1. Thank the Ford

2. Fordisms $5 per day wages were given to those that learned English, listened to the company detective, and followed other moral clauses. $5 per day wages were given to those that learned English, listened to the company detective, and followed other moral clauses. Introduced 40 hour 5 day week and the assembly line Introduced 40 hour 5 day week and the assembly line Those that did not fit in or do the work efficiently were fired as the jobs required little to no training. Those that did not fit in or do the work efficiently were fired as the jobs required little to no training. Hired ex-cons, mentally, and physically disabled Hired ex-cons, mentally, and physically disabled Robot- term used by Czech immigrants to describe workers that acted like a machine Robot- term used by Czech immigrants to describe workers that acted like a machine

4. Working in a (Gold) mine Mechanized assembly line allowed for workers to stand in place and upright to keep productivity high. Mechanized assembly line allowed for workers to stand in place and upright to keep productivity high. Each worker had one job (such as tightening the front wheels lug nuts) Each worker had one job (such as tightening the front wheels lug nuts) Workers could not lean, sit, squat, sing, talk, whistle, smoke, or smile on the job Workers could not lean, sit, squat, sing, talk, whistle, smoke, or smile on the job

6. Scientific Management Created by Fredrick Taylor, who argued that more efficient working methods heighten the workers’ productivity, raised their wages, and profit the company. Created by Fredrick Taylor, who argued that more efficient working methods heighten the workers’ productivity, raised their wages, and profit the company. Scientific Management- analysts watch each worker and find ways to streamline their job. Scientific Management- analysts watch each worker and find ways to streamline their job. Cash incentives were also provided for the workers that produced the most product each day. Cash incentives were also provided for the workers that produced the most product each day.

9. White-Collar Class White-Collar workers- Management, secretaries, etc (those who wear white dress shirts) White-Collar workers- Management, secretaries, etc (those who wear white dress shirts) Two majors areas were created- Advertising and Sales Two majors areas were created- Advertising and Sales More than 14 million workers were a part of the White-collar group by 1930 More than 14 million workers were a part of the White-collar group by 1930

10. The Downfall of Success Sales reps for companies could earn up to $30,000 a year for selling products. Sales reps for companies could earn up to $30,000 a year for selling products. However, sales reps had to meet quotas which could be raised by 25% per year However, sales reps had to meet quotas which could be raised by 25% per year Most brash and fearless were rewarded. Most brash and fearless were rewarded. Sales psychology began during this period and taught people how to read customers and sell the products Sales psychology began during this period and taught people how to read customers and sell the products

12. Advertising Success 1925- $1 Billion per year spent on advertising 1925- $1 Billion per year spent on advertising Young, white, college graduates or former newspaper writers Young, white, college graduates or former newspaper writers Women hired to give insight on what women wanted and bought Women hired to give insight on what women wanted and bought 1 out of 3 advertising hires switched careers each year 1 out of 3 advertising hires switched careers each year

14. Women in the Workforce 1930- 44% of all employed women worked as a white-collar worker. 1930- 44% of all employed women worked as a white-collar worker. Typists were the largest position available to women Typists were the largest position available to women Store clerks, cashiers, etc also positions held Store clerks, cashiers, etc also positions held Little chance for advancement except for marriage Little chance for advancement except for marriage