1. Advanced Techniques

2. 1.Recap - How to download your competitors fans and invite them to your page FREE, how to advertise to your competitors fans, how to advertise to thousands of targeted people for less than £0.01 per click 2.Conversion Tracking set up 3.Duplicating Adverts for Split Testing 4.Apps & tabs 5.Do YOU have an advert you’d like me to look at?

3.  Use Bleupage App  www.clairejarrett.com/bleu www.clairejarrett.com/bleu  Expand page commenters  Then find groups & download members  Invite to page free

4.  Upload all Facebook emails as a Custom Audience  Create an advert to that audience  Can also create similar audience

5.  Set up conversion pixels  Place onto thank you page  Select when creating ads in future  For offline conversions only (Facebook tracks likes etc)

6.  Sometimes you may wish to duplicate & split  Split between: ◦ Age ranges 20 to 30, 31 to 40, 41 to 50 etc ◦ Interests ◦ RHS and newsfeed ◦ Mobile and desktop  Which gives the best results?

7.  Fan of the week https://apps.facebook.com/fanofthe/ https://apps.facebook.com/fanofthe/  Polldaddy for polls & surveys http://polldaddy.com (free mode)http://polldaddy.com  Youtube for Fanpages  https://www.facebook.com/youtubetabapp https://www.facebook.com/youtubetabapp  Status Ideas, content engine http://www.postplanner.com/ Free status ideas engine http://www.postplanner.com/app- features/facebook-status-ideas-engine/

8.  Planning for 2014, recap and Q&A  Jan 8 th 8pm