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1 Drive Less. Save More. in Bend/Eugene/Medford January 2009.

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Presentation on theme: "1 Drive Less. Save More. in Bend/Eugene/Medford January 2009."— Presentation transcript:

1 1 Drive Less. Save More. in Bend/Eugene/Medford January 2009

2 22 Survey Methodology Sample – 309 interviews among a representative sample of adult residents in the Bend, Eugene/ Springfield and Medford zip code areas Method – Telephone interviews conducted January 26-28, 2009 Sampling error – Plus or minus 6% at the 95% confidence level

3 3 Major Issue Concerns: Jobs What, in your opinion is the most important problem facing people in your area? (Q1)

4 4 Major Issue Concern: Region AllBend Eugene/ SpringfieldMedford Jobs/unemployment42%47%33%54% The economy24%25%27%18% Lack of police/public safety 4%-- 8% -- Drugs 3% -- 3% 4% Traffic and congestion 2% -- 3% Housing foreclosures 2% Growth and development/too much 2% 4% 2%-- Affordable housing 2% 8%-- 1% Crime 2% -- 3% -- Education/public schools 2% 1% 2%

5 5 How would you rate the transportation system in your area? By that I mean roads, public transportation, sidewalks, bike ways and transportation services in general. (Q2) Rating the Local Transportation System

6 6 Rating the Local Transportation System: Region

7 7 Leading Transportation Problem: Congestion Thinking now from a personal standpoint, which one of the following is the biggest problem for you when getting from one place to another in your area? (Q3)

8 8 Leading Transportation Problem: Region AllBend Eugene/ SpringfieldMedford Congestion34%35%31%33% Lack of bus service11%15% 9%10% Road construction 9% 3% 8%18% Lack of certainty about how long it will take to get there by car 7% 9% 7% 8% Lack of bike ways 6% 8% 5% Lack of certainty about how long it will take to get there by bus 6% 4% 9% 4% Lack of sidewalks 3% 5% 3% Other12%14%11%14% Dont know11% 7%17% 5%

9 9 Solving Transportation Problems Which one of the following do you believe would be most helpful in addressing the transportation problem you are most concerned about? (Q4)

10 10 Solving Transportation Problems: Key Subgroups Region AllBend Eugene/ SpringfieldMedford Widen or improve existing roads and highways22%24%23%20% More or different bus routes18%25%15%20% More people riding with others in carpools or vanpools14%12%14%15% More people using their cars less often 9%11% 8% 7% More bike lanes 8%11% 6% 8% More new roads 7% 4% 7% 9% More people driving during non-rush hours 6% 2% 7% More sidewalks and crosswalk signals 4% Other 9% 6%10% 9% Dont know 3% 5% 4%

11 11 Solving Transportation Problems: Key Subgroups Marital status----Local transportation ratings-- AllSingleMarried Excellent/ goodAverage Below average/ poor Widen or improve existing roads and highways22%14%28%23%25%19% More or different bus routes18%21%16% 17%29% More people riding with others in carpools or vanpools14%13%14% 17% 9% More people using their cars less often 9%12% 7%15% 6% 5% More bike lanes 8%10% 6% 5% 9%12% More new roads 7% 6% 8% 4%10% 8% More people driving during non-rush hours 6% 5% 7%10% 3% More sidewalks and crosswalk signals 4% 5% 3% 4% 5% 2% Other 9%10% 8% 9% 4%10% Dont know 3% 5% 3% 2% 4% 3%

12 12 How tolerable is traffic congestion along the roads you travel in your community during rush hours, very tolerable, somewhat tolerable, somewhat intolerable, or not tolerable at all? (Q5) Rush Hour Traffic Congestion

13 13 Rush Hour Traffic Congestion: Key Subgroups Very/somewhat tolerable Somewhat intolerable/not tolerable at all Net very/ somewhat tolerable All63%34%+29% Region Bend72%26%+46% Eugene/Springfield62%35%+27% Medford61%38%+23% Age %45% +7% %27%+43% 65+45%51% -6% Local transportation rating Excellent/good75%24%+51% Average59%41%+18% Below average/poor52%45% +7%

14 14 Over the past six months, have you thought about taking fewer single person car trips? (Q6) Reducing Single Person Car Trips?

15 15 Reducing Single Person Car Trips: Region

16 16 Reasons for Taking Fewer Single Person Car Trips? IF YES, THOUGHT ABOUT TAKING FEWER TRIPS IN Q6: Why do you say that? (Q7, N=183)

17 17 Reasons for Not Taking Fewer Single Person Car Trips? IF NO IN Q6: Why do you say that? (Q8, N=119)

18 18 In your opinion, how important is it for people to reduce the number of single person car trips they take, very important, fairly important, not too important or not important at all? (Q9) Most Believe It is Important to Reduce Single Person Car Trips

19 19 Reducing Single Person Car Trips: Key Subgroups (% Very Important) % Very important All48% Region Bend49% Eugene/Springfield51% Medford38% Gender Men42% Women54% Education 12 years or less45% years38% 16 years52% 17 years or more55% Length of residence Less than 20 years53% 20 years or more42%

20 20 Major Benefit of Reducing Single Person Car Trips What, in your opinion, is the major benefit to you personally of reducing the number of single person car trips you take? (Q10)

21 21 Major Benefit of Reducing Single Person Car Trips: Key Subgroups Region Gender/age----- AllBend Eugene/ SpringfieldMedford Men Men 55+ Women Women 55+ Save money/save money on gas/lower gas prices23%31%19%24%27% 15%23% Save/conserve gas/reduce dependence on fossil fuels17%19% 14%17% 6%29%15% Less pollution/cleaner air/help environment/ecology16%15%16%18%16% 6%23%17% Less congestion/fewer cars on road10% 9% 11%10%16% 8% 6% Better use of time 4% 5% 6% 3% 2% Exercise more/walking/biking 4% 2% 5% 2% 3% Reduces car trips as a whole 2% 1% 4% 1% 5% 3%

22 22 Reducing One Single Car Trip a Week Less Difficult than Reducing One a Day How difficult would it be for you to take one less single person car trip a week? (Q11) How difficult would it be for you to take one less single person car trip a day? (Q12)

23 23 Reducing One Single Car Trip: Key Subgroups (% Not Difficult at All) Not difficult at all to reduce one a week (Q11) Not difficult at all to reduce one a day (Q12) All41%29% Age %23% %29% 65+47%43% Education 0-12 years52%32% 13 years or more38%29% Income Less than $35K50%32% $35K or more36%27%

24 24 Why is It Difficult to Take One Less Car Trip a Day? IF VERY/FAIRLY DIFFICULT IN Q12: Why do you say that? (Q13, N=131)

25 25 Combining Errands/Trip Chaining Most Preferred Option to Reduce Single Car Trips Which of the following options would you be most likely to choose if you took fewer single person car trips? (Q14)

26 26 Most Preferred Option to Reduce Single Car Trips: Key Subgroups Region Age----- AllBend Eugene/ SpringfieldMedford Combining errands or trip chaining to reduce car trips37%44%32%45%40%27% Carpool with others18%22%13%20%15%35% Bicycle14%20%14% 6%16% 1% Walk12% 8%13%10%12%11% Public transit such as bus11% 4%17%10% 15%

27 27 Most Preferred Option to Reduce Single Car Trips: Key Subgroups Gender/age Education--- All Men 18-54Men 55+ Women Women years 13 years or more Combining errands or trip chaining to reduce car trips37%29%46%41%38%28%40% Carpool with others18%17%13%12%26%30%15% Bicycle14%22%10%12% 8%12%14% Walk12% 15% 8%13%12% Public transit such as bus11%13% 8%12%10%7%13%

28 28 Current Perceptions About the Benefits of Reducing Single Person Car Trips Please tell me if you agree or disagree with each of the following statements.

29 29 Financing Transportation Improvement Projects In light of the limited public funding available for transportation improvement projects, which one of the following funding options would you be most supportive of to address transportation needs in your area? (Q19)

30 30 Financing Transportation Improvement Projects: Key Subgroups Region----- AllBend Eugene/ SpringfieldMedford Increasing the gas tax28%24%29%28% Increasing vehicle registration fees17%21%13%16% Creating a mileage tax, which would charge drivers for the number of miles they drive15%13%18%10% Creating tolls for roads and/or bridges 5% 6% 5% Unwilling to support additional funding21% 19%28%

31 31 Financing Transportation Improvement Projects: Key Subgroups Age Education----- All years years 16 years 17 years or more Increasing the gas tax28%18%30%13%28%33%34% Increasing vehicle registration fees17%20%16%17%22%15%12% Creating a mileage tax, which would charge drivers for the number of miles they drive15% 11% 8%18%22% Creating tolls for roads and/or bridges 5%14% 3% 7% 6% 4% 3% Unwilling to support additional funding21%17%21%30%20% 11%

32 32 Please tell me which of the following you think will best address your areas transportation needs. Build more roads and expand public transportation services to meet growing demand on our transportation system. Decrease the demand on our transportation system by encouraging the public to reduce car trips. (Q20) Build Roads/Expand Transit or Decrease Demand?

33 33 Most Likely to Favor Decreasing Demand College graduates $75K or more annual household income Lived in the area for less than 20 years Bend area residents

34 34 Summary & Highlights – 1: Transportation Overview Congestion is the leading transportation related concern in the Bend, Eugene and Medford areas today – However, 63% say traffic during rush hour is tolerable, while 34% say it is intolerable In the Eugene/Springfield and Medford areas, road improvements are viewed as more helpful than transit improvements in addressing transportation problems. In the Bend area, roads and transit improvements are viewed as equally helpful

35 35 Summary & Highlights – 2: Reducing Single Person Car Trips Approximately six-in-ten residents of all three areas have considered taking fewer single person car trips in the past six months, and fully eight-in-ten believe it is important to take fewer trips – Gas prices is the leading reason respondents have considered fewer trips – Gas prices, followed by desire to reduce dependence on fossil fuels and reduce pollution are perceived to be the leading global benefits of reducing single person car trips – Fully 70% of respondents say it would not be difficult for them to take one fewer single person car trip a week – Combining errands/trip chaining is the most likely alternative to single person car trips


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