1. HARROGATE SPA WATER The Original British Spa Town

2. BRIEF HISTORY  Harrogate Spa Water is England's oldest bottled water manufacturer. It dates back to the 16th century when the first springs were found to be therapeutic. The company is owned by Harrogate Water Brands, which also owns the Thirsty Planet brand of bottled water.

3. BOTH BOTTLE DESIGNS

4. ADVERTISING TECHNIQUES  Harrogate Spa Water uses their history as a successful mean of advertising, with the billing as the oldest bottled water manufacturer. Also with the slogan ‘The Original British Spa Town’ you can see how much history is relevant and present in the companies image.  The accompanying bottle design also features a straightforward and non modern label with basic historical values, equalling their advertising techniques