1. 1 Parking policy as a Tool for Mobility Management PIMMS CAPITAL Regional Conference 11 Nov 2011 – Birmingham Giuliano Mingardo mingardo@ese.eur.nl

2. 2 Why is Parking important? Because parking plays a key role in urban mobility; Because parking is very expensive; Because parking is an hot political item (‘parking is emotion’);

3. 3 Parking is emotion There are many misunderstandings and dilemma’s around parking; Very often parking policy is based on feelings and emotions rather than on facts and knowledge;

4. 4 Parking Policy as a tool for Mobility Management LOCAL AUTHORITIES COMPANIES

5. PARKING POLICY - LOCAL AUTHORITIES 5

6. Evolution of parking policy 6 Parking as fundamental instrument of mobility management

7. 7 Misunderstandings in parking policy (Selection of) 1.Free parking exists; 2.Parking is a location factor for companies; 3.No parking = No business;

8. 8 Free parking does not exist! The price of this is included in this!

9. 9

10. 10 No parking = No business?

11. Dilemma’s in parking pricing policy Short vs. long parking; Mobility/Quality of life vs. Financial issue; (Traffic congestion vs. income;) Should residents pay for parking? 11

12. Parking policy for companies FINANCE TRAVEL PLANS/ MOBILITY POLICY COMMUNICATION 12

13. 13 Conclusions Parking management doesn’t not constrain any kind of economic development: –You are not going to lose visitors, customers, employees,...; Communication is key!!

14. 14 THANKS mingardo@ese.eur.nl