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Power of Planning Richard W. Oliver CEO, American Sentinel University.

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Presentation on theme: "Power of Planning Richard W. Oliver CEO, American Sentinel University."— Presentation transcript:

1 Power of Planning Richard W. Oliver CEO, American Sentinel University

2 American Sentinel University, formed 2.06, is a … DETC accredited, online, for-profit, quality-oriented university (founded by & Vanderbilt University), JB Wyatt (Chancellor Emeritus, VU) & Lamar Alexander (former U.S. Secretary of Education) Serve 1100 mid-career professionals & military personnel with 25 innovative degree (MS BI, BS GIS) programs in healthcare & allied health, business and technology. Based in Denver w/offices in Nashville & Birmingham

3 Title IV Eligible In Self Study

4 Recent research Philosophy Definition Roles of the planner Benefits Driving forces Managing the process Introduction

5 Typical school faces, simultaneously: Technology revolution Regulatory change Economic downturn Globalization Increasingly wired/wireless student Looming faculty shortage Rash of new rivals... Old tools dont work anymore One of the worlds toughest jobs ….

6 Cornell 69 Never saw a computer Used Wang Mechanical Adding Machine

7 Cornell 69 Never saw a computer Used Wang Mechanical Adding Machine Googled, Wiki-ed, WiFi-ed, iPod-ed YouTubed, Filckr-ed, Twittered FaceBook-ed, blogging, podcasting, text messaging…

8 Philosophy Managing in permanent white water - Rick Oliver

9 Philosophy Dr. WU: President, NDU: Would you give a lecture to my faculty to explain the global economic crisis and what to do about it?

10 The Economic Puzzle???? Airport bookstore economics Wall Street economics Greek letter economics

11 Greek Letter Economics E xp = 2{µ Σ πχψβ[4xph]

12 Traditional Economics Industry boundaries are known Law of diminishing returns All players act rationally (Fishbowl economics)

13 Network Economics No industry boundaries Law of increasing returns Players do not always act rationally Encyclopedia of Britannica vs. Encarta Amazon vs Bookstores

14 Network Economics No industry boundaries Law of increasing returns Players do not always act rationally Encyclopedia of Britannica vs. Encarta Amazon vs Bookstores Educational institutions are nodes in the global information network

15 IP = Internet Protocol

16 Education IP = Internet Protocol

17 Philosophy Managing in permanent white water - Rick Oliver Keep it simple; focus on the fundamentals -Vince Lombardi 2-3 page document but informed by deep and continual analysis

18 Philosophy Managing in permanent white water - Rick Oliver Keep it simple; focus on the fundamentals -Vince Lombardi Plans are nothing, planning is everything -Dwight D. Eisenhower

19 Philosophy Managing in permanent white water - Rick Oliver Keep it simple; focus on the fundamentals -Vince Lombardi Plans are nothing, planning is everything -Dwight D. Eisenhower I dont skate to where the puck is, I skate to where its going to be. -Wayne Gretzsky

20 Philosophy Managing in permanent white water - Rick Oliver Keep it simple; focus on the fundamentals -Vince Lombardi Plans are nothing, planning is everything -Dwight D. Eisenhower I dont skate to where the puck is, I skate to where its going to be. -Wayne Gretzsky A battle plan seldom survives contact with an enemy - Colin Powell

21 Philosophy Managing in permanent white water - Rick Oliver Keep it simple; focus on the fundamentals -Vince Lombardi Plans are nothing, planning is everything -Dwight D. Eisenhower I dont skate to where the puck is, I skate to where its going to be. -Wayne Gretzsky A battle plan seldom survives contact with enemy - Colin Powell Anyone can do strategy, the trick is in the implementation! -Roy Merrills

22 Definition of Planning: 1. Understanding the structure of your marketplace and your relative competitive position in that market; 2. determine & detail actions to either: a). change the structure of the market, or b). to improve the schools position in its market.

23 Definition of Planning: 1. Understanding the structure of your marketplace and your relative competitive position in that market; 2. determine & detail actions to either: a). change the structure of the market, or b). to improve the schools position in its market. Southwest Airlines WalMart Charles Schwab Amazon Apple iPod ….

24 Roles of Planner Diagnostician

25 Diagnostician Builder Builder

26 Roles of Planner Diagnostician Builder Builder Coach

27 Following a formulas Making forecasts Only financial decision making... Planning Isnt...

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36 Analysis Challenging the status quo Creating choices Communication Commitments Planning Is...

37 Planning Cycle Outcomes Plan & Degree Action Plan 2 Years Annual Plan & Budget 1 Year CorporatePlan 5 Years Outlook School Unit Plan 3 year Outlook

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39 Participation and roles (add important constituents into the process) Time (frequency, pace, period) Resources Top-down; bottom-up Ownership Managing the Planning Process

40 Audit Analysis Assessment Alternatives Action Adjustments 6 As of Planning

41 Strategic Assessment Strategic Assessment Strategic Alternatives Action Plans Internal Analysis External Analysis Strategic Audit Yesterday Today Tomorrow

42 Strategic Assessment Strategic Assessment Strategic Alternatives Action Plans Internal Analysis External Analysis Strategic Audit Adjustments Everyday!

43 Q. How did school get to its position & situation? What were the factors which lead to this? Planning Audit

44 Timeline Analysis Definition of the school Financial results & analysis Operating principles Governance SWOT analysis Planning Audit Tools

45 Specific, Detailed, Provable & Ranked Observations SWOT Analysis Weaknesses Threats Strengths Opportunities Facts vs. Opinions, Feelings …..

46 Internal Analysis Q. What are the forces/issues internal to the organization that successfully drive our school; or negatively impact our success?

47 Internal Analysis Value Enhancing Processes Core Capabilities Sustainable Competitive Advantages

48 SystemProcessSkillTechnique Or, combination of technologies Core Competencies Core Competency Prism Prism Service Outcomes Quality

49 Faculty & Student Recruiting Teaching Placement Marketing Student Services Margin School Infrastructure Human Resources Technology Procurement Primary Activities Support Activities ValueChain

50 Faculty & Student Recruiting Teaching Placement Marketing Student Services Margin School Infrastructure Human Resources Technology Procurement Primary Activities Support Activities ValueChain

51 Faculty & Student Recruiting Teaching Placement Marketing Student Services Margin School Infrastructure Human Resources Technology Procurement Primary Activities Support Activities ValueChain (Peacemaker)

52 Employee & student attitude Skills inventory Training programs Succession planning Management by walking around Dilbert Index Internal Surveys

53 External Analysis Q. What are the forces/issues operating in the external environment that will drive our business positively and negatively?

54 External Analysis Market Environment School Environment Global Economic/ Social Environment

55 Global Environmental Analysis Demographics Economics Social Cultural Academic Regulatory Technological Ecological & Surprises! I think, therefore I am Just the facts, Mamm!

56 Demographics US Population: Growth of 65+ and 85+ increasing demand for geriatrics education

57 Social

58 Technological

59 Surprises! Confidential

60 Never predict anything that hasnt already happened. Electronic technologies will transform the American education system… -- Marshall McLuhan Understanding Media: The Extensions of Man, 1964 Surprises!

61 Planning Assessment Q. Given where weve been (Audit) and where we are today (Internal & External Assessment) what is our current position, what does it take to succeed and do we have what it takes to achieve the potential plans we might undertake?

62 AssessmentTools Critical success factors VIRO Analysis Balanced scorecard Strategic Readiness

63 VIRO Analysis Value: Do the schools resources and capabilities enable it to respond to environmental threats or opportunities? Imitability: Do schools without a resource or capability face a cost disadvantage in obtaining it compared to schools that already have it? Rareness: How many schools already possess particular valuable resources and capabilities? Organization: Is the school organized to exploit the full competitive potential of its resources and capabilities?

64 Planning Levels School or Dept. School or Dept. School or Dept. School or Dept. Corporate Corporate Strategy Unit Level Strategy

65 Corporate Level StrategicDecisions 1.Desired portfolio of degrees/schools in 5-10 years 2. Distinctive support to portfolio 3. Major investments required 4. Target results

66 Unit Level Strategic Decisions Not mutually exclusive 1. Focused growth (concentrated, concentric) 2. Diversification (related,unrelated, geographic) 3. Integration (vertical, horizontal) 4. Combination (merger, acquisition, j/v, alliance) 5. Retrenchment 6. Entry / Exit....

67 Action Plans Objectives Functional tactics Functional action programs Detailed budgets Pro Forma

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69 GI Joe

70 Transformer

71 GI Joe Transformer

72 Adjustments Evaluation (Metrics, Metrics, Metrics…) Contingencies

73 Conclusions Youve got to come up with a plan. You cant wish that things will get better. -- Jack Welch, Former Chairman & CEO, GE Only US company to be in the Top 10 companies in 1900 & 2000

74 This is just going from bad to worse! If you dont know where you are going, any road will get you there!

75 Never predict anything that hasnt already happened. Surprises!

76 Richard W. Oliver American Learning Solutions Edutainment: The convergence of Education, Entertainment & Information

77 Education EntertainmentInformation $800 B $1.7 T $200 B

78 Information Education Entertainment

79 Information Education Entertainment $ 2.5 T - 10% US GDP #2 $5 T Worldwide Edutainment

80 Computer & video game sales clearly outperformed the combined ticket sales for NHL, NBA and NFL games. Source: IDSA,ESPN, THEADOS Analysis Revenues (millions)

81 Time K - 12 Major Research Universities 4-Year Teaching Universities Community Colleges Graduate Business Schools Corporate Universities Educations transformation to Edutainment:

82 The Seeds of the New Edutainment Revolution have been planted … The old 3 Rs of education Reading Riting Rithmetic Joined by the new 3 Rs of education Revolution Revolt Reform

83 Role of education: Preparing students for the world theyll inherit… NOT the one were living in now

84 If youre only as good today as you were yesterday... you wont be good enough for tomorrow


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