1. Supply Chain Agility in the Volatile World 12 th June 2014 CII Conference of Next Generation Supply Chain

2. 2 SCM Role Business Focus shifts to Customer Experience  Manufacturing is commoditized with excess automation  Competition is fierce in digital age  Value Creation possibilities exist at various points of supply chain and need to be taken advantage of to improve Economic Value add and maximize functional benefits  Customer Experience is a factor of Economic Value Add + Functional Value + Psychological Value  Its linkage to a company is only in terms of TRUST & BRAND  Customer Experience demands Customization

3. SCM & Brand SCM role will evolve into “Delivery of Brand Promise” at maximum efficiency using –Global Sourcing of parts or services ( ITES) –Assembling close to consumption to handle customization complexity –It will straddle Operations + Logistics + Procurement –It will dictate non-negotiables for Sales –It will dictate the “realistic boundaries” of marketing 3

4. 4 1.Customized requests 2.Customized supply chain – Point of manufacturing should be closer to customer. Hub and spoke model of distribution and replenishment based on customer pull is the need of the hour. 3.Information Warehouse- Supply chain needs to optimally capture market information and back-end integrated data linked to the customer for future planning. 4.Global competitiveness 5.Cost efficiency- Due to margins under pressure in a subdued market, the ability to service at optimum costs/ delivery timelines is critical 6.Delivery vehicle of the brand- The supply chain implements the brand promise of the company as customers’ experience is dependent on flawless delivery of promise of the company. From Logistics handler to SCM Management has been a Long journey

5. 5 Key Factors to combat Market Volatility High Performers to have Stakeholder confidence Operational Agility Customer Reach Cost Competitive ness Flexible Supply Chain Strategic Cost Reduction Prioritize and Focus Market Identify and explain risk

6. 6 Agile Supply Chain Strategy Long lead time Short lead time Supply characteristics Demand characteristics Predictable Market Unpredictable markets Plan and control JIT: Pull scheduling/ Replenish React and execute: agile capabilities Hold inventory: hedge and deploy

7. Information System Challenge Variability management requires two – pronged approach –A Great IT System with inbuilt business insights to ensure efficiency –An insightful and creative Management team to ensure Effectiveness in meeting customer needs and shift orbits for the organization dynamically 7  Both are needed and need to balance each other  Too much of IT can lead to excessive Abstraction of business and obliteration of Horse Sense – resulting in catastrophic errors  Too much manual management will lead to co-ordination failures and lack of responsiveness

8. 8 Distinguishing Characteristics of Agile Supply Chain  Supply Chain is capable of reading and responding to real demand.  Adapt to demand and seasonal trend  Postponing allocation to a later date thereby improving accuracy in supplies vis-à-vis demand  Listen to system’s early-warning signals and alert customers of potential delays so that they have the time to take alternate actions  Avoid lost sales by stocking products which the customers require. This can be based on historical sales data.  Lock down repeat customers who depend on accurate delivery dates and availability  Use dynamic allocation to reach customers in wider regions and volatile emerging markets

9. 9 Seven Success Factors for Agile Supply Chain 1.Engage sales and marketing and understand customers needs 2.Link the financial plan to the operational plan 3.Ensure a cross-functional collaborative process 4.Continuously align strategy with operations 5.Ensure process agility and flexibility through technology 6.Capture metrics for performance management as part of the process 7.Optimize demand-supply-finance balancing

10. 10 Thanks