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Vegetable Production and Marketing Awareness. Important activities before vegetable production Market studies- Surveys to understand the production potential.

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Presentation on theme: "Vegetable Production and Marketing Awareness. Important activities before vegetable production Market studies- Surveys to understand the production potential."— Presentation transcript:

1 Vegetable Production and Marketing Awareness

2 Important activities before vegetable production Market studies- Surveys to understand the production potential of vegetables Market identification- finding assured markets for vegetable- identifying target consumers Understanding types of vegetables for markets- assorted vegetables preferred in the market

3 Selection of farmers/farmers groups- accessible and potential for vegetable production Group formation by Geog extension and Dzongkhags- mainly to create scale of production (encourage cluster basis of production to reduce transaction costs)

4 Vegetable production Production training to geog extensions and groups on vegetable cultivation Trainings farmers groups by Geog extension on production of assorted vegetables Supply of inputs (vegetable seeds)- vegetable seeds as per the market demand: Cost sharing basis to create ownership of the programme Contribution from the groups for anything supported by government

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6 Important Aspects: Staggered sowing Awareness on staggered sowing is important as to address:-  To avoid market glut  Prolong the expended harvesting season  To supply continuous vegetables and obtain premium price  Assurance of vegetables to local traders/vegetable vendors

7 Producing vegetables as per market demand: Specification/requirements Types of vegetablesSpecification Cabbage One head should be between 500 – 1200 g Keep few outer leaves; dry in a shaded and well-ventilated area to vaporize water drops Pack tight in jute bags Cauliflower One head should be between 500 - 1200 g Packaging: dry in a shaded and well-ventilated area to vaporize water drops, Cover with its own inner leaves & wrap in paper, tight packing in plastic sacks (perforated plastic bag) & stitching of sack once filled

8 Radish Colour of radish should be white 3-4 pieces should make 1 kg Wash after harvesting, Dry in a shaded and well-ventilated area to vaporize water & pack in jute bags, Keep 3-4” of leaves on it Carrot 7-10 should make 1 kg; Cracked ones always rejected Wash after harvesting, Dry in a shaded and well-ventilated area to vaporize water & pack in jute bags, Keep 3-4” leaves on it Peas & Beans Dry in a shaded and well-ventilated area to vaporize water drops Pack in jute bags

9 Promoting Sprinkler Technology to solve water scarcity Main constraint in vegetable cultivation is water shortage Sprinklers saves up to 50% of water compared to surface Irrigation method Enhance production by 40-70% Increase income by 45-75%

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11 Sprinkler set Micro Sprinkler Jet ( any one of it) Flexible pipe 12mm use as lateral pipes Micro Sprinklers- Stake (Stand) Joiner (Connector) 12 mm Tee-Joiner 12 mm Reducer (Reducing Joiner 12mm to 16 mm)

12 Vegetable marketing Exploration of both internal and external markets Training on proper harvesting and packaging to farmers- (link video) Experience sharing on packaging from Indian traders Support for collection sheds/produce at strategic locations Coordination meeting with vegetables traders both local and Indian traders Awareness on Farm gate/market price - Cost of production

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