling. Lesson Objectives Explain the functions of product packaging Identify the functions of labels Identify and explain government.
3.01 Part 4 Product Packaging and Labeling. Product Packaging Why are products packaged? Protect the product From damage and theft Sell the product Communicate.
The Changing Food Environment The Role and Activities of the U.S. Food and Drug Administration Transatlantic Consumer Dialogue The Changing Food Environment.
Consumer Law and Agencies Chapter 32 Section 1 Part 2.
Packaging Physical container or wrapping for a product.
INDICATOR 2.06 APPLY QUALITY ASSURANCES TO ENHANCE PRODUCT/SERVICE OFFERINGS.
Economics Content Statement 5 The Economy and You Mr. Leasure 2014 – 2015 Harrison Career Center.
Consumer Bill of Rights Essential Question: How does the Consumer Bill of Rights protect consumers? 1.
Branding Elements and Strategies
Ethical Considerations in Product Packaging. Business Ethics in Product/Service Management.
3.01-D Ethical Considerations in Product Packaging.
Chapter 3 Your Purchasing Power. Slide 2 What Are Consumer Rights? 3-4 Consumer Rights and Responsibilities Many laws protect consumers. Consumer Bill.
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