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Product Packaging Issues and Laws and Extended Product Features Marketing 2003-2004 HDTV.

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Presentation on theme: "Product Packaging Issues and Laws and Extended Product Features Marketing 2003-2004 HDTV."— Presentation transcript:

1 Product Packaging Issues and Laws and Extended Product Features Marketing HDTV

2 Contemporary Packaging Issues Environmental Packaging Reusable Recyclable Less Wasteful Safer Cause Packaging Paul Newman Ben & Jerrys Ice Cream

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4 Labeling Laws Fair Packaging and Labeling Act of 1966 Enforced by: –FDA »Health Warnings »Nutrition Info »Genetically Modified –FTC »Misleading »Environmental Claims

5 Warranties A promise or guarantee given to a customer that a product will meet certain standards.

6 Types of Warranties Express –Explicitly stated in writing or orally Implied –Exists when a purchase takes place automatically Disclaimers –A statement of exceptions

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8 The Importance of Warranties to Product Planning Focus on Customer Need Set Clear Standards of Performance Generate Customer Feedback Encourage Quality Control Boost Promotional Efforts

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11 Consumer Protection Consumer Product Warranty Act (written warranties) Consumer Product Safety Act (safety) Food, Drug, and Cosmetic Act (safety) Environmental Protection Agency (Emissions)

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